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November 5, 2014
12:00 pm - 2:00 pm


Intercontinental Hotel
2151 Avenue of the Stars
(310) 284-6500

WiTH Leadership Luncheon 11-5-14

“You the Person Meets You the Brand”
Tips for personal brand building for today’s Hollywood Executive

We all wonder what other people think of us as a person. But do we ever wonder what other people think of us as a personal brand? Yes, in today’s business marketplace everything and everyone is a brand — a business property that should communicate value, help us stand out from a competitive crowd and emphasize our unique strengths, skills and attributes. Especially in such an image-obsessed business culture as Hollywood — how can a women carefully craft and implement a personal brand strategy for her career? What are the proven tools, tips and techniques that will help all of us tell our story and control how we are experienced?


Moderated by:

  • Nadya Ichinomiya, Director, IT, Television Marketing & Research, Sony Pictures Entertainment
  • Rachel Souder-Arguedas, Project Manager, IT, Sony Pictures Entertainment


  • 11 a.m. -12 p.m. Registration, Networking and Headshot Photographs
  • 12 -1:30 p.m. Luncheon/Panel Session
  • 1:30 – 2 p.m.: Table Talks led by WiTH Steering Committee
  • 2 – 2:30 p.m.: Networking/Desserts/Headshot Photographs
  • 2:30  – 5 pm: Smart Content Summit
  • 5 – 6 p.m. Networking Reception