- This event has passed.
Virtual & Augmented Reality Breakfast Briefing
July 12, 2016 @ 8:30 am - 11:15 pm BST
MESA Europe Breakfast Briefing
Virtual & Augmented Reality
12th July 2016, London
Answering your questions on Virtual and Augmented Reality
It is inconceivable that anyone even remotely connected with the entertainment and technology industries will have missed the focus on Virtual and Augmented Reality over the past twelve months or so. To most, however, the discussion throws up more questions than answers.
At the forthcoming MESA Europe breakfast briefing, the focus will be on providing answers to all those questions, including:
- How big an impact will VR and AR have on the Entertainment sector and in what timescale?
- Is VR mainly for ardent gamers and technology enthusiasts or will it extend beyond these groups?
- What are the implications on the viewing experience and which devices will support this? Today? In the foreseeable future?
- What are the implications for the content production and distribution communities?
- Is this something that broadcasters and OTT service providers will support and how will they engage?
————————–
8.30 a.m. Registration Opens. Buffet breakfast available
9.15 to 11.15 a.m. Presentation & Panel Discussions
Programme Outline
David Millar, Director of Communications, MESA Europe
Understanding the Virtual Reality Business Opportunity
Piers Harding-Rolls, Director, Head of Games Research, IHS Technology
There is no doubt that Virtual Reality presents some exciting product opportunities but where are the potential revenue streams for the entertainment industry? Video games are probably the obvious target application but could VR extend beyond this sector? Our opening speaker answers these key questions and sets the scene for the morning’s discussion.
Click to Download Presentation
The Use of VR in Sports Content
Alex Kunawicz, Vice President Strategy, Laduma
The Wimbledon Tennis Championship has been brought to an end for another year but this morning we get opportunity to re-capture some of the action in 360 degrees. Our next speaker will share some of the highlights and background to the Wimbledon VR project as well as touch on some of the other areas where the technology can enhance other sporting events.
The Practical Reality – Showcasing VR in Action
In our first panel discussion of the morning we will hear from a number of creative VR pioneers to learn more about some of the exciting projects that are underway and get a sense of where VR can take us in the future.
Moderator:
David Millar, Director of Communications, MESA Europe
Panel:
Phil Harper, Owner, IMRGE
Click to Download Presentation
Alex Kunawicz, Vice President Strategy, Laduma
James Edward Marks, Owner, ScreenageRenegade/PsychFi Labs
Click to Download Presentation
Mike Richter, Director, Engine House VFX
Click to Download Presentation
Understanding the Post Production Implications of VR & AR
Gael Seydoux, Director of Research & Innovation Laboratory, Technicolor
Delivering an Immersive entertainment experience requires a different approach to post production, whether it is a commercial, an information reel or a broadcast programme. Drawing on an extensive track record in this sector our next speaker tells us more about what is involved.
Click to Download Presentation
VR and AR – Entertainment and Beyond
In this closing panel we learn more about where VR & AR are going to impact in the future, across all aspects of the business.
Jim Bottoms, Executive Director, MESA Europe
Panel:
John Sayers, Managing Director, Firefish
Gael Seydoux, Director of Research & Innovation Laboratory, Technicolor
Dan Ulzhoefer, Chief Executive Officer, UI Centric
Event Close, Real Networking Real Coffee
————————–
Venue
DoubleTree by Hilton Hotel, West End
92 Southampton Row
London, WC1B 4BH
Website
