MESA & HITS Europe Presents
Data and Analytics Workshop

Century Club, 61-63 Shaftesbury Ave, London W1D 6LQ,
12th November, 1.30 -5pm, followed by drinks reception

Introduction

The HITS Europe Advisory Board, comprising senior level representatives of the European home entertainment
and broadcast industries, has highlighted Data and Analytics as being a priority area for industry
collaboration and shared learning.

This workshop is part of that initiative, designed to establish a framework and priorities for moving forward while, at the same time, examining best practice and efficiency improvements.

Seats at this industry workshop are strictly limited. Priority is given to MESA and HITS Europe Advisory Board participants as well as MESA Europe members and event sponsors. A limited number of additional places are available, on application.

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Preliminary Programme

Event Schedule

Registration Opens: 1.00 p.m
Workshop Sessions: 1.30 p.m. to 5.00 p.m.
Networking Reception: 5.15 p.m

Introduction & Outline of Workshop Approach   
Jim Bottoms, Executive Director, MESA Europe

Increasingly Vital Role of Data & Analytics
John Clift, Executive Director, International IT, Walt Disney Company

Open Floor Discussion to Set Workshop Objectives & Review Priorities

Round Table Working Group 1: Data Sources, Validity & Accuracy
Tables, consisting of up to 10 industry participants, across a range of different interest groups,
will be invited to discuss areas where they face challenges in their business role with data and
analytics. Everything from accuracy, data access and availability to identifying areas where more
or better data is needed.  What is vital and what is good to have? How important are social media
inputs and are we doing enough with them?  Are there any cross industry initiatives that can help
drive better or faster data?

Collection of Results & Open Floor Discussion

Guest Presentation
Ryan Sayre, EMEA CTO-at-Large, EMC Isilon
Media organisations are experiencing explosive growth in content availability at a time when the viewer is
becoming increasingly sophisticated and demanding. In order to remain relevant, content owners require
speed and agility in understanding and reacting to viewer behaviour.
Click Here to Download Presentation

Round Table Working Group 2: Data Management & Integration
The second working group session will focus on the management of the data and integrating information
streams from various sources. What lessons have been learned? Could more be done? Is vital data being
ignored because it ‘doesn’t fit’? Is format of data received an issue? Are there any cross industry initiatives
that can help with data management and integration?

Collection of Results & Open Floor Discussion

Adding Value Through Social Media
Alex Craven, Chief Executive Officer, Bloom Agency
Social Media provides a unique data input for anyone  involved in commercial business planning, but how best
do we use those inputs and how do we generate real value from the analysis?
Click Here to Download Presentation

Round Table Working Group 3: Delivering Insights & Business Value
Having gathered and analysed the data, the next step is using it, but is it being used to
good effect? What more can be done and are there important areas of decision making that could
benefit? Is the value of good and effective data measureable and how can we assess the business
impact? Is there something we as an industry group can do to ensure better insight and value
from data and analytics?

Collection of Results & Open Floor Discussion

Using Big Data to Build ‘Consumer DNA’
Robert Ambrose, Media & Entertainment Industry Director, Oracle

There is intense pressure to understand consumers’ behaviour in order to deliver a more personalised,
compelling content experience. Big Data technology now automatically aggregates every interaction
with audiences across all platforms.  This creates a detailed, personal profile of every individual’s
“Customer DNA” to drive better targeting and personalisation of content.
Click Here to Download Presentation

Review of Outputs & Identification of Next Steps

Networking Drinks Reception

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Sponsorship

For details of sponsorship opportunities, please contact:

David Millar, E: [email protected]
Jim Bottoms, E: [email protected]
T: +44 (0)1908 326 579

Venue

Century Club Soho
61-63 Shaftesbury Ave,
London W1D 6LQ,
United Kingdom