Data & Analytics Workshop

19th July 2019,   IBM, Upper Ground, London, SE1 9PZ

Following the Data & Analytics Workshop held by MESA Europe in July 2018, and the inaugural meeting of the Data & Analytics Special Interest Group in Q1 2019, a further workshop is planned for the afternoon of 19th July.

The workshop presents a unique opportunity to build on some of the discussion from the initial group meeting, as well as building on some of the data & analytics insights from the HITS Europe Summit.

Among the topics to be covered during this half day event are:

• Lessons on data management and integration from outside the industry and how those translate into the M&E sector.
• AI/Machine learning – when and how can the benefits be realised.
• Huge complexities in the standardisation of metadata – is there a route forward.
• How to achieve buy-in for automation.
• The importance of engaging with the consumer, using audience/fan metrics and the role of content discovery.

Among the organisations confirmed as contributing to the afternoon’s discussion are A+E Networks, IBM, Piksel and Broadcast Associates.

The ‘workshop’ format has consistently proven successful with MESA Europe members who enjoy the open and confidential approach to sharing experiences and informed opinion. Guest speaker presentations and industry panel discussions also feature in an afternoon focussed on informed debate and the exploration of collaborative initiatives.

About the workshop format

Tables, consisting of up to 10 industry participants, across a range of different interest groups, will be invited to discuss their views on getting the most out of data and where it can lead and shape the industry moving forwards.

The round table discussion will centre on a range of specified topics with all of the outputs building towards a shared understanding of the priority areas for future focus, in order to ensure that the industry is well placed to take advantage of the data rich world we now inhabit.

—————————-

Event Schedule:

Registration @ 12.45 p.m.

Workshop Sessions @ 1.30 to 5 p.m.

Networking Drinks Reception @ 5 p.m.

Introduction & Outline of Workshop Approach

David Millar, Director of Communications, MESA Europe

Broadcast Case Study: Showcasing How to Achieve an Integrated Collaborative Approach to Data 

Panel:
Quinton Davies, Data Scientist, Broadcast Associates
Jake Robbins, Consultant, Broadcast Associates
Adewunmi Salami, Content Management Supervisor, A+E Networks UK

Other industries have been using “Big Data” for years. Meanwhile, the Broadcast and media sectors create masses of data, yet have never quite managed to take on the ideas or benefit as an industry from the inputs that can be provided. This is partly down to the operational complexities involved, combined with the way the industry and the systems it uses have both evolved over time. Our first presenter will discuss possible routes to achieving an integrated approach to data management.

Click here to Download Presentation

Analytics, AI and Automation
James Kirk, Media & Entertainment New Client Territory Leader, IBM

Our next speaker will provide an overview of some of the ways in which clients have been able to unlock value from their data using analytics.

Click here to Download Presentation

Round Table Working Group 1

Tables, consisting of up to 10 industry participants, across a range of different interest groups, will be invited to discuss the main points emerging from the earlier presentations and share thoughts, ideas and experiences on some of the challenges being faced, the opportunities that lie ahead in effectively channelling data and analytics and the role that technology and AI is likely to play in this.

Collection of Results and Open Floor Discussion

Automated Metadata Aggregation and Enrichment
Cayetano Delgado, Technical Architect, Piksel

With artificial intelligence and machine learning set to play a significant role in reducing resource and manual intervention in the media supply chain, our next speaker shares insights into how tools can be deployed to automate the cleansing, enrichment and consolidation of content metadata.

Click here to Download Presentation

Putting the Human Intelligence Back into the Discussions Around AI 
Tracy Woods, Head of Artificial Intelligence, Cognizant

With all the exciting buzz around new technological capabilities for AI, it is sometimes easy to forget the human impact; both of AI and also on AI.  Our next speaker will discuss the social and professional concerns currently facing this new hype wave and how making AI implementations human-centric augments the outcomes from all aspects.

Round Table Working Group 2

The second working group session will focus on the challenges of implementing data management systems and achieving internal buy-in and support. Whilst AI is expected to play an increasingly significant role in helping to streamline operational workflows, it needs to work alongside existing human resources in order to be truly effective. What are the barriers to achieving this and how best can they be overcome?

Collection of Results and Open Floor Discussion

—————————-

For more details about the Data & Analytics Workshop, and to learn about speaking and sponsorship opportunities please contact:

Caroline Baines, E: [email protected]
David Millar, E: [email protected]
Jim Bottoms, E: [email protected]

T: +44 (0)1525 864 376

—————————-

Venue:

IBM
76/78 Upper Ground
London
SE1 9PZ