MESA & HITS Europe Presents
Content Localisation Workshop

The Groucho Club, 45 Dean Street, London, W1D 4QB 

11th March, 2 -5.30 pm, followed by drinks reception

Introduction

MESA Europe will be hosting a workshop addressing the key issue of content localisation within the European
market.

The need for multiple, localised versions of TV and film content in Europe adds several layers of complexity to the production and distribution process.

This workshop provides an unique opportunity to share experiences and explore routes to making meaningful improvements.

Seats at this industry workshop are strictly limited.  Priority is given to MESA and HITS Europe Advisory Board participants and event sponsors.  A limited number of additional spaces are available on application.

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Preliminary Programme

Event Schedule

Registration Opens: 1.30 p.m.
Workshop Sessions: 2 p.m. to 5.30 p.m.
Networking Reception: 5.45 p.m.

Introduction & Outline of Workshop Approach
David Millar, Communications Director, MESA Europe

The Challenges of Content Localization in a Changing Business Environment
Mazin Al-Jumaili, Managing Director, BTI Studios UK

Click Here to Download Presentation

The shift from physical media to digital distribution, the reducing releases windows and the expansion in delivery platforms are all combining to have a significant impact on the business of Content Localisation. In this opening session of the afternoon our speaker draws on his extensive experience in this sector to set the scene for this afternoon’s workshop by highlighting the issues being faced in this rapidly changing business sector.

Open Floor Discussion to set Workshop Objectives & Review Priorities

Round Table Working Group 1:   Asset Management and Archive Solutions
Tables, consisting of up to 10 industry participants, across a range of different interest groups, will be invited to discuss areas where they face challenges in their business role with localisation of content.

Locating and retrieving assets is difficult enough locally. The problem is magnified when titles are localized and distributed internationally. This first open discussion of the afternoon will focus on some of the frequent issues people face, but more important, the lessons that have been learned and the systems and solutions that have been put in place or could be considered to assist with managing assets, particularly when archiving.

Collection of Results and Open Floor Discussion

Essential Security for Localisation Workflows
Mathew Gilliat-Smith, CEO, Fortium

Click Here to Download Presentation

Security is an essential component in localisation workflows, in order to protect content from system hacks and ensure only trusted users can access content, especially when titles are being widely distributed and shared during the localisation process. In this next presentation we learn about a solution designed and adopted by NBCU Universal for complex studio workflows, and receive an update on how it is currently being employed by vendors on high profile episodic TV and movie content.

Round Table Working Group 2:   Managing File Formats   
The second working group session will focus on all aspects relating to the management of file formats including the factors that sit behind the decision making when it comes to reuse, reformatting and updating.  Once again the emphasis will be on sharing experience and looking at perceived best practice. In addition, programme owners, would like to see some  form of rationalization in the number of file formats.  Is this realistic and, if so,what can be done to achieve this goal.

Collection of Results and Open Floor Discussion

Delivering Simultaneous Global Broadcast
Darren Baker, Senior Sales Director, Deluxe Media

Click Here to Download Presentation

Advances in technology are helping broadcasters and content owners to more  effectively co-ordinate and manage their localisation needs.  Our next presenter will talk us through a number of case study examples including the extreme case of Top Gear, where the BBC has moved to a higher level of automation in order to stay one step ahead of the pirates.

Round Table Working Group 3:   Translation and Subtitling
There are many different approaches to producing and delivering a localized translation of the dialogue and commentary. In the final  working group discussion of the day participants will be encouraged to share ideas and experiences on the different approaches, and explore the decision making process in describing which approach to take.

Collection of Results and Open Floor Discussion

Progress and Opportunities with Object-based Audio
Rob France, Sr Product Marketing Manager, Dolby

Click Here to Download Presentation

This session will cover developments in object-based audio since the 2012 introduction of Dolby Atmos, and will explore how object-based audio solutions are now been deployed and continually developed for the home.    With object-based audio, localisation can blend into personalisation as the options available for delivery enable a wider range of choices for consumers to be delivered.

Review of Outputs & Identification of Next Steps

Networking Drinks Reception
Participants at the event are invited to join us for a post workshop drinks reception and Object Based Audio demonstration
at the offices of Dolby in Soho Square (less than 3 minutes’ walk from the Groucho Club).

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Sponsorship

For details of sponsorship opportunities, please contact:

David Millar, E: [email protected]
Jim Bottoms, E: [email protected]
T: +44 (0)1908 326 579

Venue

Workshop:
The Groucho Club
45 Dean Street,
London W1D 4QB
United Kingdom
www.thegrouchoclub.com

Networking Reception:
Dolby Europe
4-6 Soho Square,
London, W1D 3PZ
United Kingdom