Industry Briefing: International Content Distribution & Technology Update

W Hotel, Spuistraat 175, 1012 VN Amsterdam, Netherlands
13th September 2019 (From 8 to 10 a.m.)

Once again MESA Europe will host a pre-IBC breakfast meeting for members and invited guests with the opportunities and challenges presented by the growth in international content distribution sitting at the heart of the morning discussion.

For sixth consecutive year, MESA Europe will host one of its “must attend” industry briefing meetings during IBC. This year once again just before the show floor opens, members and invited guests will have the chance to focus on some of the opportunities and challenges the industry needs to embrace in the global content arena.

The expansion in distribution platforms has been a key catalyst in driving international content demand in recent years, encouraging the adoption of new approaches and systems, many of which are underpinned by the deployment and development of new technology solutions.

The topics to be covered during this morning briefing session will include managing international content rights, localisation and international compliance challenges as well as metadata, discoverability and audience analytics, all in the context of a changing market and competitive environment.

Attendees will gain informed insights and share some interesting real use case examples of what is involved, the pitfalls to avoid and the ways in which technology can assist in helping to fulfil the expectations of the industry.

It will also provide an opportunity for participants to start shaping their IBC focus and to hear about some of the innovations to look out for on the show floor.

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Event Schedule

Registration Opens (plus light breakfast) @ 7.30 a.m.
Industry Briefing Session @ 8-10 a.m.

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This opening panel discussion will focus on the changing commercial environment for international content and the implications of this on content management and production processes. The role that new technology plays in this will also be addressed, as will our panellists’ expectations for IBC 2019.

Technology Spotlight
Dr Evgeny Matusov, Lead Science Architect, Machine Translation, AppTek GmbH

Gain updated insights into the use of automatic speech recognition, machine learning and AI and the implications of these developments on the media and entertainment industry.

Cloud Drives Secure Content Workflow Efficiencies
Tim Claman, Chief Technology Officer, Avid
Cyril Rickelton-Adbi, Co-Chair, Production Security Working Group, CDSA
Joel Sloss, Senior Lead, Media & Entertainment – Security, Microsoft Azure

Workflow migration to the cloud, employing both hybrid and cloud native solutions, offers significant gains, but what is involved in making this happen and what implications does this have on asset protection strategy? Learn how the editorial environment can be secured to effectively enable cloud-scale workflows and allow protected remote working.

Click here to Download Presentation

Case Study Spotlight – National Hot Rod Association’s Use of Intelligent Media Services
Daniel Fenton, European Sales Director, Sony New Media Solutions

As a prelude to a detailed use case presentation at the MESA Europe OTT Sports Content Workflows event, taking place early in October, we will briefly hear about what to expect from that session.

Introducing Filmmaker Mode
Michael Zink, Vice President Technology, Warner Bros

Filmmaker Mode was announced last week with support from Paul Thomas Anderson, Ryan Coogler, Patty Jenkins, Martin Scorsese, Christopher Nolan and a host of other top filmmakers, and will ensure that creative decisions made during production and postproduction can be fully enjoyed in the home on UHD TVs.

Click here to Download Presentation

Using AI to Enhance Audience Analytics
Shiv Sehgal, Chief Product Officer, RSG Media
Shawn Brennan, North America Sales Leader, Data Warehouse, IBM

Our morning keynote presentation will centre on the importance of audience analytics, at a time when competition for
eyeballs and a focus on revenue maximisation is crucial, given the changing competitive landscape. AI and Machine
Learning have a key role to play in this. Learn more during our keynote presentation.

Click here to Download Presentation

Content Security Challenges – Trusted Partner Network (TPN) Update

Presenters:
Guy Finley, President, MESA & Executive Director, Content Delivery & Security Association (CDSA)
Ben Stanbury, Chairman of the Board, CDSA and Chief Security Officer, Amazon Studios

Moderator:
Caroline Baines, Operations Director, MESA Europe

Launched in 2018 as a collaborative effort by the major studios, the TPN was designed to bring a more consistent
and unified approach to content security audits. This morning’s discussion is a unique opportunity for the European
audience to learn more about the progress of this initiative and the planned next steps.

Click here to Download Presentation

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Venue

W Amsterdam
Spuistraat 175
1012 VN Amsterdam
Netherlands