LA event on February 27th and NYC event on March 8 to focus on AI, Data & Analytics, Metadata

The Media & Entertainment Services Alliances (MESA) 2018 Event Calendar kicks off in late February and early March with two back-to-back, coast-to-coast Smart Content Summits.  The association’s February 27th event at the Luxe Hotel on Sunset Boulevard in LA, followed by its NYC event at the Microsoft Technology Center on March 8, will both focus on providing the latest learnings on Data & Analytics, Artificial Intelligence, and Metadata.

Now in its fifth year, the Smart Content Summit (East and West) will provide an annual, market-specific update on best practices, industry data initiatives and tools that studios, broadcasters and their business partners are using to make their content more identifiable, accessible and useable.

This year’s conference program will also feature the 5th Annual Metadata Madness Luncheon, which features industry associations working with all forms of metadata in a lightning round series of initiative updates.

“Executives in New York and LA have their own perspectives on how smart content is transforming the way their media & entertainment is produced, stored and distributed,” says MESA Executive Director Guy Finley. “Every year these Summits explore the latest advancements in this third-era of content delivery – one where intelligence is being embedded alongside audio/video to streamline productions and supply chains, while delivering unprecedented marketing data and analytics.”

Conference Chairs for Smart Content Summit East and West include Nona Janssen Walls, Senior Vice President, Data Analytics, Lionsgate, Jason Lambert, Executive Director, Content Licensing & Metadata, Sony Pictures Entertainment and Mary Yurkovic, Director, MESA’s Smart Content Council.

Program topics and case studies will include:

  • Advancements in Artificial Intelligence and Machine Learning for Media & Entertainment
  • The Role of Content, Data and APIs in the Internet of Things
  • Metadata Madness: Adopting and Implementing an Industry-wide Metadata Schema
  • Turning Social Media Analytics into Actionable Data
  • Smart Advertising Workflows and Measurement
  • Cradle to Grave: The ‘Smart’ Entertainment Supply Chain

Prospective speakers and presenters should submit their ideas to Mary Yurkovic at [email protected]

To become a Smart Content Summit sponsor contact: Christian Calson at [email protected]


ABOUT MESA:  The Media & Entertainment Services Alliance (MESA) advances new technologies that are enabling the digital transformation of media & entertainment. Focused on three core M&E technologies: data, IT and security, MESA’s 120+ members and content advisors collaborate to advance change management, new workflow solutions and production/supply chain efficiencies. In addition to its events and media properties, MESA’s industry initiatives have included the introduction of an industry-standard digital ID, industry-wide security vendor audit program, industry career resources as well as women’s diversity workshops and awards.