IBM Watson Exec to Share AI Content Creation Update at Smart Hollywood Event

Sophisticated AI and ML algorithms are already able to mimic the work of artists, pen songs, make informed filmmaking decisions, and enrich metadata to boost the value of content. Just how far can these technologies go in the creative process?

That’ll be the topic of discussion Feb. 27, when Tom Ohanian, IBM Watson Media global sales exec and repeat Emmy winner, takes the stage at the Smart Hollywood Summit to discuss how AI and machine learning are influencing content creation, and what M&E firms need to know in order to keep up with the trends.

His presentation — “Redefining Cre-AI-tivity: How AI and ML are Influencing Content Creation” — will challenge current beliefs that creativity is solely a human trait, and allow attendees to imagine a world where creative decision-making can be authentically executed by machines.

“Creativity, especially within the context of the media and entertainment industry, has historically been driven by the human mind,” Ohanian said. “This is going to be an exciting session for anyone interested in exploring how we can capture human imagination and apply it to AI systems.

“We’ll look at the current and future potential for AI and Machine Learning to drive ideation and content creation. In particular, we’ll discuss how technologies like natural language processing, speech and tonal analysis and image recognition are paving the way for a new era of collaborative human-machine creativity.”

The Smart Hollywood Summit is a day-long conference that will tackle the transformative effect AI, blockchain, metadata, OTT and automated processes are having on the way Hollywood greenlights, produces and distributes its content, and will be held at the Skirball Cultural Center in Los Angeles.

This year’s Smart Hollywood Summit is being produced by MESA’s Smart Content Council with sponsorship by IBM Watson, MarkLogic, EIDR, Hammerspace and human-I-T. To register click here.

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