Phil Green
Senior Vice President, Business Development,
NeuLion
Phil Green is an award-winning versatile media executive with more than 20 years of experience working for some of the biggest brands in the sports and news industries, including NeuLion, ESPN, MLB Advanced Media, the United States Tennis Association (USTA), ABC News Radio, and WCBS News Radio. His expertise includes: digital media strategy and monetization, business development, strategic partnerships, content strategy, rights negotiation, video, mobile, social media, product development, live events, e-commerce, ticketing, and staff development.
In his current role as Senior Vice President, Business Development for NeuLion – the premier digital video platform for content owners wishing to deliver live and on-demand programming to any IP connected device (PC, mobile, tablet, gaming console, smart TV, etc.), Phil leads the team responsible for generating new business and revenue in the Americas across TV Everywhere (TVE), Entertainment, Sports, and Enterprise Services categories.
NeuLion works with the top programming brands in the world of sports and entertainment: Univision, NFL, NBA, UFC, CRTV, Rogers, Sky, Big Ten Network, Poker Central & CCTV. Products include authenticated services that increase value for distribution partners, as well as subscription & PPV “direct to consumer” products that are geo-targeted to the zip-code level in any part of the world.
While with the USTA, Phil oversaw all of the association’s digital operations of more than 200 affiliated websites – including award-winning USOpen.org – and mobile, e-commerce and social media strategies. Under his leadership, the USTA saw extensive traffic and revenue growth while launching several successful new digital initiatives, including the groundbreaking US Open Live (live streaming of the US Open), award-winning iPhone, Android and iPad apps, “Find a Partner” – allowing tennis players to identify playing partners of similar skills and interests, and various innovative social media components.
Phil came to the USTA in 2007 after a four-year stint at MLB Advanced Media, where he served as General Manager, Sports on Earth, a subsidiary company that managed the digital properties and rights (websites, streaming, e-commerce, sponsorships, ticketing and mobile) for non-official MLB properties. In this role, Phil built a successful business and team that managed the partnerships with global properties including Major League Soccer, World Championship Sports Network, YES Network, and Minor League Baseball.
A graduate with distinction from the University of Michigan with a double-major in Communication and History, Phil also spent eight years with the Walt Disney Company’s sports properties – ESPN and ABC Sports. After joining the company as a production assistant with ESPN producing highlights and features for SportsCenter and other studio shows, Phil became one of the pioneers of web video when he transitioned to ESPN’s digital group in 1995. He was responsible for bringing the SportsCenter mentality to ESPN.com, managing a team that delivered dozens of multi-sport highlights to consumers on a nightly basis and covering special events including the NBA All-Star Game, NBA Finals, World Cup qualifiers, and the X Games.
With his move to ABC Sports in 1997, Phil enhanced his content expertise with a hybrid content/business role taking on additional strategic planning, business development and staff management responsibilities with the launches of websites for Monday Night Football and the Bowl Championship Series. In addition to creating several innovative content-marketing and sponsorship initiatives for the two properties, Phil negotiated a ground-breaking multi-year agreement with All-Pro running back Terrell Davis to host an interactive weekly live audio chat during halftime of each Monday Night Football game.
