Program

Time
Floor A
Smart Content Summit East
PRINT 6TH FLOOR
Floor B
Morning: Entertainment Production in the Cloud
Afternoon: Content Protection Summit East
PRINT 5TH FLOOR
9:00 am
9:00 am - 9:15 am

Opening Remarks - Smart Content

9:00 am - 9:45 am

FLOOR B - DARK

9:15 am
9:15 am - 9:45 am

Keynote: Disruption in the Entertainment Industry - Monetizing the MoviePass Effect

9:30 am
9:45 am
9:45 am - 10:00 am

Unlock the Power of Smart Content with the Right (Data) Pattern

9:45 am - 10:00 am

The Cloud Creative Process: from Concept to Device to Screen

10:00 am
10:00 am - 10:15 am

Developing a Culture Around Your Data Journey

10:00 am - 10:30 am

Cloud-Scale Rendering for Media

10:15 am
10:15 am - 10:45 am

Demystifying Language Metadata

10:30 am
10:45 am
10:45 am - 11:15 am

NETWORKING BREAK

10:45 am - 11:15 am

NETWORKING BREAK

11:00 am
11:15 am
11:15 am - 11:30 am

Practical Applications of Machine Learning for Image and Video in the Cloud

11:30 am
11:30 am - 11:45 am

Using Consumer “Watch Data” to Grow Your OTT Service

11:30 am - 12:00 pm

KEYNOTE: How Azure Can Help Content Creators

11:45 am
11:45 am - 12:15 pm

Inside the Mind of Watson

12:00 pm
12:15 pm
12:15 pm - 12:30 pm

From Digital Transformation to Intelligent Transformation

12:15 pm - 12:45 pm

Enabling Cloud workflows with AI

12:30 pm
12:30 pm - 1:00 pm

Blockchain + Advertising = Transformation & Innovation

12:45 pm
12:45 pm - 1:00 pm

EPIC Closing Remarks

1:00 pm
1:00 pm - 2:00 pm

NETWORKING LUNCHEON

1:00 pm - 2:00 pm

NETWORKING LUNCHEON

1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:30 pm

AFTERNOON KEYNOTE: Empowering Artists via Blockchain

2:00 pm - 2:30 pm

FLOOR B - DARK

2:15 pm
2:30 pm
2:30 pm - 2:45 pm

Survive and Thrive – The Value of the Connected Supply Chain

2:30 pm - 2:45 pm

Content Protection Summit - Conference Opening/Welcome Remarks

2:45 pm
2:45 pm - 3:00 pm

Video AI: What’s In Your Content?

2:45 pm - 3:00 pm

Introducing the Trusted Partner Network (TPN)

3:00 pm
3:00 pm - 3:30 pm

Gamifying the Data Experience

3:00 pm - 3:30 pm

Securing Entertainment Production in the Cloud (EPIC)

3:15 pm
3:30 pm
3:30 pm - 4:00 pm

NETWORKING BREAK

3:30 pm - 4:00 pm

NETWORKING BREAK

3:45 pm
4:00 pm
4:00 pm - 4:30 pm

Smart Advertising: Advancing the Medium (for the Message)

4:00 pm - 4:30 pm

How to Talk Cybersecurity to Your C-Suite and Board

4:15 pm
4:30 pm
4:30 pm - 4:45 pm

Real-World Tactics to Fight Illegal Sports Streaming

4:45 pm
4:45 pm - 5:15 pm

How OBID Transforms Unique Identifiers

4:45 pm - 5:15 pm

Streaming Video Alliance (SVA) Presents: Strategies for Protecting your OTT Content

5:00 pm
5:15 pm
5:15 pm - 6:00 pm

FLOOR A - DARK

5:15 pm - 5:45 pm

CLOSING KEYNOTE: Defending Against Disinformation and Social Media Manipulation

5:30 pm
5:45 pm
5:45 pm - 6:00 pm

Closing Remarks

6:00 pm
6:00 pm - 7:00 pm

NETWORKING RECEPTION

6:00 pm - 7:00 pm

NETWORKING RECEPTION

Morning: Content Protection Summit East
Afternoon: Video in the Microsoft Cloud

9:00 am
9:00 am - 9:15 am

Opening Remarks - Smart Content

Guy Finley, Executive Director, MESA

9:15 am
9:15 am - 9:45 am

Keynote: Disruption in the Entertainment Industry - Monetizing the MoviePass Effect

MoviePass, the $10-a-month moviegoer’s subscription service, has hit the million-subscriber milestone. When it’s losing money on every ticket used, how is this sustainable? Chairman and CEO, Ted Farnsworth, will explain that the business plan is “all about the data,” able to provide for the first time invaluable “who” and “when” data to content creators and producers.
Ted Farnsworth, Chairman & Chief Executive Officer, Helios & Matheson Analytics and Chief Executive Officer, Zone Technologies

9:30 am
9:45 am
9:45 am - 10:00 am

Unlock the Power of Smart Content with the Right (Data) Pattern

Smart Content impacts everything including how quickly we can get content to our fans and customers, the experiences they have, and the content’s impact on the bottom line. From our experiences working to help create and put Smart Content into action, MarkLogic has developed the Operational Data Hub pattern to define how to bring data together and enable you to make and use Smart Content.
Matt Turner, Chief Technology Officer, Media and Manufacturing, MarkLogic

10:00 am
10:00 am - 10:15 am

Developing a Culture Around Your Data Journey

What does it mean for your organization to have a successful ‘Data Culture’? While truly data driven organizations show increased revenue growth, higher productivity and faster response time to market dynamics, the framework for success is not spontaneous. Before your organization sprints ahead to follow the promise of AI and machine learning, there needs to be a collaborative culture in place built on a clear vision, data fluency, and candor. In his presentation, Thomas walks through key foundational elements of success and shares anecdotes from the front lines where the culture did… or did not…rise to its full potential.
Thomas Stilling, Data Guru

10:15 am
10:15 am - 10:45 am

Demystifying Language Metadata

Broadcast and media companies are dealing with multiple language standards, typically using both proprietary and non-proprietary terms. Global distribution requirements are exposing the need to consistently present languages for audio, text on the screen, packaging/display, and online user interfaces. This presentation explores how the IETF BCP 47 languages standard provides a way for HBO to ‘herd the cats’ of existing system interoperability while scoping for a future state that allows us to better support global efforts.
Laura Dawson, Metadata Analyst, Production Technology, HBO
Yonah Levenson, Manager, Taxonomy, HBO

10:30 am
10:45 am
10:45 am - 11:15 am

NETWORKING BREAK

11:00 am
11:15 am
11:15 am - 11:30 am

Practical Applications of Machine Learning for Image and Video in the Cloud

A year ago, AWS democratized computer vision by making it easy for developers to extract meaningful metadata from content with managed deep-learning services. Since then, we’ve worked with media organizations to integrate scene detection, celebrity recognition, and facial analysis features into content production and distribution systems. In this spotlight session, we’ll inspire those working with visual content by examining practical applications of artificial intelligence in the cloud.
Liam Morrison, Senior Solutions Architect, Amazon Web Services

11:30 am
11:30 am - 11:45 am

Using Consumer “Watch Data” to Grow Your OTT Service

Media companies are constantly asking about ways to pull past the competition and grow their digital business. The solution is “Watch Data” where real-time data provides sharp insights and fast intelligence to your platform, allowing you to identify, manage and analyze user segments to create more effective programs. By visualizing big data, providers gain the ability to envision the success of their business and make informed content offerings, UX changes, track campaign success, monitor trends and much more across their OTT service. In this session you’ll learn how successful direct-to-consumer OTT businesses are increasingly dependent on flexible, data-driven marketing capabilities in order to maximize user acquisition, conversion and retention.
David Dwyer, Vice President, Analytics Development, NeuLion
Phil Green, Senior Vice President, Business Development, NeuLion

11:45 am
11:45 am - 12:15 pm

Inside the Mind of Watson

Few digital personas/entities have the presence and performance of Watson. We’re all familiar with the brand through television appearances and commercials but Watson’s day-job is providing businesses with cognitive capabilities and tools that transform the way you work. By providing accelerated Video Enrichment and Captioning technologies through truly advanced AI, this session helps you understand what Watson can do for Media & Entertainment companies looking to leverage Watson’s expanding understanding and capabilities.
Tim MacGregor, Worldwide Technical Sales, IBM Watson Media

12:00 pm
12:15 pm
12:15 pm - 12:30 pm

From Digital Transformation to Intelligent Transformation

Most organizations are going through some sort of digital transformation to allow them to compete in their marketplace. Digital transformation is not new and one could argue has been going on for decades. We think organizations need to focus on intelligent transformation if they want to be successful. This session discusses how LiveTiles has been approaching intelligent transformation in terms of their customers and products.
Daniel Goss, Vice President of Innovation & Experience, LiveTiles

12:30 pm
12:30 pm - 1:00 pm

Blockchain + Advertising = Transformation & Innovation

Blockchain will do for transactions what the internet did for communications. This session provides insight into what Blockchain is, why the technology will transform businesses and provide examples of how it will innovate across multiple industries including Media & Entertainment.
Chad Andrews, Global Solution Leader, Advertising and Blockchain, IBM

12:45 pm
1:00 pm
1:00 pm - 2:00 pm

NETWORKING LUNCHEON

1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:30 pm

AFTERNOON KEYNOTE: Empowering Artists via Blockchain

The hype about blockchain’s impact on Media & Entertainment often overlooks the critical crypto-community values that are driving each company’s discovery, investment and potential adoption: Transparency; Decentralization; Disintermediation and Democratization. While cryptocurrencies are currently seen as more publicity than purpose, the underlying blockchain technology has the essential elements to make a significant impact on how we create, manage and/or distribute entertainment content in the future. Artists and creators are looking at new ways to partner with content companies to address their goals of creative independence, IP ownership and financial transparency. This Keynote presentation looks at how tokens can be used to manage rights/revenue automatically using smart contracts and explores the tools and systems required to support creatives in this emerging, dynamic and empowering ecosystem.
Kim Jackson, Founder & President of Entertainment, SingularDTV

2:15 pm
2:30 pm
2:30 pm - 2:45 pm

Survive and Thrive – The Value of the Connected Supply Chain

As the content arms race escalates, a variety of investment strategies around content and technology are emerging. Emily Hopson-Hill, Vice President for Services at Ooyala, will walk through the value of investments which create and connect horizontal platforms and how such an approach to managing the content supply chain positions competitors to survive and thrive – without monstrously large content production and licensing budgets.
Emily Hopson-Hill, Vice President, Services, Ooyala

2:45 pm
2:45 pm - 3:00 pm

Video AI: What’s In Your Content?

This session digs deeper into Azure’s Cloud AI video indexing service that allows users to achieve automatic metadata curation directly from uploaded video content including speech-to-text transcription and closed captioning, face and object detection, language translation along with many other capabilities.
Martin Wahl, Principal Program Manager, Cloud, AI & Cognitive Services, Microsoft

3:00 pm
3:00 pm - 3:30 pm

Gamifying the Data Experience

The consumer digital experience is changing! We are continuously connected and expectations are shaped by the best customer experience across all categories. Hear how data, analytics, insights and content can set your organization apart – – but only if you’re willing to rethink some pre-conceived notions about your audience. Discover how the connected customer is interacting with top brands and how they are willing to pay extra for the digital experience you offer. These experts reveal their approach for having a strong online relationship with their fans by utilizing data and analytics behind games and adventures.
Moderator: Mary Yurkovic, Director, Smart Content, MESA
Panelists:
Allison McHenry, Senior Manager Engineering, Games, New York Times
Jyoti Menon Varkey, Vice President, Strategy & Partnerships, Audience Science Group, Viacom
Eric Wong, Vice President, Information, Galaxy Media

3:15 pm
3:30 pm
3:30 pm - 4:00 pm

NETWORKING BREAK

3:45 pm
4:00 pm
4:00 pm - 4:30 pm

Smart Advertising: Advancing the Medium (for the Message)

This session looks at dynamic ad insertion and addressable advertising are the future of non-linear, ad-supported media. This session will explore the trends that advertising agencies and brands are exploiting to make the data thread continues through both the content and supportive ads.
Moderator: Harold Geller, Executive Director, Ad-ID
Panelists:
Chris Pizzurro, Head of Sales & Marketing, Canoe Ventures
Julian Zilberbrand, Executive Vice President, Audience Science, Viacom

4:15 pm
4:30 pm
4:45 pm
4:45 pm - 5:15 pm

How OBID Transforms Unique Identifiers

OBID (Open Binding of Identifiers) is an open standard (recently published by SMPTE) for ID-to-asset binding that can enable a wide array of capabilities. Speed, transparency and accountability are driving increased collaboration between organizations and standardized unique identifiers improve media workflow automation within M&E companies. This session looks to the future of advanced advertising where deeper integration across delivery and distribution platforms will enable new measurement as well as reduce time and cost for all partners in the ecosystem.
Moderator: Jane Clarke, Chief Executive Officer, Managing Director, Coalition for Innovative Media Measurement (CIMM)
Panelists:
Steve Davis, Global Product Director, Kantar Media
Brian Hughes, Senior Vice President, Audience Intelligence & Strategy, Magna Global
Will Kreth, Executive Director, Entertainment ID Registry (EIDR)

5:00 pm
5:15 pm
5:15 pm - 6:00 pm

FLOOR A - DARK

5:30 pm
5:45 pm
6:00 pm
6:00 pm - 7:00 pm

NETWORKING RECEPTION

Morning: AI, Machine Learning and Bots
Afternoon: Metadata Madness East

9:00 am
9:00 am - 9:45 am

FLOOR B - DARK

9:15 am
9:30 am
9:45 am
9:45 am - 10:00 am

The Cloud Creative Process: from Concept to Device to Screen

Cloud production affords new levels of collaboration across borders, while expanding creative partnerships. This conference introduction will set the stage for the follow-on sessions that explore how the video creative process is being transformed via cloud collaboration tools and devices, including VR/AR.
Scott Bounds, US Media & Cable Industry Lead, Microsoft

10:00 am
10:00 am - 10:30 am

Cloud-Scale Rendering for Media

This panel of experts will explain how to create cloud render farms on-demand, using tens, hundreds, or thousands of nodes to build animations and special effects and how to efficiently utilize the cloud, hybrid and on-premises environments.
Moderator: Joel Sloss, Senior Program Manager, Microsoft Azure
Panelists:
Bernie Behn, Program Manager, Avere
Jeremy Smith, Chief Technology Officer, Jellyfish Pictures

10:15 am
10:30 am
10:45 am
10:45 am - 11:15 am

NETWORKING BREAK

11:00 am
11:15 am
11:30 am
11:30 am - 12:00 pm

KEYNOTE: How Azure Can Help Content Creators

Content Creators are at the forefront of the digital transformation to the public cloud! Scalable world-wide capabilities for compute power, data and AI are all key drivers for the evolution of content creation. Microsoft and our partners are uniquely positioned to assist media & entertainment customers in this journey. Hear from Microsoft’s Azure Engineering team about the investment and capabilities they are bring to the industry.
Mark Miller, Principle Program Manager, Microsoft Azure

11:45 am
12:00 pm
12:15 pm
12:15 pm - 12:45 pm

Enabling Cloud workflows with AI

“Content is king” but production processes are critical and labor-intensive. AI powered metadata and public cloud capabilities are changing the design of video workflows. Join Microsoft, Avid and Ooyala for a discussion on how media companies are designing their workflows for the public cloud and leveraging AI capabilities around Computer Vision, Speech and Language.
Moderator: John de Havilland, Cloud Services Architect, Microsoft
Panelists:
Craig Dwyer, Senior Director Global Center of Excellence, Avid Technology
Emily Hopson-Hill, Vice President, Services, Ooyala
Martin Wahl, Principal Program Manager, Cloud, AI & Cognitive Services, Microsoft

12:30 pm
12:45 pm
12:45 pm - 1:00 pm

EPIC Closing Remarks

1:00 pm
1:00 pm - 2:00 pm

NETWORKING LUNCHEON

1:15 pm
1:30 pm
1:45 pm
2:00 pm
2:00 pm - 2:30 pm

FLOOR B - DARK

2:15 pm
2:30 pm
2:30 pm - 2:45 pm

Content Protection Summit - Conference Opening/Welcome Remarks

Martin Porter, President, Content Delivery & Security Association (CDSA) and Executive Director, Media & Entertainment Services Alliance (MESA)

2:45 pm
2:45 pm - 3:00 pm

Introducing the Trusted Partner Network (TPN)

The Trusted Partner Network (TPN) is a new, industry-wide content security initiative that helps prevent leaks, breaches and hacks of content prior to its intended release and while it is being worked on by a growing, international ecosystem of third-party vendors. A joint venture between the MPAA and CDSA, the TPN provides vendors with a voluntary and cost-saving way to have the security preparedness of their facilities, staffs and workflows assessed to industry best practices and by accredited and experienced assessors and consultants. In this session, you’ll learn from the executives who have developed and will manage this important industry initiative about how TPN works, the goals behind the collaboration and the benefits content owners and vendors will gain from the program.
Guy Finley, Executive Director, Content Delivery & Security Association (CDSA) and Chief Executive Officer, Trusted Partner Network (TPN)
Ben Stanbury, Chairman, Content Delivery & Security Association (CDSA) and Chief Technology Officer, Trusted Partner Network (TPN)

3:00 pm
3:00 pm - 3:30 pm

Securing Entertainment Production in the Cloud (EPIC)

Adoption of cloud solutions are delivering material benefits to a media company’s bottom line. However, those profit-oriented objectives can only be achieved if security is adequately considered in a cloud context. This session introduces the ways in which core media workloads move to the cloud, underscoring the security implications of a multi-tenant public cloud environment in light of various asset classifications, content production, and delivery scenarios, as well as content handling during production workloads.
Joel Sloss, Senior Program Manager, Microsoft Azure
Lulu Zezza, Production Executive and Founder, Three Zebra Solutions

3:15 pm
3:30 pm
3:30 pm - 4:00 pm

NETWORKING BREAK

3:45 pm
4:00 pm
4:00 pm - 4:30 pm

How to Talk Cybersecurity to Your C-Suite and Board

Cybersecurity headlines over the past few years have heightened awareness about the risk and threats to the C-suite and Board levels — which is why they receive regular briefings on the topic from their security teams. What have leading M&E IT security executives learned about communicating complicated security tech, and explaining cybersecurity ROI, to non-technical executives to gain strategic consensus and financial support? A panel of network, studio and digital content security officers give their advice.
Moderator: Guy Finley, Executive Director, Content Delivery & Security Association (CDSA)
Panelists:
Cyril Rickelton-Abdi, Director, Intellectual Property Protection, The Walt Disney Company
Robert Fuenzalida, Head of Regional Security, Americas, LEGO Group

4:15 pm
4:30 pm
4:30 pm - 4:45 pm

Real-World Tactics to Fight Illegal Sports Streaming

Pay-TV operators pay high license fees to secure broadcast rights for premium live sports, as this is a strong growth driver for subscriptions and ARPU. Live streaming piracy is on the rise and a growing threat to this business model, so how can content owners and operators take action? By using a combination of anti-piracy monitoring and real-time watermark detection, pirate activity can be disrupted and piracy stopped at the source. This session will present real-world customer use cases and highlight the strategies, technologies used and the experiences gained during recent high-profile sports events.
Harrie Tholen, Vice President, Sales, Nagra Anti-Piracy and NexGuard

4:45 pm
4:45 pm - 5:15 pm

Streaming Video Alliance (SVA) Presents: Strategies for Protecting your OTT Content

There is a large shift happening in the pay-TV space fueled in part by the proliferation of new OTT services. And this trend is not showing signs of slowing down any time soon, evident by the large number of content owners and pay-TV operators launching their own direct-to-consumer online video services to compete with popular streaming providers. But as OTT continues to gain in popularity, it is also a prime target for pirates who have been early adopters of streaming and are now also benefiting from a more mature and consumer-friendly technology. In this session, we examine this changing landscape and what service and content providers can do to protect their OTT services against piracy. In combination with monitoring and take-down services, tools such as watermarking have been optimized for streaming, resulting in an environment where anti-piracy measures can be particularly effective.
Jason Thibeault, Executive Director, Streaming Video Alliance

5:00 pm
5:15 pm
5:15 pm - 5:45 pm

CLOSING KEYNOTE: Defending Against Disinformation and Social Media Manipulation

We’ve heard a lot about Russian interference in US democracy — how that government and its troll armies are using paid advertisements and viral propaganda to influence American hearts and minds. Now new adversaries are using the same tactics to attack entertainment brands, target journalists, and manipulate the media. How can news and entertainment protect themselves and their consumers?
Jonathon Morgan, Chief Executive Officer, New Knowledge; and Founder, Data for Democracy

5:30 pm
5:45 pm
5:45 pm - 6:00 pm

Closing Remarks

Guy Finley, Executive Director, Content Delivery & Security Association (CDSA)

6:00 pm
6:00 pm - 7:00 pm

NETWORKING RECEPTION