HITS Fall: Keynoters to Look at the Future of AR, Physical Production Concerns

The CEO of augmented reality (AR) technology firm Living Popups and a longtime planning consultant and expert in technical design are the bookend keynote presenters for the Oct. 3 HITS Fall event in Los Angeles.

First, the morning keynote has Cheryl Bayer, CEO of AR firm Living Popups, walking attendees of the day-long conference through the future of the tech and the impact it’s having on media and entertainment professionals, both as individuals and in their business roles within the industry.

Her presentation — “A Seamless World: an Augmented and Intelligent Form of Communication” — will also look at how both your education and career path have more relevance than ever with how you identity as an individual and with the communities you engage, and that AR is quickly becoming one of the tools that fuel your information gathering, in terms of both data and learning.

Meanwhile, in the afternoon, planning consultant and technical design expert Sean Tajkowski will address how commonly overlooked the physical production environment — the backbone to productivity in most every M&E business — is today, when it comes to meeting current standards and proposed industry best practices.

His keynote — “When is Good Enough Not Good Enough?” — will examine the responsibilities mission critical facilities (including mastering and broadcast) face with regard to digital creation and distribution infrastructure. Whether a facility deals in all-cloud, on-prem data center, or a hybrid of those two, there’s a need for long-term evolution planning in production and post creative spaces. Tajkowski will explore the history, trends and forecasts of how the telecommunications industry relates to media and entertainment facilities, by dealing with growing data sets and the infrastructure needed to take care of deliverables.

HITS Fall is presented by Entertainment Partners, with sponsorship by Genpact, Variety Business Intelligence, edgescan, LiveTiles, MarkLogic, the Entertainment ID Registry (EIDR), Signiant, Cinelytic, Microsoft Azure, Richey May Technology Solutions and Comcast Technology Solutions.

The event is produced by the Media & Entertainment Services Alliance (MESA) and the Hollywood IT Society (HITS), in association with Women in Technology: Hollywood (WiTH); the Content Delivery & Security Association (CDSA); and the Smart Content Council.

For more information visit HollywoodITSummit.com. To become a sponsor and participate in the event, contact Christian Calson at [email protected] or 310-945-6284.

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