Shiv Sehgal,
Chief Product Officer,
RSG Media
Shiv has helped the worlds’ leading media companies find tens of millions of dollars in extra revenues and savings by better leveraging available data. He helps them discern new business approaches, and then works with users to ensure adoption.
Most recently, he conceived and led a team to develop and launch RSG Media’s Media Mantra (A2SI) analytics platform. The offering boasts a wide array of applications that decodes audience behavior for radical insights leveraging industry datasets that monitors cross-platform viewership, identifies individual viewership behaviors and cross-analyzes social, demographic and lifestyle insights. Shiv holds a BA in Economics from Lehigh University.
