Preliminary Program as of March 2, 2020 (subject to change)

Event Schedule:

12 p.m.: Registration Opens (Westgate Hotel, Ballroom C)
1 – 6 p.m.: General Sessions
6 – 7 p.m.: Networking Reception

Opening/Welcome Remarks
Guy Finley, President, Content Delivery & Security Association (CDSA)

KEYNOTE: Securing the Future of Media & Entertainment
As media & entertainment accelerates its digital transformation on the back of a range of new technologies (5G, Blockchain, ATSC, etc.), how are companies and engineers planning to protect these emerging systems, and what are the new threats and vulnerabilities that increased interactivity and interconnectivity between operating systems will produce? Governments, political and geopolitical situations now view “hacking’ as a tool for manipulating perceptions. Essentially, you can take any message and make it “real’ on the Internet, and this isn’t a typical intelligence-agency act or a coordinated effort with exorbitant cost. This is a completely new tool for the masses, where they hack not a machine but individual perceptions. Understanding what is real is now even more opaque and the hack exposes everyone to the threat risk. Our Keynote speaker looks at the impact of technology on the cybersecurity space, the subsequent challenges as the hacker community migrates their strategies of ‘fakes”, and how that impacts the way we create and distribute content.
Ralph Echemendia, “The Ethical Hacker” and Chief Executive Officer, Seguru

A Cultural Revolution: Content Security v. Information Security
Protecting content is an evolving challenge as the entire media ecosystem is quickly migrating to cloud infrastructure. Content security and information security have intersected for a number of years, mostly depending upon how much of your business/creative workflow or infrastructure is enterprise or cloud-based. Cloud implementation in content workflow sees these teams working to build the processes and skills necessary to maintain control of these content and distribution workflows. The complexity increases with the increasing availability of new tools and services that solve a practical or immediate business need for the business or creative user. As new applications become the “go-to” options, it is increasingly important for companies to deploy a workflow for onboarding and managing these services. This session discusses new approaches to this federated workflow.
Ben Schofield, Project Manager, CDSA and Product Manager, TPN

Under Attack: How and Why Streaming Services are Prime Targets for Cyberattacks
Based on observations from billions of cyberattacks globally, this session delivers original research on cyberattack traffic targeting streaming services that includes data and analysis of various attack methods most frequently deployed against streaming services, the countries those attacks originate from where they’re directed, and how organizations can best combat and mitigate the attacks. The presentation also highlights year-over-year attack traffic trends, which last year showed that streaming services were among the most popular targets for cyberattacks, and explain why the services are so attractive to so-called “bad actors.”

Global Standards and Systems for Securing IP
This session discusses the collaborative work around the world by different initiatives along the supply chain to share the stage and highlight their individual work and the increased collaboration of their members. As entertainment moves toward a more fluid, instant and “always on” infrastructure, cybersecurity plays a critical role in these increasingly cloud-based workflows and distribution models. Our groups come together at NAB to discuss our journey together by strengthen infrastructure security across all our memberships.

Driving the Content Creation Business Based on Piracy and Demand
Continuing to accept piracy as an inevitability costs our industry billions of dollars globally. Consumers are under-educated and often misled as to the long-term effects piracy and content theft has on future content creation. This session offers an inside look at the opportunities and challenges, from an IP creator and developer perspective, by turning the casual pirate, or an ignorant consumer, into a paying customer.
Richard Atkinson, General Manager, Global Non-Genuine Segment & Fraud Prevention, Adobe

Securing Film and Television Productions
Protecting film & television productions against cyber and physical theft is a complex task which looks at the challenge to collaborative effectively, from the producer and talent to artists and crew in securing their valuable intellectual property on-set or on-location. This panel discussion centers around how content companies can secure their content creation environments to effectively enable cloud-scale workflows (in both hybrid and cloud-native architectures), that enable creatives to work remotely from anywhere.

Towards a Common Goal – Ensuring Security in Cloud Environments
If correctly configured and where relevant best practice standards are followed, cloud workflows create undisputed speed, cost and security benefits. If not done correctly, serious security pitfalls can occur, for example: unrestricted access, weak encryption, exposed keys and so on. So why is it so hard to get security right in the cloud? Each business is unique, there are differing methods of configuration plus many control frameworks to follow. It can be complex and confusing and this is where security vulnerabilities can exist.

The Global Approach to the ME-ISAC
CDSA’s Media & Entertainment Information Sharing & Analysis Center (ME-ISAC) is designed to complement the TPN by providing threat analysis, information and guidance for protecting your business, regardless of size or location, against emerging cybersecurity and digital threats. The Internet is a scary place. Yet we are shifting more and more services to the cloud, requiring Internet access even as part of production workflows. The only way we can operate such critical processes over such inhospitable terrain is by knowing what the threats are and avoiding them. The way we find out about these threats is via information sharing. The ISAC provides the platform and means for secure and timely collaboration about threats, risks, vulnerabilities, and incidents between trusted partners of the media and entertainment industry.
Moderator: Christopher Taylor, Director, ME-ISAC

Why Information Security Isn’t Somebody Else’s Problem
Information Security is enabling innovation and no longer somebody else’s problem. With digital workflows, it is easy to assume that digital media looks just like IT security, “from an IT security professional’s perspective”. Technologies are emerging that support contiguous and bi-directional workflows as we move collaboration towards cloud. This session analyzes our dynamic work environment of constantly evolving workflows, where intellectual property is created throughout the entire arc and blurring the distinctions between phases, business units and 3rd party providers.
Marc Zorn, (former) Head of Production Security, HBO/WarnerMedia

Preparing for the Implementation of the New European Copyright Directive: What Will be Required from Rightholders to Ensure their Properties are Protected on Online Sharing Platforms
In April 2019, the European Parliament voted the “Directive on copyright and related rights in the Digital Single Market” and its much debated Article 17 (formerly known as Article 13), which requires all major online sharing platforms to seek licensing agreements with rightholders and do their “best efforts” to ensure the unavailability of protected works. According to the new legislation, it will be up to the rightholders to provide platforms with the “relevant and necessary information” related to their productions (metadata, digital fingerprints, watermark references…). As the European Commission prepares its Guidelines to help Member States transpose the Copyright Directive, and since countries such as France already work on the next steps, there is more than ever an immediate need for reinforced coordination and cooperation between all stakeholders, not just in Europe but also on a global scale, in order to promote best practices and harmonize existing and upcoming systems in a smooth fashion.
Didier Wang

The Evolution of Assessments across Media & Entertainment
At the 2018 NAB Show, CDSA and the Motion Picture Association (MPA), launched a global, industry-wide, content security initiative. The Trusted Partner Network (TPN) was introduced to elevate the security standards of the motion picture & television industry’s global production and distribution supply chain. While the first 18-months of assessments focused on global site security assessments, the next phase examines information security in the facility, across applications and in the cloud. Join us to learn about the new program drives collaboration across an unprecedented number of TPN constituents (content owners, vendors and assessors) as well as other key operational areas outside of feature length or episodic content creation. How can we work together to socialize the basic security needs for the broad range of businesses providing services to content creators? This informative, interactive presentation will provide an update on what’s in store for securing the next generation of core technologies for media & entertainment.
Guy Finley, President, CDSA and Chief Executive Officer, Trusted Partner Network (TPN)
Ben Stanbury, Chairman Emeritus, CDSA and Chief Technology Officer, Trusted Partner Network (TPN)

Closing Remarks
Guy Finley, President, Content Delivery & Security Association (CDSA)