PALM DESERT, Calif. — Don Eklund, CTO for Sony Pictures Entertainment, sees a pretty simple explanation for why artificial intelligence has become such a prevalent technology tod... More
HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.
Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.

M&E Journal: Improving Transparency and Speed in the Content Supply Chain, From Client to Freelance Translator
By Nicky McBride, VP Business Development, SDI Media - Media localization has gone through a major transition in the last few years, driven both by the need to turn around local... More

Microsoft Azure Exec: ‘Everybody’ Has an AI Strategy
Cloud adoption and interest in artificial intelligence (AI) among customers remains strong and keep increasing, according to Julia White, corporate VP of Azure Marketing at Microso... More

SAP CFO: Company’s Cloud, CRM Businesses to Continue Growing
SAP expects that its cloud business will continue to grow significantly, even as it looks to expand further into the customer relationship management (CRM) sector, according to SAP... More

Adobe, PIX Celebrate Sci-Tech Oscars
Media & Entertainment Services Alliance (MESA) members Adobe and PIX System were among the honorees at this year’s Academy of Motion Picture Arts and Sciences (AMPAS) Scienti... More

DXC CEO: Company to Close Luxoft Acquisition by June 30
DXC Technology is on track to close its planned purchase of Luxoft by the end of June, according to Mike Lawrie, DXC CEO and president. Luxoft's digital talent acquisition capab... More

EIDR, WD Execs: SMPTE’s C4 ID Complements EIDR ID
Although some people mistakenly believe SMPTE’s recently standardized C4 ID is a competitor to the Entertainment Identifier Registry (EIDR) global unique identifier system or the... More

M&E Journal: Adapting Your Content Model in a Direct-to-Consumer Economy
By Amos Biegun, Vistex, and Richard Whittington, SAP - Over time, studios have adopted several practices to manage rights. At first, tracking rights ownership was done manually,... More

MicroStrategy Partners with Azure, AWS at World 2019 Event
Enterprise analytics and mobility software provider MicroStrategy Feb. 5 shared new partnership news with major cloud companies, including the launch of the MicroStrategy 2019 plat... More

SAP CFO: New Technologies, Finance Teams Play Key Roles in Organizations’ Digital Transformations
Artificial intelligence (AI) and other new technologies, along with CFOs and their finance teams, all have significant roles to play in transforming companies into digital organiza... More