HITS is a community of IT executives representing the Hollywood studios and supporting information technology partners which includes (1) MPAA member studios (and other significant non-MPAA member studios), (2) supporting key media services providers, (3) software vendors, and (4) services firms.

Organized under the aegis of the Media and Entertainment Services Alliance (MESA), which represents the service and technology solution providers, the Society embraces the entire entertainment industry consisting of film studios, TV networks, home entertainment divisions of Hollywood studios, video game publishers and music labels.

HITS Fall: Enhancing User Experience, Metadata Crucial in ‘Engagement Economy,’ ThinkAnalytics Says

Enhancing the video user experience, enhancing metadata and creating real-time campaigns have become increasingly important strategies for video platforms across the board to imple... More