Changing the Game: How M&E Has Adapted During the Global Pandemic

When: June 25, 2020
Time: 11 a.m. – 12 p.m. Pacific

The global pandemic has disrupted sports, media and entertainment in an unprecedented way. With the complete cessation of all live events in most countries, the sports ecosystem has suffered heavily. Fans and sport-enthusiasts across the world are missing an outlet that brings them joy and excitement — and keeps people physically and mentally fulfilled.

As a result, a lot has changed in the media and entertainment space. There is a clear “first mover” advantage. The first to re-enter the fray will be able to capitalize on a global marketplace in which fans have been starved of live-action and emotional involvement for several months.

Join us for an hour as we discuss how global brands evolved to connect with the remote consumers, how live events will continue to inspire even without crowds, and how to engage your audience in a competitive “attention economy.” Triggered by a wave of innovation and experimentation, we have a new age for fans.


TJ Iaciofano, Head of Growth Strategy,
Michael Lishnevsky, Senior Director, Growth, Strategy & Consulting,
Ehren Hozumi, Vice President, Media, Entertainment & Sports, Adobe Experience Cloud at Adobe
Moderator: Guy Finley, President, MESA