Technology

Data And Analytics Power Technology At The US Open (Forbes)

This year, by analyzing the streams of data, we can point out “moments of achievement,” in real-time, such as the player’s fastest serve during the tournament. Most fans migh... More

Tech Puts a Spin on Tennis at the US Open (Recode)

Advances in sports technology and analytics are fueling the rise of tennis’s new star: The fan. This year’s US Open, which begins Aug. 31 in Flushing, NY, marks an influx of te... More

How Diageo’s Head of Design is Harnessing Visual Recognition to Drive Marketing Effectiveness (The Drum)

“Something that we have particularly developed over the past year is understanding more and more the impact that visual recognition has,” he explained. “We discovered more ab... More

Universal Search: TV’s Most Aggravating Problem Demands a Total Solution (Variety)

The problem isn’t so much the technical complexity of cross-platform search as it is that companies don’t want to help monetize content in which they don’t have a vested inte... More

New Image Recognition App Brings Context to Smartphone Photos (Network World)

Deep learning will create a 'visual internet' where everyday objects will be recognized by smartphones, says an app developer...... More

Apple Is Looking At Facial Recognition For Easing Photo-Sharing (TechCrunch)

Perhaps taking a leaf out of Facebook’s playbook, Apple is looking at ways to automatically share photographs with the people being snapped, according to a new patent filing (spo... More

How the PGA Uses Analytics, Beacons and Social to Enhance Fan Experience (CIO)

During this year's PGA Championship, golf fans can create data visualizations based on statistics on their favorite players and receive real-time updates via beacons and live feeds... More

Cheap TVs: The Plunge in Pay-TV Stocks Could Have Lasting Effects

Last week's meltdown among media stocks left many Wall Street professionals scratching their heads. Objectively speaking, the earnings news that triggered the sell-off, first from... More

Vogue Ads Skip a Step, Linking Readers to Target (NY Times)

Target, like many other retailers, is looking to streamline the online and mobile buying process for shoppers who like what they see. Plenty of technology companies, including Goog... More

The Xbox One’s New NFL App is a Superfan’s Dream (The Verge)

This time around, however, Microsoft has redesigned the app with a fresh interface and added what it's calling Next Gen Stats, which leverage the data fed from the trackers in ever... More

Why Target is Betting on In-Store Beacon Technology (Digiday)

Target is making a move to infuse its massive retail stores with the perks of online shopping: The company announced it is introducing beacon technology and push notifications to s... More

Optimization Is Shaping all Digital Screens Around Us (Digital Marketing Blog)

It’s amazing to watch the speed with which the digital world is reshaping the physical world. Visitors and customers are looking for a similar level of curation and personalizati... More

Apple and Google Know What You Want Before You Do (WSJ)

The technology giants, whose software runs nearly all of the world’s smartphones, are adding features to deliver information before users ask for it. Their moves suggest that sma... More

Civolution Completes Teletrax Sale, Turns Focus to Watermarking

Automated content recognition tech company Civolution has completed the sale of its TV analytics and TV synced ads business, Teletrax, to 4C, a Chicago-based data science software ... More

Streaming Music Discovery: It’s More Than Just Showing Album Credits (Hypebot)

If musicians and creators want to be found, heard and appreciated for their work the answer lies not in showing listeners album credits they will see briefly, but likely won’t re... More

Frank & Oak Drives App Engagement, Sales with Targeted Push Notifications (MCD)

In March, online men’s apparel retailer Frank & Oak began using a way to segment and personalize the push notifications it delivers inside its mobile application, helping it to d... More

The IoT Standards War (Data Center Knowledge)

For the Internet of Things to reach its full potential, a single communications standard is needed. A range of devices and “things” need to be able to communicate with cloud an... More

Beatport Will Bring Videos, Curated Playlists to Spotify (Billboard)

The partnership teams two ostensible rivals -- a long-established download store which has transitioned into a streaming service and the world's largest on-demand music service -- ... More

Hitting the Fairway: Golf Readies Itself for the Wearable Tech Revolution (GearBurn)

Just as fantasy golf has delivered new ways for fans to experience their favorite sport, wearable technology represents the next frontier for fan (and player) engagement in golf. I... More

Spotify Bites Back at Apple Music with Weekly ‘Mixtape’ Playlist for Each User (The Guardian)

Spotify is launching a feature called Discover Weekly, a new playlist of “new discoveries and deep cuts” for each of its 75 million users, based on their tastes and those of pe... More