Mobile

 

Arm: How User Behaviour and Applications are Shaping Affordable Smartphones

From the 1.2 billion smartphones sold in the past year, 800 million are considered to be “affordable smartphones”. These devices, which cover mid-tier to entry-level smartphone... More

The Mill Paris and London Join Forces for Apple’s Latest iPhone 15 Pro Campaign

Apple unveils the iPhone 15 Pro, in a captivating ad crafted by the The Mill Paris & London teams. ... More

Nielsen: As Podcast Advertising Grows, Brand Lift Data Can Help Brands De-Mystify the ROI of Their Spending

Now emerged from a period of exponential growth and business investment, the podcast industry is in a similar place as the streaming industry: rife with content and focused on long... More

SAP Delivers Mobile For Digital Transformation

SAP has taken major – and partly unexpected – steps toward a well-rounded business offering that includes a fresh and consistent user experience across product lines. Solutions... More

New Ampere Podcast Episode Looks at Film Awards Data, Movie Windowing Strategies

In this episode the team look at the different monetisation strategies used by studios in the film industry. With the Oscars right around the corner, Joe Hall talks through his rec... More

AI Art Generator: Qualcomm Gets Stable Diffusion Running on a Smartphone (ZDNet)

As smartphones become increasingly capable, more workloads are moving on-device and off the cloud. Qualcomm's MWC demo showcases the work of its AI research team. ... More

France: Smartphones Account For 75% of Online Time (Advanced Television)

French Internet users spent two hours and eighteen minutes surfing the internet per day in 2022, and three in four (45 million) are doing it every day. This is 10 per cent more tha... More

Consumers More Likely to Search and Purchase on Mobile When Out of Home (TML)

A new report examined consumers’ search behaviours, including why, where and how people searched and purchased products and services based on location, specific attributes, and p... More

Sony Has a New Walkman – That Might be a Bigger Deal Than You Realise (ZDNet)

Sony is rolling out a fresh addition to its Walkman family, the NW-A306, 44 years after Sony released the original Walkman, the TPS-L2, which changed how we listen to music: since ... More

How Arm Redefined Mobile Gaming In 2022 (Arm Blueprint)

Read how Arm and our ecosystem partners helped to redefine the mobile gaming landscape throughout 2022.... More

Research: Consumers Increase Mobile Video Consumption (Advanced Television)

Parks Associates’ research finds that consumers have maintained recent increases in the amount of time they spend watching video on their mobile phones, while time spent consumin... More

Why the Rise of Mobile Streaming Wasn’t Always Inevitable (SportsPro)

The smartphone has come on a long journey to be the hub for the modern sport fan.... More

Top 6 Considerations When Selecting App Dev Providers in 2022 (Softtek Blog)

Agile methodologies have been with us for about two decades, and over the past years, organisations have innovated how these capabilities are sourced, scaled, evaluated, and manage... More

UK Sports Rights: Pay TV and Premium Channels Grow Their Share of Listed Events (Ampere Insights)

This trend is consistent with the growing competition in the sports rights market which, combined with pressure on the finances of commercial and public broadcasters has meant that... More

What’s Driving the Mobile Gaming Tidal Wave? (Arm Blueprint)

The majority of the game development process can be automated, lowering the cost of developing a mobile version and also providing a consistent and seamless gaming experience acros... More

Digital Ad Spend to Reach $1.05T Globally in 2026, Driven by In-App Ad Growth (B&T)

The report anticipates that desktop advertising spend will increase from $US97 billion ($A134 billion) in 2022 to $US142 billion ($A200 billion) in 2026, despite a diversion of spe... More

Disney+ Passes $2B in Global Consumer Spend on Mobile (Fierce Video)

Disney+ has joined a fairly exclusive group of services that have surpassed $2 billion in lifetime global consumer spend through the App Store and Google Play. A new report finds D... More

20 Years of the iPod: How it Shuffled Music and Tech Into a New Era (The Guardian)

In October 2001, the music industry was riven by piracy and had no idea how to solve it. Enter Steve Jobs, whose new device created a digital music market – and made Apple into a... More

Mobile In-Game Advertising Grows – But Expect Some Changes (Media Post)

The amount of mobile advertising on gaming apps continues to climb - for now. But changes are coming thick and fast in measuring mobile users, in part due to Apple’s decision ear... More

Dolby’s Ashim Mathur: Dolby Atmos on Apple Music Will Transform How Music is Created, Enjoyed (IT)

This may not be the only integration for Dolby as it plans to provide an enhanced music streaming experience to users and meet the increased demand for high-quality audio experienc... More

Sign up for our newsletters
* indicates required
MESA Newsletters