All posts by MESA News

‘Wreck-It Ralph’ Apps Show Power of Small Screens (Variety)

Cinematic storytelling moved beyond the bigscreen long ago. Studios learned that back- and side-stories could be told in one-off books or other media to extend the life of a film o... More

Second Screen Means Shift in Focus for Advertisers, Says Ogylvy & Mather (Digital TV Europe)

Marketers and advertisers need to shift focus radically to accommodate the reality that consumers’ attention is becoming increasingly fragmented and a proliferation of sources of... More

Quartet Vying to Be Killer App for Second-Screen (Variety)

While users certainly have their phones and tablets turned on as they watch TV, there hasn't been a killer second-screen app to gather them all. There are some good contenders, how... More

TMS Launches OnConnect Managed Services (Sacramento Bee)

TMS, the leading provider of entertainment metadata, has just launched OnConnect Managed Services, a new "Data as a Service" platform offering a powerful set of application program... More

Rdio Releases New iOS and Android Apps with Second-Screen Control (GigaOm)

Music subscription service Rdio released updated iOS and Android apps Tuesday that come with a complete UI revamp, making the apps look much more like the service’s website. The ... More

New ScreenBee iPad App Offers New Second Screen Interactivity (World TV PC)

On Tuesday, mPortal, creator of connected experiences among mobile and tablet devices launched another second screen app called ScreenBee. Billed as an interactive second screen co... More

Just Like Social TV, Big Data is Coming to the Movies (Forbes

When Nielsen bought SocialGuide a few weeks ago, it left little doubt that Social TV metrics have become an important tool for networks to assess their shows’ impact. But is the ... More

Making TV Relevant for the Social Generation, Meet Troika (Lost Remote)

If you know anything about teenagers and young adults, you know that they get bored very easily. In the age of millions of apps, TV channels and entertainment outlets, it’s extre... More

Sony Bows 4K Ultra HD Video Player With Movies (HMM)

Sony Electronics Nov. 29 unveiled a Blu-ray Disc video player pre-loaded with movies enabling consumers to watch 4K resolution content on compatible televisions in the home...... More

Now It’s a Race: ComScore Adds Up Web, Mobile and App Eyeballs for the First Time (All Things D)

Big news for Web publishers whose users are increasingly visiting them on their phones: They’re going to start getting credit for those eyeballs, via a new scoring system from co... More

Microsoft’s Trojan Horse: The Xbox in Your Living Room (AdAge)

Windows 8 could allow consumers to use all their screen devices in a consistent way, through the home command center ... More

China To Be World’s Largest Movie Market by 2020, Study Predicts (LA Times)

Media and entertainment companies doing business in China can expect double-digit growth in the world’s most populous nation but must be prepared to overcome a number of regulato... More

Verizon Settlement Pushes TiVo Into the Black (Multichannel News)

TiVo swung to a net profit of $59 million for the quarter ended Oct. 31 thanks to the patent-infringement settlement it reached in the period with Verizon Communications, while the... More

Parks Research Analyst: Consumers More Receptive To Connected TV Advertising (Beet.TV)

As more consumers adopt a digital lifestyle, complete with second-screen apps, tablets and connected TVs, brands are becoming interested in learning about connected TV advertising�... More

Former Yahoo Chief Says Premium Video Is “Crucial” To Media’s Future (Deadline)

Yahoo probably would have focused more on media than on technology if it had chosen Ross Levinsohn to be CEO instead of former Google exec Marissa Mayer...... More

Dick Costolo Says Twitter Is A Reinvention of the Town Square — But With TV (GigaOm)

New forms of media are often disruptive to existing forms, but Twitter CEO Dick Costolo says that his network is complementary to traditional forms like television, because it adds... More

Blu-ray Uptake Improving As Prices Drop (ZDNet)

Make Blu-ray almost as cheap as DVDs and it will sell. $40 Blu-ray players and $1.99 Blu-rays sell like hotcakes. Is the industry ready to accept near-DVD pricing for Blu-ray quali... More

Now TV Launches On Roku Streaming Players (Broadband TV News)

Now TV has been added to the Roku Channel Store and once registered viewers will be able to access content from the Sky Movies library. It is anticipated that Sky Sports will be ad... More

LinkedIn Blows Open Its Ad Platform (Adweek)

Today, LinkedIn will make it official: it’s in the advertising business. The business-centric social network still reaps the majority of its revenue from recruitment-related prod... More