All posts by MESA News

Second-Screen Viewing Among 2013’s Tech Trends (HLN)

Every Tuesday on Making it in America, we explore hot new trends and technology that will blow your mind! To learn about some of these latest and greatest tech trends, we invited t... More

Social TV Guide TweetTV Launches HTML5 Mobile Apps, Now Offers Rewards to Incentivize Activity (The Next Web)

TweetTV, the social media TV Guide, discovery tool, and Twitter-based social media platform, is launching what it calls “super responsive designed” mobile HTML5 applications th... More

Digital Stores Now Leading Source for Album Sales (USA Today)

Music's digital revolution may not be your father's vinyl shop, but it's not only a youth quake anymore. The takeover has spread so widely that in 2012, for the first time in histo... More

Coca-Cola Encourages Second Screen Interaction with Super Bowl Ad (BevNet)

Out with the polar bears, in with the showgirls. On Tuesday, Coca-Cola launched an interactive campaign centered around its Super Bowl ad, which features cowboys, badlanders (a bik... More

Google CEO: Chromebook Will Succeed in Multi-Screen World (The VAR Guy)

Google spent considerable time discussing hardware during an earnings call yesterday. Read between the lines and it looks like Google is making a very strong commitment to Chromebo... More

VOD Sales Heat Up Market (Variety)

Radius-TWC continued its Sundance buying binge on Wednesday, closing its fourth deal of the festival with Jacob Kornbluth's documentary "Inequality for All" and kicking off what's ... More

Multi-Screen Content Licensing “Still a Major Headache” (IPTV News)

While pay-TV operators around the world are getting keener and keener on offering multi-screen video services to their customers, content licensing remains the single biggest hurdl... More

Using Social TV to Drive Advertising Decisions (Bluefin Labs)

175 million Tweets. 2.7 billion “Likes.” When it comes to social media, the data is pouring in – and those numbers are just per day! As the public’s use of social media gro... More

Netflix Added 10 Million Global Streaming Subs in 2012 (World Screen)

In the U.S., Netflix gained more than 2 million members in Q4, ending the year with more than 27 million domestic members. A major kudos on the domestic front is that the company s... More

Vine, Twitter’s Instagram for Video, Launching Soon — At Apple’s App Store (All Things D)

Yep, that was Twitter CEO Dick Costolo using video from Vine, the video-sharing startup he bought last fall, in a tweet he sent out today. And yes, that means Vine is ready to go. ... More

Retailers Embrace Data Tools for Rapid-Fire Price Changes (AdAge)

Don't like the price you're seeing on a coffee maker or a toothbrush? Try waiting five minutes. That lesson is starting to dawn on consumers as retailers embrace technologies that ... More

Paid-Search Ads Dip, Marketers Invest Less (MediaPost)

Paid search, as measured by the number of companies running business-to-business (B2B) ad campaigns, dropped by more than 10% in 2012, according to a study released Wednesday. From... More

Cinram Joins the One-Blue Licensing Program for Blu-ray Disc (MarketWatch)

One-Blue, LLC, today announced that Cinram Group, Inc. has joined the One-Blue Blu-ray Disc(TM) (BD) product licensing program as a licensee. Cinram signed a BD-ROM Movie Disc and/... More

Global TV Platform Viki Widens Its Reach With Amazon Instant Partnership (PaidContent)

Starting this week, Viki is going to get its content in front of even more eyeballs: The company is going to announce a partnership with Amazon Thursday that will add more than 100... More

CEO Hastings: Hulu, Amazon, Redbox No SVOD Substitute to Netflix (HMM)

In a colorful pie chart, Netflix displayed visually that among the top-100 movies and top-100 TV shows streamed by its 33.12 million global subscribers, Hulu Plus, Amazon Prime Ins... More

Watch Videos Directly in Your Twitter Stream (VideoMind)

Today, Ooyala announced a new Twitter Video Card Solution, built in close collaboration with Twitter, that lets Ooyala customers quickly and easily embed videos directly into their... More

File-Sharing Service Mega Is No Megaupload (Wired)

Kim Dotcom’s new Mega file-sharing service surpassed 1 million members one day following its initial Saturday launch from New Zealand, and the number of subscribers has apparentl... More

TV Everywhere Tops Pay-TV In Awareness, Use (Advanced Television)

Findings from research firm GfK among pay-TV households reveal that their awareness and use of free TV Everywhere (TVE) capabilities from television networks is higher than for sim... More

Sundance Filmmakers Can Self-Distribute Films Online After Festival (Mashable)

The Sundance Film Festival, which kicked off last week in Park City, Utah, has long been one of the go-to events for filmmakers hoping to get their projects noticed by some of the ... More