The New TV Metrics: Pick A Number, Any Number

With the major broadcasters gearing up to make their annual Upfront presentations to advertisers in New York next week the challenge of measuring program viewership across all of ... More

CBS Defends TV, and Its Own Power, With Data on Viewers’ Purchases

On the eve of Upfront Week, the annual ritual in which the broadcast nets walk advertisers through their fall schedules, CBS is prepping a sales pitch designed to demonstrate its s... More

NBC ‘SNL’ App Makes Use of Smart Content

Matt Turner, CTO of media and publishing for MarkLogic Corp., looks at what NBC has done with its new “Saturday Night Live” app, and sees a first for the world of both OTT and ... More

S3 Panelists See Progress with Broadcasters, Smart Content

Broadcasters, cable networks and pay-per-view providers who distribute their content primarily through cable and satellite TV services have long operated in the dark when comes to ... More

The Challenges of Making Content ‘Smart’

What are online dating services, the Department of Defense and the finance industry doing better than Hollywood? Data. They’re more organized when it comes to data utilization, ... More

Rovi: TV Search Needs More Intelligence

Daren Gill, VP of products, advanced search and recommendations for Rovi Corp., pulls few punches when talking about the current state of TV content discovery. TV content search a... More

Metadata Experts Converge in Los Angeles

If you need a hint at the importance of metadata for the media and entertainment industry, look no further than UltraViolet. The buy-once, play-anywhere digital content locker ser... More

Metadata Madness Heads East March 31 in NY after Successful LA Event

Following yesterday’s packed Metadata Madness conference in Los Angeles, the discussion about the vital role that metadata plays in the digitization of today’s media & entertai... More

Adobe: Marketers Say Personalization is Key

Regardless of the size of your business, getting personal with your customers is proving more important by the day, according to Adobe’s “2014 Digital Marketing Optimization Su... More

Post-Production Steps Out of the House

As the media and Entertainment industry continues its rapid digital transformation, post-production houses, and those that work tangentially to the post house, are experiencing a b... More

M&E Journal: What is Smart Content? (And why should you care?)

By Guy Finley, Executive Director, MESA From M&E Journal Winter 2014-15 What is Smart Content and why should you care? This was the opening comment I posed to a recent asse... More