Social

A Future for VR TV? (Digital TV Europe)

Ivan Verbesselt, Nagra: Virtual reality television is finally here. Well, it is if we believe the hype. Long predicted to be the future of TV, VR has seen some tremendous growth ov... More

How the Portland Trail Blazers Became NBA (Social Media) Champs (FastCompany)

While the team is active across multiple platforms, it’s seen the most growth over the past year on Instagram. As a small market NBA team, they don’t have the most followers, b... More

Publishers are Treating Instagram Stories Like Episodic TV (Digiday)

If Instagram ever adds its version of Facebook Watch, Bustle will be prepared. The publisher is among the media companies independently producing episodic series for their own Inst... More

Amazon’s Alexa Can Now Record Shows on DirecTV, TiVo (VB)

Amazon today announced updates to Alexa’s Video Skills API, which will soon allow users of TiVo, DirectTV, DISH, and Verizon television services to record their favorite shows us... More

Videofashion Chooses GrayMeta to Unlock the Value of Decades of Fashion Content (SSN)

GrayMeta today announced that they have been chosen by Videofashion, who launched the genre of fashion video in 1976, to help optimize their 22,000-hour library of content. The... More

How Adobe’s New Audio Analytics Tool Will Help Pandora, Spotify, Audible Better Advertise to Gen Z, Millennials (Fortune)

Adobe announced a new tool that allows audio publishers to better understand their audiences at the Adobe Summit in Las Vegas. The move was driven by client needs, with brands like... More

Facebook Plans Crackdown on Ad Targeting by Email Without Consent (TechCrunch)

Facebook is scrambling to add safeguards against abuse of user data as it reels from backlash over the Cambridge Analytica scandal. Now TechCrunch has learned Facebook will launch ... More

Would You Pay Facebook Not to Sell Your Data? (The Wrap)

Would you pay $100 a year to keep Facebook from selling your data? That’s the proposal from a Dartmouth researcher who says Facebook’s current security fixes are “not going t... More

YouTube Plans More Ads Between Videos to ‘Frustrate’ Some Viewers Into Paying (Billboard)

YouTube’s much-discussed upcoming paid subscription service, rumored to be on the way sooner rather than later, will be closely scrutinized following the relative lack of success... More

This SAP-Built Mobile App is Taking the $1.7 Trillion Fashion Industry by Storm (Forbes)

What does innovation look like in the digital age? If you ask Alicia Tillman, CMO for enterprise software company SAP, her answer might surprise you. Not only was SAP an official t... More

How Mobile Phones Are Giving Hollywood a Better Understanding of Its Audiences (Variety)

For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More

Live TV Viewing Strong Among Millennials (MediaPost)

A significant number of consumers who don’t have pay TV packages watch a lot of live TV. In a study that examines live TV viewing, Parks Associates says consumers who have nev... More

Hulu’s Interactive Ad Lets Viewers Buy Movie Tickets With a Remote (Variety)

Subscribers to Hulu sometimes use the streaming-video site to watch movies. Now they can use certain ads on the service to buy movie tickets. You might call it a commercial inte... More

Spotify Relying More on Google’s Cloud Even as the Companies Compete in Music Streaming (CNBC)

Spotify, which is already heavily reliant on Google's public cloud infrastructure, said on Wednesday that it plans to go deeper, eventually moving remaining computing and storage w... More

Twitch Will Punish Its Users for Bad Behavior on Other Platforms (Digital Trends)

Twitch is a great platform for gaming streamers to share their skills and personalities with the world, but the website has also long suffered with a harassment problem. New steps ... More

Dolby Atmos Brings the 2018 Olympics with All the Thrill, None of the Chill (Digital Trends)

The 2018 Olympic Winter Games are about to get underway, and there are more ways than ever before to feel like you’re right there in PyeongChang, including virtual reality. If yo... More

Publishers, Brands are Copying Snapchat’s Story Feature for Their Apps, Mobile Sites (Digiday)

When Snapchat rolled out Stories in 2014, it didn’t take long for Instagram and Facebook to copy the feature. Now publishers and brands are updating their own apps and mobile sit... More

Snapchat Stories Will Soon be Shareable on Twitter, Facebook (CNBC)

Snapchat users will soon be able to share Stories outside the app to Facebook and Twitter in an effort to spark growth on the social media app. Users will be able to share Stori... More

Twitter is Working on a Snapchat-Style Video Sharing Tool (Bloomberg)

Twitter Inc. is working on a new Snapchat-style feature that makes it easier to post videos on the social-media company’s app, according to people familiar with the matter, aimin... More

Apple’s App Store Generated Over $11 Billion in Revenue for the Company Last Year (Forbes)

Apple reported that its App Store generated over $26.5 billion in revenue for developers in 2017, which was up about 30% year over year. This means that the App Store created appro... More