Social

Virtual assistant tools are on the rise in social, with Facebook adding them into Messenger (via ‘M’, Bots and smart tips) and Google integrating them within their new Allo mes... More

With Snapchat’s long-awaited IPO finally over, it’s time to take a look at how the big social media companies stack up and what their prospects are going forward. While there w... More

Back in the desktop days, and carrying over into the mobile era, the dominant format was the feed: Facebook News Feed, Twitter, even Instagram's news feed. But after the success of... More

Snap wants Snapchat Discover to be more like TV — and longtime media partners, as always, will be expected to adapt. Snap plans to prioritize the placement of original shows m... More

Instagram’s new album feature, which lets users share up to 10 photos and videos per post, has got people talking. Nobody more so, perhaps, than the marketing community which is ... More

Facebook’s interest in music rights is inextricably linked to its growing interest in video. Having siphoned ads away from print, online companies have recently targeted TV, whic... More

Snapchat has been promoting its ad products and encouraging marketers to pay to play. But the ad-supported revenue model doesn’t seem to work well for the platform as it is suppo... More

When the makers of TV start to know who their viewers are as well as Google and Facebook know their users, a power that could made possible by the ongoing transition to ‘over the... More

Three years ago, Nick Bell and a few colleagues at Snapchat stared at a wall of post-it notes. On them were the names of dozens of media outlets like People, Daily Mail, Billboard ... More

It looks like Instagram is out to eat Periscope and Snapchat’s lunch. The service is rolling out its Live Stories feature globally today, allowing users across the globe to broad... More

Facebook is taking more cues from Snapchat: The social network is testing Snapchat-like stories in its mobile app in Ireland, and has plans to bring the format to additional countr... More

Twitter’s woes are far from over, but President Donald Trump may have breathed new life into the flailing platform. Trump is a master the art of the headline-grabbing, logic-defy... More

The biggest long-term threat to the iPhone isn't Android, Samsung Electronics Co. or China's bevy of cheap phone makers. Instead, it's a deceptively simple idea: Apps work better i... More

Amazon has just made it easier to repurchase your favorite items from its online store. The company on Thursday added virtual “Dash” buttons to its homepage and mobile app that... More

Worldwide, consumers spent nearly 900 billion hours using apps, in 2016. Since 2015, that represented an increase of more than 150 billion hours, according to a new report from App... More

Vine is dead. Long live Vine Camera. Tuesday is the last day that you can download and thus save your favorite six-second clips and comments from Vine before Twitter guts the app. ... More

We’re returning to the cultural era that predated radio and TV, an era in which entertainment was fragmented and bespoke, and satisfying a niche was a greater economic imperative... More

The global study from IBM released Thursday found 67% of Generation Z shop in bricks-and-mortar stores most of the time, with another 31% shopping in-store sometimes, indicating 98... More

You might know the feeling: you get home, head spinning, take out your smart phone and confront the horrible realization that you've offended half the Twitterverse. Well, a potenti... More

How the world heard about the major events of 2016 (dominated by the presidential election) and discussed them, not to mention how the newsmakers responded to them were all shaped,... More