Social

 

Soccer is the Most Popular Sport on Instagram and It’s Not Even Close (Recode)

Instagrammers love soccer. That might be because soccer players love Instagram. Or because soccer is a global sport. Or because soccer is played year-round. But whatever the rea... More

How Apple Can Make the iPod Mighty Again (Macworld)

For most of us, the iPod is a footnote in history. The original portable music player, its features have long been supplanted by the immense capabilities of the iPhone, and carryin... More

‘Orange is the New Black’ Fans Can be Part of Collaborative Paintings on Actual Walls (Found Remote)

Netflix France launched a promotional Orange is the Nw Black stunt, giving fans the chance to have their portraits featured both on a digital and actual wall As a part of its la... More

Instagram Tests Favorites, a Major Rethinking of Private Sharing (The Verge)

Instagram has begun testing a way to share posts with a more limited group of friends. Called favorites, the feature attempts to improve on earlier social network friend lists, enc... More

The Complexities of Converting Readers into Subscribers (Digiday)

Driving direct connections with readers has become increasingly important. For publishers with subscription models, converting those readers into subscribers — like everything in... More

The iPad Takes A Big Step Toward Being the Computer for Everyone (The Verge)

The iPad has never been a full-fledged computer. At its launch back in 2010, it was mocked for having a large screen without a typical large-screen operating system like macOS or W... More

Apple Piles on the Features, and Users Say, ‘Enough!’ (NYT)

As Apple prepares to show off new features for the iPhone and other devices at its developer conference on Monday, the company is grappling with an uncomfortable issue: Many of its... More

How 20th Century Fox Marketed ‘Alien: Covenant’ with Personalized and Branded Content (The Drum)

If you’ve been online or watched a TV in the last few months, chances are you’ve seen an ad for the Ridley Scott-directed sci-fi movie Alien: Covenant. Twentieth Century Fox ho... More

Snap Unveils New Camera Ads Trying to Stay Ahead of Facebook (Bloomberg)

On May 15, Snapchat began rolling out a slate of promotional Lenses that superimpose corporate logos, as well as silly tacos, on buildings, horizon lines, and other elements of a ... More

Why Facebook’s First Social VR App is so Simple (MIT Technology Review)

Facebook was founded on the premise that humans have an irresistible urge to connect with each other, and 13 years later 1.3 billion people use it every day to share status updates... More

Smartphone Owners Use At Least Nine Different Apps Every Day (ARC)

Apps are a daily habit that we show no signs of wanting to break. A recent study by mobile analytics company App Annie said that apps essentially run our lives. According to App An... More

Premier League Clubs to Put a Price on Social Media Videos for Sponsors (The Drum)

The modern-day newsfeed is as stuffed with posts from wannabe stars and celebrity spats as it is with videos from training grounds and changing rooms. Yet many of those creating th... More

Study: Teens, College Students Favor Snapchat While Gen Z Spends Up to 11 Hours Per Day on Social (The Drum)

It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media cha... More

We Need More Alternatives to Facebook (MIT Technology Review)

Because noncommercial alternatives would be free of the imperative to capture as much information about your interests as possible, they’d be likelier to experiment with new ways... More

MTV Launches ‘My Super Sweet 16’ Casting Call on Musical.ly (THR)

MTV is reviving mid-2000s hit My Super Sweet 16 with the help of a modern day social network. The cable net has partnered with Musical.ly, an app for creating and sharing short, lo... More

Stories are the New News Feed (TechCrunch)

If the camera is the new keyboard, then the future of social media will look more like a slideshow than a Word document. So while Snapchat invented Stories, we’ll have to get use... More

Would Twitter’s Proposed Premium Offering Effectively Lead to ‘Two Twitters’? (Forbes)

Twitter confirmed that it is exploring what amounts to a premium user tier through a subscription fee-based version of its Tweetdeck application which would provide power users wit... More

MGM is Developing Original Shows for Snapchat Discover (The Wrap)

MGM is teaming up with Snapchat parent Snap Inc. to develop “Shows” — or as the disappearing messaging-turned-camera company calls them, “TV-like mobile video content” �... More

The Surprising Way Selfies are Driving Phone Design (Backchannel)

When Apple introduced the iPhone 5s in 2013, its built-in Touch ID launched the race to invent creative, personalized passcodes. Sure, the old-fashioned password model had worked f... More

How Instagram Changed – Before it Had to (Fast Company)

Embracing change when everything’s clicking may be one of the hardest challenges in business. But Instagram has now reimagined itself on multiple fronts. It’s built out Instagr... More

Sign up for our newsletters
* indicates required
MESA Newsletters