Social

 

You Can Now Listen to Live Audio Content on Facebook (Adweek)

Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only ... More

Virtual Reality Needs to Be Social to Succeed (Backchannel)

If 2016 was the year VR arrived, 2017 is the year developers will start thinking seriously about making VR social. VR is all about immersion — that sense that you’re actual... More

Snapchat, Facebook or Instagram: Who is Winning the Social Media Shopping Race? (BoF)

While it’s too early to tell how well Instagram’s new shopping functions are working, it’s also clear that the platform is committed to harnessing the potential of its catalo... More

Snapchat Plays Hard to Get With Celebrities and Influencers (New York Times)

Instead of giving celebrities special treatment, Snapchat limits their perks and treats them like typical users. Instead of courting influencers, who are regular people with large ... More

Instagram is Gig-Goers’ Favorite Social App (IQ)

Instagram is American concertgoers’ social network of choice, with 83% of those active on social media at shows making use of the photo-sharing app – more than any other platfo... More

Slack Now Has Built-In Video Calling (Engadget)

Slack's quest to become a do-it-all chat app continues. The company is trotting out video calling support in the Mac, Windows and Chrome versions of its client, making it easy to s... More

Sony Partners with YouTubers to Launch PlayStation Giphy Channel (The Drum)

Sony is attempting to strengthen its presence on social with the launch of an official PlayStation Giphy account that will be populated by a selection of YouTubers. The move will h... More

Instagram Brings Live Video Broadcasts to All U.S. Users (TechCrunch)

Instagram announced its Live video broadcasting features in November, which allow users to show your followers what you’re up to in real-time, and also let users browse for Live ... More

Google Confirms Testing Movie, TV Show Ratings with Like, Dislike Buttons (Search Engine Land)

Google has confirmed that they are currently experimenting with a method of allowing their searchers to rate movies or TV shows directly in the search results interface. When a mov... More

Slack, Google Team Up Formally to Integrate Key Products (Fortune)

Slack and Google are now officially working together to connect Slack’s popular corporate messaging product more closely with Google Drive cloud storage services, with more produ... More

How the Music World Flocked to Instagram in 2016 (Fast Company)

Many social media networks have tried and failed to become the go-to platform for musicians to engage with their fans. Remember Twitter #Music or Facebook Mentions? Are any musicia... More

Amazon Captured 31% of Online Spending Over Cyber Weekend (CNBC)

Target, Wal-Mart and Kohl's each set some sort of online record over the five-day shopping extravaganza that ended with Cyber Monday, but blockbuster digital growth for many bricks... More

The Dirty Secret of App-Install Ads Nobody’s Talking About (AdAge)

App-install ads are a major success story in marketing these days. Facebook claims it will be responsible for 4 billion app downloads by 2017, representing up to 20% of its ad reve... More

IBM’s Unlikely Silo Buster: An Intranet Radio Station (Fast Company)

IBM Radio is a live-streamed intranet community station cofounded by [Miroslav] Azis and a few other company designers in Austin. Over the last year, the station has blossomed, and... More

Instagram Adds Live Video Broadcasts (THR)

Instagram is jumping on the live video trend. The Facebook-owned photo and video sharing app announced Monday morning that users will soon be able to share live videos from within ... More

Quartz Created a Slack to Help Readers Around the World Follow the Election (Nieman Lab)

On Election Day, Quartz created a Slack team to help its readers — particularly those outside the U.S. — gather and talk about the results. Within 24 hours of Quartz posting it... More

Election’s Big Winner Was Twitter (USA Today)

There was a big turnout on Election Day — on Twitter. Whether they cast their vote for Donald Trump, who champions Twitter as a "modern-day form of communication", or Hillary Cli... More

Facebook Launches Flash, Another Snapchat Clone, for Emerging Markets (Recode)

Facebook is launching another Snapchat clone, a standalone ephemeral picture and video messaging app — complete with face-distorting masks — that looks almost identical to Snap... More

Why Twitter Might Sell Vine Instead of Shutting It Down (Fortune)

Several weeks ago, Twitter announced that it was closing down Vine, its short-video sharing app. The news was widely mourned by fans of the service, but it appears that those eulog... More

Why Some Big Brands are Starting to Produce Their Own Podcasts (Adweek)

As marketers struggle to find creative ways to inure fickle consumers to their ads, companies like General Electric and HBO are busy producing their own podcasts, hoping to capture... More

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