Social

How Data Informs Better Audience Targeting (Adobe Blog)

Data is a vital component of audience targeting. By utilizing unique data sets, clients can place an ad where their target audience is most likely to see it, lowering the amount of... More

Livestreaming Your Broke Self for Rent Money (NY Times)

Jovan Hill now makes upward of $4,000 a month, he said, through a mix of social media platforms. In addition to his call-outs on Periscope, he entices followers to pay $1 a month t... More

Connect the Content and Data Dots for a Superior Customer Experience (Adobe Blog)

“As a marketer,” says Haresh Kumar, head of strategy and product marketing at Adobe Experience Manager, “you have seven seconds at your disposal before a customer’s attenti... More

Making Social Media Additive – Not Addictive (Forbes)

People spend 1 billion hours a day on YouTube. That’s enough person-hours to build 142 Empire State Buildings every single day. The amount of time and energy consumed by entertai... More

Is Augmented Reality the Future of Social Media? (Forbes)

Augmented reality is already impacting social media – and its done so for years now. In fact, it seems like AR is taking over the most popular social networks in the world – Fa... More

Turning eSports Into Cultural Happenings: The Next Step In a Nascent Sport’s Evolution (Forbes)

Until just a few years ago, eSports tournaments tended to happen in isolation, handicapped by limited online bandwidth and few distribution options. Pioneers in the space began rec... More

What’s Next for Podcasting? (TechCrunch)

The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcast... More

Tencent to Check All Gamers’ IDs by 2019 in Unprecedented Move (Bloomberg)

Tencent will expand its age-verification system to encompass its entire games line-up, an unprecedented undertaking in response to growing criticism it encourages addiction among y... More

Why the Intersection of Music and eSports Is Bigger Business Than Ever (Forbes)

Why are music and esports merging and gaining more momentum now than ever before? It’s a two-way exchange: on one hand, esports leagues and game developers are blooming into full... More

Are Facebook Groups the Future of Social Media – or a Dead End? (Forbes)

The Facebook Group is nothing new. Spaces for like-minded people to congregate and discuss specific subjects — from hobbies to pets and celebrities — date in one form or anothe... More

Mobile Commerce: One Size Doesn’t Fit All (Twice)

No doubt consumers are letting their fingers do the walking when it comes to filling their shopping baskets. But is buying by phone or tablet the retail panacea that some would sug... More

YouTube Scam Lures Eager ‘Doctor Who’ Fans to Reveal Personal Data (Security Intelligence)

“Doctor Who” may be one of the most popular science fiction series of all time, but anyone interested in streaming the new season should check for factual accuracy before creat... More

Almost Half of OTT Apps are Abandoned After a Month (TV Technology)

Almost half of OTT apps are abandoned within a month of download according to a new report. The report also found that OTT applications experience 67 per cent churn within the firs... More

SAP, Now United Join Forces to Uniquely Engage, Empower Fans Around the World (MESA)

When music and TV producer Simon Fuller launched his latest global pop music group – Now United – his vision was to create a group that was accessible to fans, while also using... More

Apple Music Now Does a Much Better Job of Showing Artists’ Albums (The Verge)

Apple has fixed one of the biggest problems with Apple Music: the unhelpful way that a given artists’ releases were listed and displayed on the service. Previously, singles and c... More

Shoppers Mobilized Behind Retail Apps (Twice)

Consumers are getting with the program when it comes to retailers’ mobile apps. According to a new study, more than two-thirds of shoppers (67 percent) have downloaded a retail a... More

Adobe: How to Dominate the Subscription Economy (Forbes)

Adobe CMO Ann Lewnes' mandate at Adobe was to transform marketing and use it to drive the business forward. Initially, she worked directly with the marketing organization’s lone ... More

How ‘Grand Theft Auto’ is Changing the Way the World Experiences Music (RS)

In the five years since launch, GTA V and GTA Online gamers have listened to more than an estimated 75 billion minutes of music from the game’s 18 radio stations, according to Ro... More

Streaming Could Change the Video Game Business Forever (Fortune)

In the beginning, there were video game stores. There were bricks, and there was mortar, and hours before the stroke of midnight of a highly anticipated release, there were snaking... More

Biggest Challenge for Hulu, Netflix, HBO? Getting Millennials to Pay (Forbes)

One of the reasons Disney is paying $71.3 billion for the Fox properties is to gain a controlling interest in Hulu, the third-largest streaming service. A recent survey from media ... More