Social

How Social Intelligence Can Lead to a Better Marketing Strategy (SMT)

Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More

Facebook Has Become the Storefront for Direct-to-Consumer Brands (AdAge)

The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.... More

Spotify, Apple Music and Rivals are Secretly Fixing Your Mainstream Taste in Songs (CNET)

The meteoric popularity of streaming has lifted fortunes across the recording industry. But streaming also has been quietly shoring up the indie sector that exists outside the big ... More

Nobody Talks About TV Anymore, There’s Too Much of It (Media Post)

Years ago, roughly in the final decade of the late, great 20th century and a few years into the 21st, a journalist on the TV beat could fall back on two basic categories of criteri... More

Marketers Must Deliver Quality Targeted Content Amid Social Media Decline (TechWire Asia)

Overall time spent on social media networks is falling, especially as Facebook, the largest of these networks, is seeing user engagement time flatline. eMarketer Principal Analyst ... More

Streaming Forever Changed the Music Business – Are Video Games Next? (NBC News)

Soon gamers will be able to play whatever they want, whenever they want and wherever they want, as long as they have a good internet connection.... More

Salesforce’s Cristina Jones on the Importance of Inclusive Marketing (AdAge)

Cristina Jones, SVP of customer and trailblazer marketing at Salesforce, joins Deloitte Digital CMO Alicia Hatch to chat with Ad Age President and Publisher Josh Golden about the s... More

Live Nation to Debut AR Live Stream at Music Midtown Festival (Variety)

Come September, Live Nation is set to begin streaming live events in augmented reality. The entertainment giant will debut live AR broadcasting at the Music Midtown festival in Atl... More

Netflix Takes Baby Steps Into Video Gaming (Fortune)

Netflix made its presence known at gaming conference E3 this year. The company, known for its streaming video service, is getting its toes wet with video games. It’s just one of ... More

Music is Supposed to Unify Us – Is the Streaming Revolution Fragmenting Us Instead? (Los Angeles Times)

Today Pandora, Spotify, Apple Music, and other digital services give us instant access to virtually any song. But that has also invited fragmentation that affects the recording ind... More

Four Steps to Develop Engaging Customer Experience Strategies (Salesforce Blog)

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its... More

Study: 88% of Consumers Show ‘Appnostic’ Mobile Behavior (Mobile Marketer)

The portability of mobile devices has opened an always-on media channel to reach consumers, especially as more people sign up for unlimited data plans. Wireless carriers and phone ... More

Big Data, AI are Surging the Growth of the Gig Economy (IE)

Moonlighting', 'side hustle' and 'solopreneurship' – all of these terms have become highly familiar both for businesses and the younger representatives of the global workforce. T... More

Imagine a Facebook Without Facebook: How AI Will Soon Disrupt Social Media (Forbes)

Pondering a future in which A.I. works side by side with blockchain to disrupt the current (sometimes oppressive) economic top-down model and move it toward a more bottom-up, egali... More

How Chinese Video App TikTok Conquered the World, Making Teens, and Child Safety, Trend (SCMP)

With more than a billion downloads, the short-form video app owned by start-up ByteDance has captured the imagination of users across the globe.... More

Instagram Bringing Shoppable Influencer Posts to Your Feed (Variety)

Get ready for Instagram influencers to peddle more stuff to you: Facebook is set to announce at its f8 developer conference in San Jose, Calif. Tuesday that Instagram is rolling ou... More

Tinder Wants In on Your Music Festival Meet-Cute (NY Times)

Tinder announced a new feature called Festival Mode, which will allow users to identify fellow festivalgoers before they descend on Governors Ball, Bonnaroo and Firefly, among othe... More

Mobile-First is More Than a Buzzword (Tech HQ)

Here in 2019, there is no excuse for any business not to have a mobile optimized website that delivers the same experience across laptops, smartphones, and tablets. However, do not... More

The Future of Shopping is Already Happening in China (Bloomberg)

Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers.... More

Legal Gambling From Your Phone Could be a $150B Industry, but Making it Happen Will be Tough (CNBC)

Any state can legalize sports betting after a landmark Supreme Court ruling last year. So far, New Jersey is the only state where FanDuel and DraftKings are up and running, althoug... More