Social

The New Generational Divide: Screen Size (Bloomberg)

Younger people today are very comfortable with a small screen and older people are not. Both younger and older people can be found staring at their phones for texts or email or dir... More

IBC 2019: Avid MediaCentral Publisher Empowers Media Companies to Monetize Content on Social Media (SSN)

Avid unveiled the new MediaCentral l Publisher powered by Wildmoka, enabling media companies to create content, add graphics and branding, and publish news and sports videos quickl... More

At New York Fashion Week, This Hi-Tech Experience Steals the Show (Forbes)

As SAP expands its growing presence in the fashion industry, its technology will be hitting the runway for the third time in September, showcasing tech-enabled designs and a newly ... More

The UFC Has Surpassed the NFL on Instagram, and There are Two Big Reasons (Forbes)

We all know how popular the NFL is in the United States, but recently, the UFC surged past them in the area of Instagram followers. As of the publishing of this article, the UFC ha... More

Podcasts Grow Into Effective Advertising Medium as Consumption Rises (CMO)

More people are tuning into podcasts and are heavily engaged with this audio content, according to new data released today from Adobe Analytics. The report, which surveyed 1,008 U.... More

Should We Limit Social Media Posting to Experts? (Forbes)

One of the most consequential decisions of modern social media when it comes to the spread of digital falsehoods and foreign influence was the idea that anyone anywhere could publi... More

Cloud Gaming is Big Tech’s New Street Fight (Fortune)

Streaming video games promises to be an all-out brawl among companies with the internet infrastructure to back it up. At stake? Billions of dollars and the future of a fast-growing... More

The Future of Content Moderation Emphasizes Words Not Ideas (Forbes)

As society contemplates the future of online content moderation, much of the emphasis to date has focused on censoring ideas rather than moderating how those ideas are expressed.... More

The Importance of Context and Intent In Content Moderation (Forbes)

One of the greatest complexities of modern social media content moderation that stymies attempts to automate it is that context and intent matters.... More

How AR Could Be a Boon to B2B Sales (Tech HQ)

The door is wide open for AR, immersive, and 3D interactive solutions to be utilized within the sales process. With AR, B2B sales teams can superimpose digitally-simulated products... More

Instagram’s Design Gave Rise to the Influencer Economy – It May Also Be Its Downfall (Fast Company)

When everyone is an influencer, no one is an influencer. And Instagram’s design isn’t helping matters. Influencers are publishing more than ever. They published 15 times more e... More

How YouTube Stars are Using Instagram’s IGTV as a Testbed (Digiday)

Instagram’s long-form video platform IGTV has yet to emerge as a legitimate rival to YouTube. However YouTube stars have found a role for IGTV that may help to set it apart from ... More

Predictive Analytics: How to Turbocharge Your Digital Marketing Strategy (ReadWrite)

As a savvy marketer in the digital age, you always need to stay up-to-date on the latest advancements in the world of technology, business intelligence, and analytics. You need to ... More

As Instagram Tests Its ‘Like’ Ban, Influencers Will Have to Shift Tactics to Make Money (CNBC)

Instagram’s test of hiding “likes” on posts just expanded to more markets around the globe. For influencers, or individuals who work with brands to promote services or produc... More

How Social Intelligence Can Lead to a Better Marketing Strategy (SMT)

Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More

Facebook Has Become the Storefront for Direct-to-Consumer Brands (AdAge)

The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.... More

Spotify, Apple Music and Rivals are Secretly Fixing Your Mainstream Taste in Songs (CNET)

The meteoric popularity of streaming has lifted fortunes across the recording industry. But streaming also has been quietly shoring up the indie sector that exists outside the big ... More

Nobody Talks About TV Anymore, There’s Too Much of It (Media Post)

Years ago, roughly in the final decade of the late, great 20th century and a few years into the 21st, a journalist on the TV beat could fall back on two basic categories of criteri... More

Marketers Must Deliver Quality Targeted Content Amid Social Media Decline (TechWire Asia)

Overall time spent on social media networks is falling, especially as Facebook, the largest of these networks, is seeing user engagement time flatline. eMarketer Principal Analyst ... More

Streaming Forever Changed the Music Business – Are Video Games Next? (NBC News)

Soon gamers will be able to play whatever they want, whenever they want and wherever they want, as long as they have a good internet connection.... More