Social

Why The Rock’s Social Media Muscle Made Him Hollywood’s Highest-Paid Actor (Forbes)

In addition to hefty $20 million up-front paychecks and cuts of back-end studio profit he'll insist on a separate seven-figure social media fee with every movie in which he appears... More

Smart In-Store Wi-Fi Keeps People Shopping (Cisco Blog)

Whether visiting a mom n’ pop shop on Main Street or a luxury store on Fifth Avenue—customers will come in asking for relevant, personalized experiences. Customers expect retai... More

Apple’s iOS App Store is About to Turn 10 Years Old (Developer-Tech)

Apple is preparing to celebrate the 10-year birthday of the iOS App Store, over which it's seen phenomenal growth and success for developers. The App Store was introduced on July 1... More

Netflix to Remove Online User Reviews (Billboard)

Netflix is getting rid of the user reviews feature of its website. The streamer began notifying users this week that, as of July 30, they will no longer be able to write reviews f... More

Instagram TV is Pulling Us Ever Closer to a Future Full of Tall Videos (Popular Science)

There was a time not long ago when the idea of shooting video vertically seemed totally crazy. For decades, we have collectively watched screens that are wider than they are tall, ... More

Facebook Watch Aims to Reinvent TV with New Interactive Shows (Variety)

Facebook Watch will launch a slate of new shows boasting interactive features like polls and quizzes to make good on the social platform’s intent to foster a greater sense of com... More

E-commerce is in Need of a Deeper Strategy with Social (The Drum)

The rise of shoppable ads – which have been popularised by Youtube and Facebook – has been swift. By removing the amount of clicks needed for customers to purchase a product, s... More

Mobile Apps are Musts for Most Brands, as Long as Users Like Them (NY Times)

The brand app is no longer just a gimmick to assuage smartphone-addicted millennials. It’s considered a crucial part of a company’s financial strategy. Shoppers in the United S... More

Study: Four in 10 Have Deleted a Social Media Account in the Past Year Due to Privacy Worries (CNBC)

Privacy concerns and the circulation of fake news are contributing to people's distrust of content on social platforms, said the study by public relations consultancy Edelman, with... More

World Cup’s Soccer Highlights Will Put Social Media’s Copyright Tools to the Test (Recode)

The 2018 World Cup has started, which means you’ll soon see a lot more soccer on Twitter or Facebook or anywhere else you hang out online. And because the World Cup is a massive ... More

All-Screen Strategy for ‘Younger’ Keeps Fans Engaged in the Off-Season (V)

Social media is key to Younger’s success. Clips, memes, and games with the cast are released every few days via Younger’s social handles and the actor’s accounts. They’re p... More

Mobile is Leading the Digital Transformation (Dealerscope)

When you hear ‘digital transformation’ what comes to mind? Maybe it’s things going from paper to digital. Maybe it’s automated cars. What about robots? The possibilities ar... More

eSports Plan for Boost From Legal Gambling (THR)

The Supreme Court’s May 14 decision to strike down a federal law banning sports betting in most states is not only opening the door for wagering on big-league sports like the NFL... More

5G to Shape the Future of Mobile (CMO)

Imagine it’s 2022, and you’re doing your weekly food shopping at the local supermarket. To save time, you hold up your phone, which highlights all the areas in the store where ... More

Study: Over 66 Percent of All Digital Transactions Now Take Place on Mobile (GeoMarketing)

Over 66 percent of all digital transactions in North America now take place on mobile, according to new research — indicating that brands who are not prepared for customers to co... More

How Blockchain Will Disrupt the Future of Social Media Influencers (Adweek)

Are you ready to find out how blockchain, the emerging digital currency, is set to rock the world of social media influencers? Before we go any further, consider this: Influence... More

A Future for VR TV? (Digital TV Europe)

Ivan Verbesselt, Nagra: Virtual reality television is finally here. Well, it is if we believe the hype. Long predicted to be the future of TV, VR has seen some tremendous growth ov... More

How the Portland Trail Blazers Became NBA (Social Media) Champs (FastCompany)

While the team is active across multiple platforms, it’s seen the most growth over the past year on Instagram. As a small market NBA team, they don’t have the most followers, b... More

Publishers are Treating Instagram Stories Like Episodic TV (Digiday)

If Instagram ever adds its version of Facebook Watch, Bustle will be prepared. The publisher is among the media companies independently producing episodic series for their own Inst... More

Amazon’s Alexa Can Now Record Shows on DirecTV, TiVo (VB)

Amazon today announced updates to Alexa’s Video Skills API, which will soon allow users of TiVo, DirectTV, DISH, and Verizon television services to record their favorite shows us... More