Social

Top 8 Mobile Market, Technology Trends (Western Digital Blog)

The mobile market has seen an incredible trajectory. There are over 3 billion smartphone users across the globe, and although concerns of saturation, we’re short before the next ... More

Twitter’s New Prototype App ‘twttr’ Launches Today (TechCrunch)

Twitter’s new prototype application is rolling out to the first group of testers starting today, the company announced this afternoon by way of a tweet. The app, which Twitter is... More

Have Smartphones Really Destroyed a Generation? We Don’t Know (Vox)

Teens in the United States are coming of age at a time when digital technology is truly ubiquitous, where smartphones are all of our “constant companions.” These youth are also... More

Twitter Plans to Test Moderated Conversations (Variety)

Twitter is getting ready to test a new feature that will allow users to moderate the replies to their tweets, the company confirmed Thursday afternoon. The new feature would allow ... More

AI: Your New Personal Shopper (Digitalist)

With artificial intelligence recommendations driving 75% of Netflix selections and 35% of Amazon purchases, businesses must start looking to market to their newest customer – AI.... More

6 Digital Transformation Tactics to Improve Mobile Conversion in 2019 (Adobe Blog)

1. Get serious about your data readiness posture. Sprinters will tell you that the most important part of the race is their start off the blocks. And the most important part of the... More

How Brand Experiences and Social Media Intersect (Adweek)

Thanks to the combined rise of tech and our desire for human interactions, we’re choosing experiences that enable us to simultaneously exist in our real and virtual worlds more t... More

MTV Launches SVOD Consumer App (Broadband TV News)

Viacom International Media Networks is launching MTV’s first ever direct-to-consumer SVOD mobile streaming app. MTV Play will initially only be available in the UK and marks a gl... More

Mobile Gaming Jumps 5% (Twice)

The number of mobile gamers has grown 5 percent since last year, according to a new study. Tablet gamers, meanwhile, play only a few times a week, which NPD said is consistent with... More

How Data Informs Better Audience Targeting (Adobe Blog)

Data is a vital component of audience targeting. By utilizing unique data sets, clients can place an ad where their target audience is most likely to see it, lowering the amount of... More

Livestreaming Your Broke Self for Rent Money (NY Times)

Jovan Hill now makes upward of $4,000 a month, he said, through a mix of social media platforms. In addition to his call-outs on Periscope, he entices followers to pay $1 a month t... More

Connect the Content and Data Dots for a Superior Customer Experience (Adobe Blog)

“As a marketer,” says Haresh Kumar, head of strategy and product marketing at Adobe Experience Manager, “you have seven seconds at your disposal before a customer’s attenti... More

Making Social Media Additive – Not Addictive (Forbes)

People spend 1 billion hours a day on YouTube. That’s enough person-hours to build 142 Empire State Buildings every single day. The amount of time and energy consumed by entertai... More

Is Augmented Reality the Future of Social Media? (Forbes)

Augmented reality is already impacting social media – and its done so for years now. In fact, it seems like AR is taking over the most popular social networks in the world – Fa... More

Turning eSports Into Cultural Happenings: The Next Step In a Nascent Sport’s Evolution (Forbes)

Until just a few years ago, eSports tournaments tended to happen in isolation, handicapped by limited online bandwidth and few distribution options. Pioneers in the space began rec... More

What’s Next for Podcasting? (TechCrunch)

The podcast market will discover the answer to a foundational question about its future in the next few years. Will it continue along the path of music streaming, where all podcast... More

Tencent to Check All Gamers’ IDs by 2019 in Unprecedented Move (Bloomberg)

Tencent will expand its age-verification system to encompass its entire games line-up, an unprecedented undertaking in response to growing criticism it encourages addiction among y... More

Why the Intersection of Music and eSports Is Bigger Business Than Ever (Forbes)

Why are music and esports merging and gaining more momentum now than ever before? It’s a two-way exchange: on one hand, esports leagues and game developers are blooming into full... More

Are Facebook Groups the Future of Social Media – or a Dead End? (Forbes)

The Facebook Group is nothing new. Spaces for like-minded people to congregate and discuss specific subjects — from hobbies to pets and celebrities — date in one form or anothe... More

Mobile Commerce: One Size Doesn’t Fit All (Twice)

No doubt consumers are letting their fingers do the walking when it comes to filling their shopping baskets. But is buying by phone or tablet the retail panacea that some would sug... More