OTT/Streaming

Why Branding Will be One of the Streaming Wars’ Most Crucial Battles (Fast Company)

Not only do competing platforms have to secure the best content but they also have to ensure viewers attribute that content to their platform and not any other.... More

The Golden Age of TV is Over (Slate)

The streaming wars have brought the era to an end.... More

In Streaming Wars, Disney Reaches Beyond Kids, Families (Reuters)

Disney’s marketing force is reaching beyond its traditional family audience to send a message that its $7-a-month subscription service Disney+ offers something for all ages.... More

Disney’s ESPN is Caught in Strategic Limbo as the Company Moves Slowly Toward Streaming (CNBC)

The future of Disney is streaming, and the past is linear cable television. But the present is a weird mix of the two. Disney’s high-profile asset ESPN is awkwardly caught in the... More

Disney+ Dazzles, But Hulu is Its Secret Weapon (Bloomberg)

The entertainment giant recognizes that many consumers want more than a single app dedicated to superheroes and G-rated content.... More

SiriusXM Starts Publishing Daily Videos From Dozens of Shows (Variety)

SiriusXM is doubling down on video: The satellite radio service officially announced a new initiative called SiriusXM Video Wednesday, with plans to publish daily videos from dozen... More

Disney’s Massive Streaming Gamble May Change the TV Industry Forever (LA Times)

Television may never be the same. After two years of planning, the Walt Disney Co. has finally launched Disney+, the much anticipated streaming service that marks one of the Burban... More

Time to Get Serious About Universal Ad-ID Adoption (Media Post)

Do advertiser and agency creatives need enhanced cross-platform tracking to inform decisions and enhance current and future campaign performance? Does the industry need to deliver ... More

Disney+ Set for 2020 Asian Expansion (DTE)

Disney+ is to launch in India and Southeast Asia in the second half of 2020 via the Disney-owned Hotstar, according to reports. Titles will be made available via Star India’s pop... More

Peak TV Driving Library Values Sky High (THR)

The proliferation of outlets is propelling double-digit growth in licensing deals for catalog titles on streaming, premium and cable — and it may just be getting started. ... More

How Oscar Winner Brian Grazer Decides Which Streaming Services are Best for His Films, Shows (CNBC)

Academy Award-winning producer Brian Grazer told CNBC on Thursday that he wouldn’t just take his upcoming projects to whichever streaming service pays the best price. Instead, th... More

AT&T, Disney, Comcast Have Very Different Plans for the Streaming Wars (CNBC)

It might seem like media companies are finally embracing the future as nearly every major programmer is launching a streaming service. But examining the streaming products of AT&T... More

Apple Music Student Subscribers Will Get Apple TV+ for Free (RS)

Apple quietly rolls out its first bundled entertainment offering, giving TV+ to subscribers on its discounted student Music plan at no additional cost.... More

Tech Platforms Like Facebook and Twitter Cool Interest in Broadcasting Live Sports (Digiday)

Contrary to the hype two years ago, the sports industry is still waiting for the great rights grab from the tech platforms. The likes of Facebook and Twitter have cooled their inte... More

NFL Nets 109% Annual Global Mobile Viewership Growth (SportsPro)

The number of people who watch National Football League content on a mobile device has more than doubled in the past year, according to new research. Data from the report indicates... More

The Streaming Wars are Just Beginning (Reuters)

Apple Inc’s Apple TV+ and Walt Disney Co’s Disney+ will launch competitors to streaming video pioneer Netflix Inc in November. Several others already have hit the market or wil... More

Can Apple Break Into the Streaming Wars? (OZY)

With its launch on Friday, Apple is looking to take on Amazon, Netflix and upcoming entrants such as Disney+ and HBO Max with a slate of expensive and star-studded new series.... More

‘Hey Google, Play SiriusXM’: Google Assistant Adds Radio Giant to Smart Speakers (Billboard)

SiriusXM is coming to Google Assistant-enabled devices including Google Nest smart speakers and displays over the next week, the companies announced. The update gives Google Assist... More

NFL Turns to Music Streaming Platforms In Effort to Expand Fan Outreach (Forbes)

The most pressing issue among teams and leagues in professional sports is creating a fan experience that keeps people coming back while engaging with fans in new and innovative way... More

Streaming Wars Drive Content Spending Boom (TVB Europe)

Global content spend has increased by 65 per cent over the last 10 years, Ampere Analysis has found. As the streaming wars heat up, TV, film and sports content spend has grown from... More