Smart Screen News Headlines

 

AT&T Adds More Second-Screen Features to U-verse (Home Media Magazine)

AT&T has expanded the features and video offerings included with its TV Everywhere U-verse application for Apple devices. Subscribers can now access more content from HBO, Cine... More

‘White Collar’ Cranks Up the Heat with Interactive Social TV Game (Mashable)

When White Collar returns to the airwaves later tonight, fans will be invited to go along for the ride in a new interactive social TV game. The game and experience, dubbed Neal’s... More

MLB All Star Game Goes Twitter Crazy, Beats Record in 1st Inning (Lost Remote)

Major League Baseball told Lost Remote last month that the All Star Game would be the “most social event in baseball history,” and the league certainly lived up to its promise.... More

Usefulness of Social TV Apps Called into Question (B&T)

The proliferation of social TV applications has called into question their value to advertisers and viewers. Network Ten is the latest to announce a new app, in a tie-in with Zeebo... More

Ten Strikes Social TV Deal with Zeebox (Business Spectator)

Ten Network Holdings Ltd has struck a joint venture agreement with UK company zeebox, which will see the creation of zeebox Australia, a social TV platform. The platform will focus... More

CNN Partners with Facebook for Social Election Experience (Lost Remote)

A big social TV partnership was announced today. CNN is teaming up with Facebook to create a social, second screen experience for its “America’s Choice 2012″ political covera... More

The Avengers Initiative Second Screen App Goes Live on iTunes in Time for Comic-Con (Engadget)

As promised, Marvel and Disney have delivered The Avengers Initiative: A Marvel Second Screen App for iPhone and iPad ahead of Marvel's The Avengers Blu-ray release September 25th.... More

Prometheus Blu-ray Extras Leak Reveals Second Screen App and 15 Minutes of Deleted Scenes (Engadget

While Ridley Scott's Prometheus is still in theaters, it's been available for preorder on Blu-ray 3D since before the flick debuted, and now Amazon France has exposed the full list... More

Microsoft Launches ‘Polymorphic Ads’ to Reach Multiple Screens (Lost Remote)

The second screen advertising space is heating up. SecondScreen networks is growing their footprint as the go-to for multi-device, in-synch social advertising, but competitors are ... More

Social Media to Bring Olympics TV Audiences to Record Heights (Technology Spectator)

Social media is anticipated to help bolster the global audience for the London Olympics to around 4 billion, according the London 2012 chairman, Sebastian Coe. According to The Aus... More

Social TV Apps are Changing How We Watch Television (Social Media Today)

Viacom released a study a few months ago on social television usage that I’ve been meaning to write about, because I think it represents a critical behavioral change in TV viewin... More

NBC News Launches ‘Dateline Chatline’ to Make Broadcast More Social (Lost Remote)

When Dateline first launched on NBC News back in 1992, it was unclear whether this TV news magazine would fail after so many other NBC attempts had tanked. Now in its 20th season, ... More

Advertisers, Broadcasters Seeing Potential of Connected TVs (Radio & Television Business Report

They’re beginning to notice the potential of smart and/or connected TVs to access Internet content and bring it to the big screen, according to a white paper, “Smart TV and Mul... More

SecondScreen Networks Expands into Europe with Webrangers (Lost Remote)

SecondScreen Networks, the popular advertising platform to reach multiple screens in sync, has announced their first partnership in Europe. The NYC-based company will now offer sol... More

Social TV Keeps Viewers Engaged When Minds Might Wander, Study Says (AdAge)

Media companies and marketers are watching the development of social TV closely. But when viewers constantly use their computers or mobile devices during their favorite shows, won'... More

BET Awards Surpasses the Academy Awards in Social Activity (Lost Remote)

BET’s major tentpole, the BET Awards took place last night, and it took over the social web. Last year’s awards saw some major integrations, and the network promised to ramp th... More

How Marketers Can Reach And Capitalize On “Second Screen” Audiences (Marketing Land)

In less than a decade, mobile computing has emerged onto the technology landscape as a force to be reckoned with. According to Gartner, smartphone shipments reached 472 million uni... More

5 Apps Making Sports on TV More Social (Lost Remote)

Social sports are in the air. The NBA playoffs just ended with a big social bang. The MLB is about to kick off the most social All Star Game ever. NBC is preparing for a social TV ... More

An Inside Look at Showtime’s Social TV Strategy (Lost Remote)

On Sunday night the final season of Weeds premiered, a centerpiece of premium cable that helped define Showtime’s footprint across TV. Season two of Episodes — the hilarious Ma... More

Shazam Puts Social in Olympics TV (Brand-e.biz)

Shazam has inked a deal with NBCUniversal to provide social TV features to viewers of the 2012 London Olympics. NBC, NBC Sports Network, MSNBC, Bravo and CNBC audiences will be abl... More

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