Measurement

In the Digital Evolution of Entertainment, Data Gets a Starring Role (Dataconomy)

This vast array of data is a break from the days when studio heads had to rely largely on intuition to make decisions. However, there is an element of serendipity about entertainme... More

100 Million Hours: Hulu Shares Just How Much Hulu You Watched in 2018 (Fast Company)

So, just how much time did you spend binge-watching shows on Hulu this year? The streaming company is happy to tell you—and either confirm or debunk your fears about just how muc... More

TiVo’s Lutz: Cross-Screen Planning, Measurement, Attribution an Iterative Process (Beet.TV)

To TiVo’s Lisa Lutz, it’s not that people aren’t asking the right questions about creating audience segments and targeting them across platforms and devices. “It’s just t... More

Future of Spectator Sports: In the Age of the Photo-Finish, Data is Key (Verdict)

Spectators, organisers and referees rely on data to make sporting experience the best it can be, and with technology advancing, the future of spectator sports looks bright. The int... More

Adobe Analytics Can Now Automatically Surface Insights for You (VentureBeat)

Big data is big business. About 53 percent of companies in 2017 said they’ve adopted some form of data analytics, and the industry’s forecast to hit $103 billion by 2027 (up fr... More

Video Analytics: What Is It, and How Can It Deliver Value? (DXC Technology)

Today, advances in technology allow us to capture digital videos through cameras as well as many camera-enabled devices, and petabytes of data are being gathered by these means eve... More

Metallica Shapes its Live Shows Around What Fans are Listening to on Spotify (Quartz)

Metallica never plays the same show twice. The heavy-metal rock band, whose debut album was released 35 years ago this week, caters its live performances to its fans. It looks at w... More

Tracking OTT: Why More Data Creates the Need for More Accurate Measurement (Forbes)

The beauty of ad-supported digitally delivered television is that, unlike traditional cable, both networks and advertisers have access to a wide range of data about their viewers. ... More

Four Data Analytics Pitfalls and How to Avoid Them (Dataconomy)

Data science has gone through a rapid evolution, fueled by powerful open source software and more affordable and faster data storage solutions. Universities have adapted to the inc... More

Study: Four in 10 Have Deleted a Social Media Account in the Past Year Due to Privacy Worries (CNBC)

Privacy concerns and the circulation of fake news are contributing to people's distrust of content on social platforms, said the study by public relations consultancy Edelman, with... More

TiVo’s Horstman: Set-Top Box Data ‘Must Move at the Speed Of Digital’ (Beet.TV)

When TiVo and Rovi merged in the fall of 2016, one priority was to pool all of the set-top box viewing data from TiVo’s own hardware and combine it with data from cable and satel... More

Harry and Meghan’s Royal Wedding Gets Millions in the U.S. Out of Bed Early (Rapid TV News)

The numbers well surpassed the 22.8 million viewers that watched the last royal wedding, between Prince William and Kate Middleton in 2011. Watching it live took some commitment... More

NAGRA Embraces Comprehensive Approach for Battling Piracy (SVG)

Nagra has moved to bring together what were previously two separate efforts: the historic business of protecting content distributed in cinemas and protecting content being deliver... More

Nielsen, Gracenote Launch Next-Gen Viewership Analytics Platform (SSN)

Nielsen announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Sma... More

North Americans World’s Biggest TV Addicts, Watching Four Hours a Day (AFP)

The average person around the world spent nearly three hours a day in front their television last year, according to a report released Monday. Eurodata TV Worldwide said that telev... More

Ooyala Finds More People Than Ever Click ‘Play’ for Mobile Video, Reaching 60% of All Views Globally (SSN)

Mobile video plays topped 60% globally for the first time in the fourth quarter of 2017 -- garnering a 60.3% share of all video starts – per Ooyala’s newly released Q4 2017 Glo... More

How Mobile Phones Are Giving Hollywood a Better Understanding of Its Audiences (Variety)

For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More

Content Personalization Will Keep Audiences Glued to Their Screens – And Advertisers Happier (MediaPost)

Video content consumption has undergone a profound transformation in recent years. The rise of connected devices and video streaming services like Netflix and Hulu combined with li... More

Adobe Keeps Sensei Busy with New Content Assignments (MarTech Today)

Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (A... More

Mediamorph Locks in Cinedigm Deal (MCN)

Mediamorph, a provider of cloud-based rights management systems for programmers and video distributors, has inked a deal with Cinedigm, which will use Mediamorph’s platform to tr... More