Measurement

Four Data Analytics Pitfalls and How to Avoid Them (Dataconomy)

Data science has gone through a rapid evolution, fueled by powerful open source software and more affordable and faster data storage solutions. Universities have adapted to the inc... More

Study: Four in 10 Have Deleted a Social Media Account in the Past Year Due to Privacy Worries (CNBC)

Privacy concerns and the circulation of fake news are contributing to people's distrust of content on social platforms, said the study by public relations consultancy Edelman, with... More

TiVo’s Horstman: Set-Top Box Data ‘Must Move at the Speed Of Digital’ (Beet.TV)

When TiVo and Rovi merged in the fall of 2016, one priority was to pool all of the set-top box viewing data from TiVo’s own hardware and combine it with data from cable and satel... More

Harry and Meghan’s Royal Wedding Gets Millions in the U.S. Out of Bed Early (Rapid TV News)

The numbers well surpassed the 22.8 million viewers that watched the last royal wedding, between Prince William and Kate Middleton in 2011. Watching it live took some commitment... More

NAGRA Embraces Comprehensive Approach for Battling Piracy (SVG)

Nagra has moved to bring together what were previously two separate efforts: the historic business of protecting content distributed in cinemas and protecting content being deliver... More

Nielsen, Gracenote Launch Next-Gen Viewership Analytics Platform (SSN)

Nielsen announced the availability of Nielsen Grabix, its next-generation analytics platform that combines the power of minute-by-minute Nielsen ratings and Gracenote Real-Time Sma... More

North Americans World’s Biggest TV Addicts, Watching Four Hours a Day (AFP)

The average person around the world spent nearly three hours a day in front their television last year, according to a report released Monday. Eurodata TV Worldwide said that telev... More

Ooyala Finds More People Than Ever Click ‘Play’ for Mobile Video, Reaching 60% of All Views Globally (SSN)

Mobile video plays topped 60% globally for the first time in the fourth quarter of 2017 -- garnering a 60.3% share of all video starts – per Ooyala’s newly released Q4 2017 Glo... More

How Mobile Phones Are Giving Hollywood a Better Understanding of Its Audiences (Variety)

For years, studios have operated with only a vague understanding of who’s buying tickets to their films even as their leadership has publicly claimed to have an indelible connect... More

Content Personalization Will Keep Audiences Glued to Their Screens – And Advertisers Happier (MediaPost)

Video content consumption has undergone a profound transformation in recent years. The rise of connected devices and video streaming services like Netflix and Hulu combined with li... More

Adobe Keeps Sensei Busy with New Content Assignments (MarTech Today)

Adobe is adding more responsibilities to Sensei’s job description, announcing today a variety of new content-oriented integrations and enhancements in Adobe Experience Manager (A... More

Mediamorph Locks in Cinedigm Deal (MCN)

Mediamorph, a provider of cloud-based rights management systems for programmers and video distributors, has inked a deal with Cinedigm, which will use Mediamorph’s platform to tr... More

Scaeva Releases New Content Protection Technology (SSN)

Scaeva Technologies has released its first software product, the ScaevaSAFE. With its mission to protect the art of the music, film and TV industries from piracy, the ScaevaSAFE is... More

TiVo Survey: Pace of Cord-Cutting Churn Slows (B&C)

Pay-TV subscribers seem to be a bit less volatile and may be a bit slower in switching providers or cutting the cord, based on a new survey by TiVo. When asked 82.8% of respondents... More

5 Reasons Brands Need to Make Structured Data A Priority in 2018 (GeoMarketing)

As brands begin their planning for next year, there are two important considerations they’ll need to make time for as they navigate between traditional search methods and emergin... More

As Data Becomes the New Currency, Here’s How to Tap Into its Value (DXC Technology Blog)

Companies thriving in the digital age don’t see data as mere “digital exhaust” belching out from transactional systems. Instead, they view data as a prized enterprise asset t... More

7 Sure-Fire Ways to Fail at Data Analytics (CIO)

Data analytics has emerged as one of the most important business and technology differentiators for organizations, giving them the power to draw keen insights about virtually any a... More

NBCUniversal Calls for Media Summit to Fix Industry’s Advertising, Measurement Woes (Variety)

Linda Yaccarino isn’t shy when it comes to talking tough about problems in the media industry or pushing for the highest ad prices she can get for her company, NBCUniversal. In r... More

SAS, MCN Announce Data Partnership (MediaWeek)

Multi Channel Network (MCN) has announced a new data partnership with SAS, the leader in analytics and the world’s largest privately held software company. MCN and SAS are develo... More

Broadcasters’ ‘Secret Sauce’ for Big Data (TV Technology)

The improvements that have come via software advances could help resolve issues on the regulatory side and create new opportunities for increased revenue. “There remains a requir... More