Interactive

 

The Simple Reason Why Apple Won’t Release a VR System Anytime Soon (Quartz)

Given the amount of money Apple is spending on research and development these days, it’s almost certainly working on something big. There are reports and rumors that Apple has st... More

The Slack Generation: How Workplace Messaging Could Replace Other Missives (The Economist)

Slack is one of the fastest­ rising start-ups around, with $US540 million in funding and a valuation of around $US3.8 billion. "I guess the lesson should be, pursue your dream and... More

Virtual Reality is Here to Stay — for TV, Not Just Gaming (Rapid TV News)

The consumer virtual reality (VR) market opportunity beyond gaming is beginning to ramp up, according to an Interactive Broadband Consulting Group (IBB) survey, which says that 54%... More

Will eSports be a Game Changer for Sports Broadcasting Models? (The Drum)

The stadium erupts. Strobe lights dance. Tens of thousands of fans are on their feet, cheering on their favorite team as the nail-biting action unfolds in front of them. Sounds lik... More

Google Announces New Android-Based VR Platform Called Daydream (Variety)

Google is taking is VR efforts to the next level: The company announced a new Android-based VR platform dubbed Daydream at its Google I/O developer conference in Mountain View, Cal... More

85 Percent of Facebook Video is Watched Without Sound (Digiday)

Facebook might be hosting upwards of 8 billion views per day on its platform, but a wide majority of that viewership is happening in silence. As much as 85 percent of video views h... More

How Adobe Is Connecting Virtual Reality With the World of Product Placement (Adweek)

Adobe is debuting Virtual Cinema, a feature that will allow Primetime clients to develop experiences for users to enter a virtual environment. According to Adobe, users will be abl... More

Are Content Discovery Platforms Replacing Generic Search? (MarketingLand)

Remember when we used to get excited about Google’s instant results reading our minds? How about just the thought of typing in a few letters and retrieving what seemed like an en... More

Artificial Intelligence and the Potential of Next-Generation Dating Apps (HPE Matter)

The latest mobile dating apps—the most popular being Tinder, Happn, Grindr and Bumble—hint at how technology could change courtship in the years to come. Instead of earlier mod... More

Twitter Adds ‘Go Live’ Button To App (IBT)

Twitter is ramping up its push into live video. A “Go Live” button, which provides a one-tap navigation to Twitter’s Periscope app, is now available to some Android users in ... More

Audio-only VR: Is It Ready for Prime Time? (CNET)

Virtual-reality surround sound -- also known as 3D audio, binaural, 5.1 or whatever you want to call it -- never caught on for music. Surround sound that goes hand-in-hand with vid... More

Euro 2016 to Drive Second-Screening Frenzy (Mobile Marketing)

Second screening in the UK will reach its zenith during this summer’s European Football Championship, according to new research commissioned by programmatic ad tech firm, RadiumO... More

Slack Wants to Help You Sign in to All Your Other Office Apps (recode)

Slack, the fast-growing office productivity and communications app, today made a case to be the only thing you sign in to during your work day. Hot on the heels of its latest fundr... More

Disney Infinity Shuttered as Disney Exits Game Publishing Biz (Engadget)

If you've been wondering about the lack of major updates on Disney Infinity, or why Apple said it won't update Infinity 3.0 on the Apple TV, now we all know why. Disney has formerl... More

Cannes Film Festival Puts on Its Virtual Reality Headset (Variety)

As virtual reality evolves beyond the realms of gaming and advertising and becomes an alternative medium for filmmakers and storytellers, Cannes has taken note. The festival this y... More

Periscope to Upgrade Broadcast Search, Add Drone Support (B&C)

Broadcasts on Periscope will now be searchable via title and topic, with the company adding tags for travel, food, music and more. The company will also add a “First Scope” fea... More

Podcasts Surge, but Producers Fear Apple Isn’t Listening (NY Times)

These days, many amateur podcasters are going professional. Major media organizations, searching for answers and bright spots in a fast-changing and confusing digital world, are re... More

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets (Adweek)

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,... More

Whom to Follow? Twitter’s Connect Makes Better Suggestions (WSJ)

Twitter Inc. revamped its mobile apps to provide better answers to a long-standing, often frustrating user question: Whom should I follow? A new Connect tab began rolling out this ... More

NBC Sports to Leverage Periscope’s GoPro Integration for Kentucky Derby Coverage (The Drum)

The Kentucky Derby is fast approaching, and viewers, attendees, and NBC Sports know that this is no ordinary horse race: it’s an all-out spectacle. Derby Day is a fashion show, f... More

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