Interactive

While most people don’t have virtual reality headsets, those who do seem quite happy with them. From VR headsets that work with any smartphone to those that connect to PCs, devic... More

You may be tempted to compare Clips, Apple’s new mobile video app, to Snapchat and Instagram. When it appears in the App Store next month, the slick new app will feature filters,... More

Virtual assistant tools are on the rise in social, with Facebook adding them into Messenger (via ‘M’, Bots and smart tips) and Google integrating them within their new Allo mes... More

If you've peeked at the App Store on iOS in the last week you may have noticed Apple spotlighting "Newly discovered indies" and promoting "Indie greats" for 99 cents. This support ... More

Owen Hurley, VP of Creative for Animation and Games, Technicolor: Several trends are coming together. Immersive experiences like virtual reality are, of course, big. 2017 started o... More

With Snapchat’s long-awaited IPO finally over, it’s time to take a look at how the big social media companies stack up and what their prospects are going forward. While there w... More

Way back when high definition television was new, the selling point was the stunningly great picture. Now, with 4K sets, that’s the same pitch. But in between, there seems to ... More

Several new iPad models have been spotted being tested in Cupertino and nearby locations, according to mobile marketing firm Fiksu — potentially confirming earlier rumors of a pl... More

This year at SXSW, Sony opened up what it calls the “Wow Factory” in a converted warehouse on Trinity Street in Austin, where members of its Future Lab program have set up some... More

Within the next few years, nearly every television sold will include ‘smart’ features, which in essence means that they’ll be capable of running these same apps. Already tele... More

Back in the desktop days, and carrying over into the mobile era, the dominant format was the feed: Facebook News Feed, Twitter, even Instagram's news feed. But after the success of... More

Snap wants Snapchat Discover to be more like TV — and longtime media partners, as always, will be expected to adapt. Snap plans to prioritize the placement of original shows m... More

Netflix subscribers may soon have the opportunity to decide for themselves how stories unfold on their favorite shows as work begins on a new interactive storytelling technology. T... More

If you enjoy capturing high dynamic range (HDR) images with your phone, Adobe just added a new feature to Lightroom mobile that might come in handy. Starting today on both Android ... More

Facebook is working on a feature that would spotlight original shows and other exclusive long-form content on its mobile and TV apps. The feature, described as a “spotlight mo... More

Instagram’s new album feature, which lets users share up to 10 photos and videos per post, has got people talking. Nobody more so, perhaps, than the marketing community which is ... More

For its recent film “Fifty Shades Darker,” Universal Pictures created a feature on Snapchat that enabled users to put digital masquerade masks on their selfies — a reference ... More

Twitter is going into eSports with guns blazing: The social network says it will live-stream 1,500 hours of competitive-gaming events this year under deals with ESL and DreamHack. ... More

Google has ambitions plans to broaden its virtual reality operations this year, as the company pushes deeper into both hardware and headsets. It’s only been a few months since Go... More

Dolby and LG Electronics today announced that the LG G6 smartphone will be the first mobile phone to support Dolby Vision high dynamic range (HDR) technology. Additionally, Netflix... More