Interactive

In the Digital Evolution of Entertainment, Data Gets a Starring Role (Dataconomy)

This vast array of data is a break from the days when studio heads had to rely largely on intuition to make decisions. However, there is an element of serendipity about entertainme... More

Apple Plans New LCD iPhone This Year (WSJ)

Apple is planning to release three new iPhone models again this fall, including a successor to the struggling XR, the lower priced 2018 device with a liquid-crystal display that ha... More

TiVo Launching Live TV/DVR Apps for Apple TV, Roku, Fire TV (FierceVideo)

TiVo has plans to extend the reach of its retail DVR devices by launching apps for Apple TV, Roku and Amazon Fire TV that can access live and recorded content from TiVo devices. Th... More

Salesforce’s Chris O’Hara Wants Marketers to Capitalize on the Data Revolution (Adweek)

If you want to learn about data, Chris O’Hara is the right person to ask. O’Hara, who leads global product marketing for Salesforce Marketing Cloud’s suite of data and audien... More

CES 2019: NAGRA Announces Novatek to Support NAGRA Connect, TVkey Cloud (SSN)

NAGRA, along with Novatek today announced that Novatek's next generation TV chipsets will natively support both NAGRA Connect and TVkey Cloud. In a first phase Novatek will use a T... More

How Data Informs Better Audience Targeting (Adobe Blog)

Data is a vital component of audience targeting. By utilizing unique data sets, clients can place an ad where their target audience is most likely to see it, lowering the amount of... More

ESPN Unveils Expanded MegaCast for National Championship Game (Sports Pro)

ESPN has announced the newest additions for its MegaCast of the College Football Playoff National Championship game between Alabama and Clemson. Subscribers will be offered 17 diff... More

Is Interactive Television Watching the Way of the Future? (Forbes)

We all recall the “Choose Your Own Adventure Books” when we were younger. Well now, you can do that with your television shows.... More

CES 2019: Your TV Wants to Control Your Home (Twice)

Get ready for TVs to start pulling their weight around the house this year. Next week at CES 2019 we should expect to see a growing number of manufacturers introducing smart-home c... More

This is the Year of the App ‘Experience’ (Forbes)

It’s the New Year and software is still changing, every day and every week. We are braced for a technology industry onslaught of updates, enhancements and augmentations with chun... More

2018 Proved Game Streaming Can Still Get Bigger – and Messier (Wired)

From a critical remove, then, streaming is a strangely liminal space, one not yet secure in its place in the media landscape. It's a land of opportunity and nonsense, a media forma... More

Apple’s App Store Sets Holiday, New Year’s Day Sales Records (Billboard)

Apple's App Store had a particularly merry holiday season, setting new sales records to cap an already record-breaking year. The tech giant announced on Thursday (Jan. 3) user spen... More

6 Steps for Getting Your Data in Shape in 90 Days (Adobe Blog)

Before you can leverage your data to deliver experiences you need to ensure its “fit” — usable and ready for action. If it isn’t, no amount of customer information, interac... More

CES 2019: Luxoft to Showcase Autonomous, Connected and Shared Mobility Concepts (SSN)

To prepare for a world where every mobility need will be available through an app, and vehicles are automated and emission free, Luxoft Holding, Inc (NYSE: LXFT) today announces it... More

Adobe CEO: Company Continues to ‘Accelerate’ Cloud, AI Innovation (SSN)

Adobe continued to step up innovation across its Creative Cloud, Document Cloud and Experience Cloud offerings, as well as its Adobe Sensei artificial intelligence (AI) and machine... More

How Sony’s ‘Spider-Man: Into the SpiderVerse’ Uses AR to Put a New Spin on a Beloved Superhero (CNBC)

Sony and its collaborators used augmented reality (AR) technology to make the experience and market the movie.... More

How Voice Search is Changing Shopping (Forbes)

The continued rise of companies such as Amazon, Etsy and other e-commerce websites shows that consumers' appetite for online shopping is not going away. People love to view their o... More

3 Big Mobile Data Predictions for 2019 Worth Watching (SDC)

2. Analytics Will Capture Tremendous Value. People spend over 5 hours a day on their mobile devices, and apps account for 92 percent of that usage. There are plenty of fantastic an... More

The Future of Television? Binge-Watching is Only the Beginning (WSJ)

Streaming video on demand has changed the audience experience more in a few years than cable television did over a few decades, and industry executives are unanimous in the belief ... More

How Can the Pay-TV Industry Maximize the Value of Data and AI? (ECN)

Information – not just content – is king. While many industries have harnessed this new currency, the pay-TV industry, and cable operators in particular, have been comparativel... More