Interactive

Mobile Commerce: One Size Doesn’t Fit All (Twice)

No doubt consumers are letting their fingers do the walking when it comes to filling their shopping baskets. But is buying by phone or tablet the retail panacea that some would sug... More

How Adobe Plans to Fulfill Marketing Cloud Promises Using Its Latest Magento Integrations (Adweek)

Brands are expected to spend up to $43 billion on mar tech this year and as competition between vendors in the space heats up, Adobe has unveiled its latest wares after its $1.7 bi... More

Walmart’s Vudu is Using Original Shows, Shopper Data to Stand Out in a Crowded Ad-Supported Video Market (Digiday)

The free, ad-supported streaming video market has gotten crowded, with Roku joining the likes of Pluto TV, XUMO and Tubi and Amazon reportedly waiting in the wings. But Vudu has an... More

Netflix App Revenue Soared 90% in Q2 (Variety)

Netflix has dramatically upped its revenue haul through smartphones. For the third quarter in a row, the streamer had the No. 1 grossing non-game mobile app worldwide in Q3 2018, g... More

YouTube Scam Lures Eager ‘Doctor Who’ Fans to Reveal Personal Data (Security Intelligence)

“Doctor Who” may be one of the most popular science fiction series of all time, but anyone interested in streaming the new season should check for factual accuracy before creat... More

Future of Spectator Sports: In the Age of the Photo-Finish, Data is Key (Verdict)

Spectators, organisers and referees rely on data to make sporting experience the best it can be, and with technology advancing, the future of spectator sports looks bright. The int... More

National Theater in London Offers Glasses with Live Subtitles (NY Times)

If you have hearing difficulties, the idea of spending hours watching a play may not be that attractive given the risk of key dialogue slipping from your grasp. The National Theate... More

Spotify Launches New Program for Podcasters (Variety)

Spotify is beta testing a new program to get more podcasts onto its service. Spotify for Podcasters gives any podcaster the ability to syndicate their show via the music service. S... More

Virtual Sales is on the Rise – Research Tells Us Why (Salesforce Blog)

Virtual sales is on the rise — and no, we're not talking about robots taking sales jobs. In fact, with the rise of artificial intelligence (AI) there's never been a better time f... More

Facebook Premieres Launches Globally as Part of Live Video Push (CNET)

The social media giant wants to bring you even more video. Facebook on Tuesday rolled out Premieres globally, and expanded its interactive video polls and Top Fans features. The so... More

Labeling Content: Q&A with EIDR’s Will Kreth (MediaPost)

Kreth: "Today we see labeling happening in a variety of ways, often with proprietary methods that are designed for specific purposes. Moving towards a single standard identifier, w... More

Almost Half of OTT Apps are Abandoned After a Month (TV Technology)

Almost half of OTT apps are abandoned within a month of download according to a new report. The report also found that OTT applications experience 67 per cent churn within the firs... More

Automated Distribution Servicing for ‘TV Everywhere’ (Prime Focus Technologies Blog)

With multi-platform content explosion on the rise, distribution operations across the Media & Entertainment industry are getting more complex than ever. Each OTT and VoD platform h... More

Enterprises are Embracing Analytics, But Struggle When It Comes to a Data-Driven Culture (MicroStrategy Blog)

Enterprise organizations are relying more and more on analytics to compete, get ahead, and stay ahead. Those disrupting industries are not only embracing analytics, but deftly crea... More

Google Maps’ New Commute Tab Includes Real-Time Visualization of Your Bus or Train (VentureBeat)

Google is giving Google Maps a handful of updates today to help commuters get to work with minimal aggravation. One of the issues time-pressured travelers face is not knowing where... More

Facebook Sounds Alarm as Security Bug Impacts 50M Accounts (Forbes)

Three days ago, Facebook engineers discovered a problem. Today we're learning just how serious that problem was. According to an official announcement, a security flaw that affecte... More

10 Mobile App Development Trends to Watch Out in 2018 (Fourth Source)

Apps have reshaped everything from our daily life routine to means of communicating. We don’t call cabs; we use Uber. Text messaging is old school, WhatsApp is our priority. Mome... More

Salesforce Brings Mobile SDK to iOS for iPhone, iPad Enterprise Apps (VentureBeat)

Apple and enterprise app powerhouse Salesforce today announced a new partnership that will boost the number and quality of mobile business applications across iPhones and iPads. Un... More

Peering Into the Visual Landscape of Half a Billion News Images with Google’s Cloud Inference API (Forbes)

What new insights could we learn about how we “see” the world around us by using Google’s Cloud Vision API deep learning image recognition platform to catalog half a billion ... More

Amazon Unveils New Devices to Power Smart Home with Your Voice (Bloomberg)

Amazon unveiled its vision for smart homes powered by the Alexa voice assistant, with a dizzying array of new gadgets and features for almost every room in the house -- from a micr... More