Interactive

How Social Intelligence Can Lead to a Better Marketing Strategy (SMT)

Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More

The Design-Led Future of Work According to Infosys (Verdict)

In June, multinational technology consultancy Infosys opened its Brilliant Basics experience design and innovation studio in London’s creative hub Shoreditch. Company president R... More

The Art of Sales Transformation With Data Science (TechWire Asia)

Today's buying environment is propelling businesses to adapt to digital tools such as data analytics to tackle ever-increasing sales targets. Data analytics can help executives cap... More

Hulu Adds ‘Yada Yada Yada’ Button to Shuffle ‘Seinfeld’ Episodes (THR)

Hulu is offering a new way to watch old episodes of Seinfeld. Viewers using the Hulu app on Apple TV set-top boxes are able to watch randomized episodes of the sitcom using the "Ya... More

Facebook Has Become the Storefront for Direct-to-Consumer Brands (AdAge)

The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.... More

Why Your Organization Needs a Voice Technology Strategy (DXC Technology Blog)

Much like mobile devices a decade ago, voice technology is rapidly infiltrating the enterprise through employees looking for more ways to be efficient and productive.... More

Get Past These 4 Roadblocks to Deliver Intelligent, Individualized CX (Avanade Insights)

While technology is no longer a barrier to individualised experiences, companies are still failing to achieve these more ambitious tailored digital interactions. In fact, according... More

Internet Ad Spend to Exceed 50% of All Global Expenditure by 2021 (The Drum)

Internet advertising is set to cross the 50% milestone as a proportion of global ad spend for the first time this year, despite a slight slowdown in overall adspend growth from 4.7... More

Rite Aid Taps Adobe Experience Cloud to Drive Connected Retail Experience (Adobe Blog)

Consumers are embracing new ways of shopping, and the lines between online and offline retail continue to blur. The surge in “click-and-collect” for instance, which grew 73 per... More

Western Digital Optimistic About Playing a Major Role in India’s Data Transformation (NDTV)

India has become an important market from the data storage solutions perspective as the country is not only the world's second largest smartphone market after China but it is also ... More

The New Service Wars are Here to Empty Your Wallet (Gizmodo)

Tech and non-tech companies alike have started changing up their business models so that instead of simply selling you a device and calling it a day, companies would rather sell yo... More

Inside Apple’s Team That Greenlights iPhone Apps for the App Store (CNBC)

The app review process has grown in importance as Apple increasingly emphasizes its App Store services as a source of revenue and iPhone security as a key selling point. In additio... More

The Rise of Conversational Commerce (Verdict)

The retail landscape is in a state of metamorphosis. Rising customer expectations and rapid technological innovations are propelling retailers into a new world, where traditional f... More

Nobody Talks About TV Anymore, There’s Too Much of It (Media Post)

Years ago, roughly in the final decade of the late, great 20th century and a few years into the 21st, a journalist on the TV beat could fall back on two basic categories of criteri... More

Disney’s Data Honcho Discusses Its Unique Approach to Audiences, the Disney ID, Integrating Fox (AdExchanger)

At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven ... More

The Fall and Rise of VR: The Struggle to Make Virtual Reality Get Real (Fortune)

Virtual reality has been the next new thing for five years and counting. Clunky headsets, a dearth of content, and lack of consumer interest have caused VR to stall. Can this much-... More

Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising (Adobe Blog)

For 25 years, the digital advertising industry has been evolving and transforming through lots of trial, lots of error, and remarkable creativity and innovation. Together, those fo... More

Netflix Testing Pop-Out Player for Multitasking (FierceVideo)

Netflix is testing a pop-out player so subscribers can watch content on the service while continuing to use other applications. The feature lets users pop out a screen that floats ... More

Inside the Apple Team That Decides Which Apps Get on iPhones (Bloomberg)

The former head of App Store reviews discusses why apps get rejected, competition between Apple and developers, and planning for WWDC.... More

Salesforce’s Cristina Jones on the Importance of Inclusive Marketing (AdAge)

Cristina Jones, SVP of customer and trailblazer marketing at Salesforce, joins Deloitte Digital CMO Alicia Hatch to chat with Ad Age President and Publisher Josh Golden about the s... More