Interactive

Will Blockchain Reinvent the Television? (TechHQ)

Blockchain TV isn’t exactly a blockchain server in your TV set, but indirectly it actually is. The proposition is that broadcast media firms should be implementing blockchain ove... More

Adobe to Launch Photoshop for iPad in Strategy Shift (Bloomberg)

Adobe, the maker of popular digital design programs for creatives, is planning to launch the full version of its Photoshop app for Apple's iPad as part of a new strategy to make it... More

Why The Rock’s Social Media Muscle Made Him Hollywood’s Highest-Paid Actor (Forbes)

In addition to hefty $20 million up-front paychecks and cuts of back-end studio profit he'll insist on a separate seven-figure social media fee with every movie in which he appears... More

The Current Reality of Augmented Reality (AdAge)

Augmented reality is on the cusp of being one of the technological advances that are all but guaranteed to change our day-to-day behavior. Imagine living in a world filled with "mo... More

How Savvy TV Content Owners are Leaning in to Connected TV (B&C)

The tide of traditional television is turning, as consumers and marketers embrace its digital counterpart in connected television. Forrester suggests we’re reaching an inflection... More

How Advertisers Can Combat Information Overload with More Data (MediaPost)

In a world where managing big data effectively is overwhelming, advertisers need to utilize newer technologies to make sense of the growing mountain of information. But sometimes t... More

5 Priorities for Your Pay-TV Digital Transformation Strategy (NAGRA Blog)

Digital transformation is more than just the latest buzzword du jour. It is the mantra that is driving all industries forward, including those in the M&E space. Ignore it, and you... More

How Retailers are Reinventing Target Marketing with AI, Machine Learning (SAP Blog)

“We wanted to show how companies can use SAP Customer Experience to engage with their customers throughout the buying journey,” said Hansen Lieu from SAP Customer Experience. ... More

Blockchain Could Help Users Take Control of Their Digital Data (Disruptive.Asia)

Blockchain, a technology that has seen success in cryptocurrency and beyond through its security, efficiency and non-centralized control, has been seen as a way of democratizing da... More

Smart In-Store Wi-Fi Keeps People Shopping (Cisco Blog)

Whether visiting a mom n’ pop shop on Main Street or a luxury store on Fifth Avenue—customers will come in asking for relevant, personalized experiences. Customers expect retai... More

Apple’s iOS App Store is About to Turn 10 Years Old (Developer-Tech)

Apple is preparing to celebrate the 10-year birthday of the iOS App Store, over which it's seen phenomenal growth and success for developers. The App Store was introduced on July 1... More

Apple’s Shortcuts Will Flip the Switch on Siri’s Potential (TechCrunch)

At WWDC, Apple pitched Shortcuts as a way to ”take advantage of the power of apps” and ”expose quick actions to Siri.” But since this new feature won’t let Siri interpret... More

Creators are Making Longer Videos to Cater to the YouTube Algorithm (Digiday)

YouTube has frustrated digital video creators for not always displaying their videos to the people who subscribe to their channels and for sometimes pulling ads from their videos t... More

Netflix to Remove Online User Reviews (Billboard)

Netflix is getting rid of the user reviews feature of its website. The streamer began notifying users this week that, as of July 30, they will no longer be able to write reviews f... More

Vast Media Smart Screen Round-Up: ‘Westworld’ Maze, World Cup Madness

Here’s a run-down of recent second screen-related entertainment items, via Berlin-based research and consulting company Vast Media. • During the World Cup, German broadcaste... More

The Future of Digital Marketing in a Data-Privacy World (WSJ)

Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go a... More

Evolution of the Digital Document: Celebrating Adobe Acrobat’s 25th Anniversary (Adobe Blog)

Acrobat has long since become the lingua franca for exchanging digital documents. In the past year alone, some 200 billion PDFs were opened in Adobe products. Three quarters of the... More

Voice Assistants are the New Marketing Battleground (WSJ)

Many advertisers are experimenting with apps for voice assistants, which are being rapidly adopted by consumers and are expected to grow more intelligent as technology advances. Th... More

Amazon Continues Alexa Push with Dock to Turn Tablets Into Echos (Bloomberg)

Amazon.com unveiled a new dock and software upgrade that turns its tepid-selling line of Fire tablets into voice-controlled Echo speakers, the latest attempt by the e-commerce lead... More

What is Cross-Device Identification and How Can Marketers Use It? (CMS Wire)

According to Gartner, every marketer should have cross-device identification (XDID) technologies on their radar. The research firm highlighted XDID as one of six marketing technolo... More