Discovery

 

Euro 2016 to Drive Second-Screening Frenzy (Mobile Marketing)

Second screening in the UK will reach its zenith during this summer’s European Football Championship, according to new research commissioned by programmatic ad tech firm, RadiumO... More

Digital Video Is Now More Popular Than Primetime TV: Study (Variety)

People who watch professionally produced Internet video say they’re more likely to tune in to that type of content than any kind of TV programming — even surpassing primetime t... More

Twitter Pitches ‘Creative Toolkit’ to Entertainment Industry (Variety)

Twitter brought together marketing minds from all over Hollywood in Santa Monica on Tuesday to show off what the company calls its “creative toolkit”: the growing number of vid... More

Cannes Film Festival Puts on Its Virtual Reality Headset (Variety)

As virtual reality evolves beyond the realms of gaming and advertising and becomes an alternative medium for filmmakers and storytellers, Cannes has taken note. The festival this y... More

Periscope to Upgrade Broadcast Search, Add Drone Support (B&C)

Broadcasts on Periscope will now be searchable via title and topic, with the company adding tags for travel, food, music and more. The company will also add a “First Scope” fea... More

Podcasts Surge, but Producers Fear Apple Isn’t Listening (NY Times)

These days, many amateur podcasters are going professional. Major media organizations, searching for answers and bright spots in a fast-changing and confusing digital world, are re... More

Rovi’s $1.1B TiVo Acquisition Is About Discovery And Addressability (AdExchanger)

The acquisition all harkens back to search. Entertainment may be a lean-back experience, but it’s also becoming a battlefield in the war for user attention, especially as streami... More

NBC Sports to Leverage Periscope’s GoPro Integration for Kentucky Derby Coverage (The Drum)

The Kentucky Derby is fast approaching, and viewers, attendees, and NBC Sports know that this is no ordinary horse race: it’s an all-out spectacle. Derby Day is a fashion show, f... More

Hulu Is Said to Plan Full Cable and Broadcast Channel Streaming (New York Times)

Hulu, until now primarily a rerun service for episodes of broadcast television shows, is working to create a more robust offering that would stream entire broadcast and cable chann... More

Fifty Minutes: How Much Time Do You Invest In Social Media? (Forbes)

Fifty minutes a day: on average that’s how long we spend using Facebook, Facebook Messenger, and Instagram, and that’s without taking WhatsApp into account, where in countries ... More

HBO Go Finally Proved It’s Ready For Prime Time (Forbes)

Trying to watch anything on HBO Go on Sunday nights the past few years has been nothing short of a complete and utter disaster for me. I’ve stumbled and stuttered through Game of... More

Vevo’s Recommendations Get more Personalized, Thanks to Integrations with Spotify, Twitter and YouTube (TechCrunch)

Music streaming service Vevo has been working to extract itself from YouTube’s shadow over the past several months, despite the two networks’ symbiotic relationship. The compan... More

Twitter’s Australian Head of Music Claims Periscope Users Watch 40 Years of Content Per Day (Billboard)

A year after live-streaming apps -- namely early contender Meerkat and the now-dominant Periscope -- broke through to the tech-saturated throngs of South By Southwest, Jennie Sager... More

Why Technology Makes ‘Too Much TV’ Obsolete (Observer)

For TV networks, the avalanche of new shows is dangerous. Networks still live in a world of time slots, in which every show they air has a limited time to catch fire, earn ratings,... More

All Hail Comedy’s Takeover of TV (Variety)

A lot of the television conversation in the past couple of decades has revolved around a bracing series of classic dramas, leading many to dub the post-2000 era a new Golden Age of... More

CBS Predicts 8 Million Subscribers for CBS All Access and Showtime Streaming Services by 2020 (Variety)

CBS has made a bold prediction to Wall Street that its stand-alone streaming services, CBS All Access and Showtime, will each amass 4 million subscribers by 2020. CBS chief operati... More

The Power of Search Beyond the Box (The Drum)

Search is more powerful than ever before, it’s the ubiquitous ingredient to making experiences smarter, more intuitive, and more personal. It’s moved from being a magnifying g... More

YuMe Targets Connected TV’s with Custom Ads (Beet.TV)

YuMe is expanding its advertising operations around connected TV’s with custom advertising — meeting the advertising needs of marketers and TV manufacturers whose screens host ... More

Over Half of U.S. Homes Now Stream Video to the Living Room TV (StreamingMedia)

The online video world has reached an important benchmark, says the business intelligence company the NPD Group: 52 percent of all broadband-enabled U.S. homes now have at least on... More

Television Has a Business Model Problem. And It’s Killing Good TV (REDEF)

Despite record profits, more original scripted series were canceled in 2014 than even aired 15 years earlier. Not only are most of these failures unnecessary, they'll continue to e... More

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