Discovery

Facebook Unwraps Holiday-Ready AR, Instagram Tools for Merchants (The Drum)

Facebook yesterday announced a group of new tools for retailers to cater to shoppers this holiday season. Facebook has been testing out an augmented reality ad feature for its news... More

5 Priorities for Your Pay-TV Digital Transformation Strategy (NAGRA Blog)

Digital transformation is more than just the latest buzzword du jour. It is the mantra that is driving all industries forward, including those in the M&E space. Ignore it, and you... More

Apple’s iOS App Store is About to Turn 10 Years Old (Developer-Tech)

Apple is preparing to celebrate the 10-year birthday of the iOS App Store, over which it's seen phenomenal growth and success for developers. The App Store was introduced on July 1... More

The NFL Doubles its Live Content Correspondent Program to Grow its Content Library (Digiday)

The NFL is looking to grow its content library, not only to feed its associated social accounts but produce more programming for its own media properties and potentially license to... More

Voice Assistants are the New Marketing Battleground (WSJ)

Many advertisers are experimenting with apps for voice assistants, which are being rapidly adopted by consumers and are expected to grow more intelligent as technology advances. Th... More

We Have Reached Peak Screen – Now Revolution is in the Air (New York Times)

Tech has now captured pretty much all visual capacity. Americans spend three to four hours a day looking at their phones, and about 11 hours a day looking at screens of any kind. S... More

Are You Ready for the Connected Traveler? (Wipro Blog)

As the number of unique mobile users continues to increase, mobile bookings would also keep pace. More than one-third of the bookings from major economies of the world comes from a... More

England Football Bosses are Testing a Daily YouTube Show at the World Cup (Digiday)

The England Football Association created a daily YouTube show called the “Lions’ Den” centered around its men’s team at the World Cup. Twelve episodes in and the show has a... More

The Death of the TV Remote – and What’s Coming Next (WSJ)

In the last few years, Alexa and Siri have moved in. With this invasion of AI assistants comes incredible command over technology: Don’t set a timer or check the weather; ask. Do... More

Mobile Apps are Musts for Most Brands, as Long as Users Like Them (NY Times)

The brand app is no longer just a gimmick to assuage smartphone-addicted millennials. It’s considered a crucial part of a company’s financial strategy. Shoppers in the United S... More

World Cup’s Soccer Highlights Will Put Social Media’s Copyright Tools to the Test (Recode)

The 2018 World Cup has started, which means you’ll soon see a lot more soccer on Twitter or Facebook or anywhere else you hang out online. And because the World Cup is a massive ... More

Facebook Bets $1 Billion on Content, but Will it Pay Off? (Variety)

Facebook keeps throwing more money at original entertainment, news and sports video content. But it’s still unclear how successful the tech giant’s strategy will prove or how w... More

Twitter Wants to Inject Live Events Into Every Area of the App (TechCrunch)

The chronological news feed has been a bit of a looming specter for Twitter . Sure, it’s their bread-and-butter, but it only works for users who are willing to put in the time to... More

5G Can Reinvent Ecommerce with VR and AR – If Policymakers Allow (Forbes)

It’s easy for consumers to shop online for products and services they already know, but much commerce is still offline because people want to “try before they buy.” New techn... More

Legal Gambling Could Spur Bettors to Watch More TV (B&C)

Legalized betting on sports could lead potential gamblers to watch more sports live on TV, according to a study by National Research Group. NRG found that 79% of current and potent... More

6 Ways to Drive a Data-Driven Marketing Culture (MTA)

Mark J Gambill, CMO, MicroStrategy: Today, insights that come from effective data collection and analysis are more targeted and effective than ever before. The question for busines... More

FIFA World Cup: BBC Puts Viewers in the Stadiums During Live Games Via Virtual Reality (THR)

The BBC is prepping two technically advanced trials for the upcoming FIFA World Cup: delivering the matches live in virtual reality as well as in Ultra HD (4K) with HDR. The Britis... More

How Much Screen Time is Too Much for Kids? It’s Complicated (The Guardian)

For many parents in the digital age, battles over screen time and devices have become a depressing part of family life, and knowing how much is too much has become a moving target.... More

Facebook Edged Out of Top 3 Social Networks by U.S. Teens (VentureBeat)

Facebook is losing ground among U.S. teenagers ages 13-17. According to a Pew Research Report released today, Snapchat, Instagram, and YouTube are now more popular than Facebook, a... More

Study: Over 66 Percent of All Digital Transactions Now Take Place on Mobile (GeoMarketing)

Over 66 percent of all digital transactions in North America now take place on mobile, according to new research — indicating that brands who are not prepared for customers to co... More