Discovery

Inside the Apple Team That Decides Which Apps Get on iPhones (Bloomberg)

The former head of App Store reviews discusses why apps get rejected, competition between Apple and developers, and planning for WWDC.... More

How Salesforce is Making Einstein Voice a Customizable Voice Assistant for Today’s Mobile Workers, Data Hungry Businesses (TechRepublic)

At TrailheaDX 2019, Salesforce's Michael Machado spoke about the unique challenges of building Einstein Voice Assistant within the company's highly-customizable platform.... More

Are You Platform Ready? (Adobe Blog)

Brands are spending millions of dollars to create personalized, thoughtful customer experiences, but too often failing at the basics of relationship building. There are a lot of im... More

Four Steps to Develop Engaging Customer Experience Strategies (Salesforce Blog)

Tethered to smartphones and accustomed to nonstop innovation, today’s customers are more informed and less loyal than their predecessors. The experience a brand offers is now its... More

How IoT Will Power Smart Stores (Digitalist)

The Internet of Things is one of today’s hottest technologies. It’s completely transforming our private and professional lives, from basic daily household chores to our securit... More

Using Mobile to Transform Retail to Me’tail (Adobe Blog)

Given the wealth of data that brands can harvest about today’s consumers and, equally, consumer expectations of omnichannel brand experiences, it is imperative brands engage with... More

A Day in the Life of the Future Customer (Raconteur)

While digital shopping will continue to grow, this isn’t to say that brick-and-mortar stores will disappear completely. Instead they will be reinventing themselves and co-existin... More

Intelligent Enterprises Make the Experience Economy Click With Consumers (Digitalist)

Simply having the product or service is not enough; it is no longer even a differentiator. Consumers want a positive and personalized experience to sweeten the deal. They want to f... More

Hollywood is Quietly Using AI to Help Decide Which Movies to Make (The Verge)

Cinelytic is one of the many companies promising that AI will be a wise producer. Its software lets customers play fantasy football with their movie, inputting a cast, then swappin... More

HITS Spring: MarkLogic, Sony Tout Benefits of Leveraging Curated Descriptive Metadata

Curated descriptive metadata can yield significant competitive business value for a media and entertainment company, according to MarkLogic and Sony. “We’re here to talk abo... More

Adobe: Voice Commerce Rises as Top Priority (CMO)

Voice technology is quickly becoming the status quo for brands looking to reach and better engage consumers. The numbers make that clear: According to a new study by Adobe Analytic... More

Smart Speakers: Why Your Voice is a Major Battle in Music (BBC)

Using voice to sift through and access music may be a relatively new idea, but it’s brought with it an immense technological challenge that streaming companies, record labels and... More

The Next Phase of Commerce: Retailers Move Toward Experience (CMO)

It might sound counterintuitive, but for retailers the days of a sell, sell, sell commerce strategy are so, so, so history. Of course, growing the business is still the end goal, b... More

AR, VR Set to Revolutionize E-Commerce (ReadWrite)

It is obvious that any technology that helps to attract more customer engagement and increases the sale is likely to be more selected by the e-commerce companies. Most of the techn... More

The Future of Retail: How IoT Will Power Smart Stores (Digitalist)

One reason why retailers prefer IoT over more traditional solutions is that it significantly improves security. We’re in the middle of the digital transformation. Everything is b... More

Micropayments Can Unlock an Entire Economy Between Ads, Subscriptions (WNIP)

As more publishers put up paywalls and ask readers to subscribe, they are also staring at the possibility of countering “subscription fatigue.” The recurring monthly payments... More

How Machine Learning Will Shape the E-Commerce Industry (Forbes)

Customers are interested in receiving personalized recommendations. They’ll happily provide you with information that results in a more convenient, personalized shopping experien... More

Mobile-First is More Than a Buzzword (Tech HQ)

Here in 2019, there is no excuse for any business not to have a mobile optimized website that delivers the same experience across laptops, smartphones, and tablets. However, do not... More

The Future of Shopping is Already Happening in China (Bloomberg)

Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers.... More

Google Cloud Search Tool Finds Data Stored in SAP, Salesforce, Other Platforms (Media Post)

Google has developed a tool that allows marketers and other enterprise customers of its cloud services to search through their data, regardless of any third-party platforms where i... More