Smart Screen Connections

The Seattle area is turning into a major center for augmented reality (AR) and virtual reality (VR) technology innovation, the economic development organization Washington Interact... More

Reaching today’s digital consumer isn’t easy, but if you’re an advertiser, your best bet is to target them in the morning, not at night. That’s according to new research... More

IMAX has aggressive plans for virtual reality (VR) at theaters, but the company probably won’t be taking its planned VR Centers nationwide in the U.S. for another two years, acco... More

Nearly half of consumers now have either a streaming devices, an internet-connect TV or both, with nearly 40% owning the former, including an Apple TV, Amazon Fire TV Stick or Roku... More

ZOO Digital has announced a strategic partnership and full integration with Honeycomb TV, offering a faster and more cost-effective subtitling service to the TV advertising industr... More

It’s still “really early” for Facebook when it comes to virtual reality, but the company is already “hitting some important milestones,” according to CEO Mark Zuckerberg.... More

By Jeff Berman Nielsen continues to make strides in its ability to measure TV content regardless of where it’s being viewed and when, but there are still concerns among advert... More

GameStop isn’t the only U.S. retail chain jumping on the virtual reality (VR) bandwagon early. Best Buy and Microsoft Store locations are among other retailers who are selling th... More

The supposed death of broadcast TV was premature and network TV has “never been stronger,” CBS CEO Les Moonves told the Needham Emerging Technology Conference in New York on Ma... More

At the late-2013 "HITS Digital Marketing & Analytics Summit" in Los Angeles, Jonathan Taplin, director of the Annenberg School of Innovation at the University of Southern Californi... More

Evolution Digital today introduced a new product name, eBOX™, for the company’s IP Hybrid Set-Top Box. eBOX enables cable operators to seamlessly transition to IP distribution,... More

By Chris Tribbey The Media & Entertainment Services Alliance (MESA) asked its members attending the NAB Show to highlight what they offered at the annual confab. This is the fir... More

5th Kind SL4910 South Hall (Lower) Adobe System REN Deluxe-L, REN Deluxe-M, Ren VIP B, Ren VIP C, and SL3910 Renaissance Hospitality Suites/ Meeting Rooms/ Ballroom,... More

At the Media & Entertainment Services Alliances’ (MESA) recent Metadata Madness event in New York, a group of experts on ATSC 3.0 — the industry’s upcoming, IP-based broa... More

Companies everywhere are required to monitor and archive communications to ensure regulatory compliance and avoid legal penalties. However, existing labor-intensive compliance proc... More

Digimarc has announced that the Portland Trail Blazers have partnered with the company to introduce a first-of-its-kind FanScan feature for the National Basketball Association (NBA... More

Before Warner Bros. released “Batman v Superman: Dawn of Justice” in theaters March 25, director Zack Snyder (“300,” “Watchmen”) touted the film’s use of Dolby Cinema... More

If you need an idea of how important the Video Ad Serving Template (VAST) — the Interactive Advertising Bureau’s (IAB) standard for structuring ad tags for moving ads to video ... More

AT&T officials offered some pretty eye-popping numbers this week on the impact of the DirecTV acquisition on the bottom line. Speaking at the Goldman Sachs Communicopia conference ... More

By Chris Tribbey In the past TV Everywhere has been assailed as difficult to access and poorly marketed to consumers. But according to Adobe’s fourth quarter 2015 “ Digital... More