Advertising

Is Branded Virtual Reality Content the Next Frontier in Marketing? (WSJ)

Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so it’s no surprise that the two collided during the Cannes Lions advertising festival i... More

Why ROI Data Is The Future Of TV Advertising (Forbes)

The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those q... More

Facebook Signs Deals With Media Companies, Celebrities for Facebook Live (WSJ)

Facebook Inc. has inked contracts with nearly 140 media companies and celebrities to create videos for its nascent live-streaming service, as the social network positions itself to... More

TV Takes on Facebook (BloombergGadfly)

Cable companies like Comcast and European pay-TV leader Sky Plc are deploying new set-top box technology that allows web-style ad targeting by age, demographics, or interests. Thes... More

Facebook Aims To Power All Online Advertising (IBT)

One and a half billion people just wasn't enough. Facebook, which turned its 1.65 billion users into an $18 billion ad business, will now start showing ads to the rest of the world... More

Brands Want To Predict Your Behavior By Mining Your Face From YouTube Videos (Motherboard)

Technologies like predictive video seem to have recently caused advertisers to flock to video platforms, enabling them to mine previously-unattainable forms of human behavioral dat... More

Battle for the Screens: Why TV Told Madison Avenue to Ditch Digital (Variety)

The world has become so dependent on social media and smartphone screens that it would seem the height of foolishness to tell advertisers not to worry about such things. The owners... More

Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate (Adweek)

Just two events into the broadcast upfronts, the theme of this week is already clear: after absorbing punches from digital video companies for two weeks during the NewFronts, where... More

6 Trends Driving the Future of TV (MCN)

An awful lot of telecom, media, entertainment -- and especially video -- companies find themselves in a rather chaotic business these days. In Part One of a two part series, follo... More

Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing (MediaPost)

Global advertising-supported video-on-demand services, Internet-based and otherwise, continues to grow -- but the advertising content isn’t satisfying TV consumers. Some 66% of g... More

Fox Joins Media’s Programmatic Ad Push (WSJ)

Fox Networks Group said Tuesday that it will be the latest media company to dip into “programmatic” technology, where advertisers can use software tools and data to target audi... More

YuMe: Ad Effectiveness Depends on Length (MESA)

A new study from multi-screen video ad firm YuMe and IPG Media Lab, the creative technology arm of IPG Mediabrands found that interactive ads almost always have a leg up on their m... More

Netflix Growth Equals Midsize Cable Network (MediaPost)

Total Netflix viewing per year would make it a small to mid-size U.S. cable network TV group, according to a new study. MoffettNathanson Research estimates the growing subscription... More

Apps Lead New Wave in Advertising (LA Times)

In the fast-changing world of mobile advertising, staples like banner ads, pop-ups and ads disguised as news stories aren't cutting it anymore. The latest crop of ads reads like no... More

In-app Purchases Proving Lucrative for Spotify and Pandora (Music Ally)

Pandora and Spotify were among the top moneymakers on Apple’s App Store globally in August, according to the latest report by app analytics firm App Annie. Its stats suggest that... More

The Spotifyization of Television: Towards A Newer, Better Business Model (Alan Wolk)

Spotify provides the answer to the question as to how we’re going to be watching TV: will everything be on demand, with viewers sifting through a huge catalog of shows to find so... More