Q&A: Salesforce’s CMO on Why Now is the Best Time to Be a Chief Marketing Officer (Adweek)

Three months into her new job as Salesforce’s chief marketing officer, and Stephanie Buscemi is ready to amp up the company’s brand awareness. "A particular area of product inn... More

Why Marketers are Embracing Live Videos (Tech HQ)

Live videos terrorize many business owners because they create so many opportunities to disappoint customers, showcase something the brand doesn’t truly believe, or just be misin... More

Why Twitter Wants to Get Rid of the Like Button (Forbes)

'Likes' (previously favorite or the star icon) are a huge but pretty weak data point for Twitter. Cutting off this area blinds Twitter to a lot of potential data but the upsides sh... More

Visual Search Sits on the Brink of a Breakthrough (Digiday)

According to eMarketer’s 2018 Visual Search report, about 1 billion visual searches happen per month. That’s a tiny fraction of overall search, which renders hundreds of billio... More

Giving It Meaning: New Data Shows Consumers Seek Relationships, Not Transactions (Salesforce Blog)

Today’s shoppers are relationship-driven, favoring brands that bring value and meaning to their lives. Products have become increasingly commoditized as their availability has sw... More

YouTube Now Lets Advertisers Tailor Campaigns for TVs (VentureBeat)

YouTube has announced that advertisers will now be able to tailor their ad campaigns specifically to people viewing them on a TV screen. The Google-owned video-streaming behemoth r... More

5 Insights from Adobe’s CEO About the Digital Economy (CMO)

Data Is More Important Than Ever- When asked about his vision for utilising data, Narayen said, “We want to help companies be able to put their data as an asset on their balance ... More

Walmart’s Vudu is Using Original Shows, Shopper Data to Stand Out in a Crowded Ad-Supported Video Market (Digiday)

The free, ad-supported streaming video market has gotten crowded, with Roku joining the likes of Pluto TV, XUMO and Tubi and Amazon reportedly waiting in the wings. But Vudu has an... More

Marketers, You’re Wasting Your Data (ReadWrite)

Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that... More

TV Advertising Isn’t Dead – It’s Evolving (CMO)

The back-to-school season this year was also the back-to-TV season for department stores. The top brands in the category spent $247.8 million from July 1 to Aug. 31, according to i... More

Adobe Hooks Into More TV Inventory as Addressability Slowly Coalesces (AdExchanger)

Despite the massive steps the ad industry has made in figuring out addressable TV just this year, advancement comes not from stunning breakthroughs, but simply from attaching a few... More

Is Voice-Activated Shopping Set to Become the Next Big Retail Trend or Just a Hype? (Tech HQ)

Voice-activated shopping has been heralded by publication after publication as one of the next big things in retail, sure to revolutionize the way consumers order products. Many la... More

How Instagram’s IGTV is Redefining Long-Form Video (The Wrap)

In June, Instagram unveiled a new product focused on long-form vertical video — IGTV. And during a private presentation in Los Angeles last week, the company revealed early progr... More

Snapchat Gives Publishers New Way to Make Stories, Money (AdAge)

Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting. Snapchat announced that its dozens of media partners, including Hear... More

Report: OTT Ad Spending to Reach $2B in 2018 (AdExchanger)

Over-the-top TV (OTT) ad spend will grow 40% to reach $2 billion this year, according to Magna’s US Ad Spend Forecast Fall 2018, released Thursday. And addressable TV campaigns w... More

U.S. Marketers to Spend $15B on Data in 2019 (Media Post)

Marketers are spending a lot on data, although privacy rules are being put into place worldwide. The United States will close 2018 with the distinction of being the largest data ma... More

How ‘Grand Theft Auto’ is Changing the Way the World Experiences Music (RS)

In the five years since launch, GTA V and GTA Online gamers have listened to more than an estimated 75 billion minutes of music from the game’s 18 radio stations, according to Ro... More

Report: Mobile Sales to Hit $117B in 2018 (Mobile Marketer)

The role of smartphones during the shopping process is much bigger and broader than the impact of those sales alone. As Forrester analysts said in the report, "By researching produ... More

Walmart Eyes Virtual Reality Shopping System (AdAge)

Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through virtual reality? The world's biggest... More

Want TV to Succeed? Focus on the Search Bar (MediaPost)

TV offers both a broad audience and the means to drive digital response. But to make it even more effective, advertisers should “sync” TV spots with paid-search campaigns in th... More