Advertising

AI, Advertising’s Next Big Step In Personalizing Branded Videos (MediaPost)

Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of... More

Best Buy is Opening a Bunch of Stores at Midnight for the PlayStation VR Launch (TechCrunch)

It probably won’t be the last time most PlayStation VR purchasers ever pull themselves away from their console long enough to leave the house, but just in case, Best Buy is turni... More

Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020 (Adweek)

Per Google, two-thirds of smartphone users say they turn to their devices to learn about a product or service after seeing a television commercial. With that in mind, Google's Phil... More

Hewlett Packard Enterprise Shifts Most Of Its Agency Assignment to Publicis (MESA)

Publicis Worldwide announced that it has been appointed as lead marketing agency for Hewlett Packard Enterprise. Publicis Groupe agencies DigitasLBi and Optimedia were also named t... More

Former TBWA\Chiat\Day LA Managing Director Joins space150 (AgencySpy)

Digital agency space150 appointed Stan Fiorito as executive vice president, client and brand development. In the newly-created role, he will be tasked with integrated account insig... More

Facebook Is Testing Mid-Roll Video Ads in Facebook Live (AdAge)

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday. These are Facebook's first ads tha... More

Facebook and Twitter Will Dangle Ad Revenue to Lure YouTube Stars (Bloomberg)

A few years ago, it was crazy to imagine social media companies paying anyone for being popular on their sites; the idea was for everyone to use them for free in exchange for givin... More

Space150 Appoints Ulli Appelbaum To New Strategy Role (MediaPost)

Space150 has appointed Ulli Appelbaum as EVP strategy to lead the agency's strategy practice out of its Minneapolis office, but he is working across its locations in NYC, Los Angel... More

How Vevo Wants to Leapfrog YouTube By Taking Cues from Snapchat and Tinder (Variety)

How do you reinvent music television for a generation that grew up not watching MTV, but YouTube, Vine and Snapchat? That’s a question that Vevo has been trying to answer ever si... More

Is Branded Virtual Reality Content the Next Frontier in Marketing? (WSJ)

Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so it’s no surprise that the two collided during the Cannes Lions advertising festival i... More

Why ROI Data Is The Future Of TV Advertising (Forbes)

The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those q... More

Facebook Signs Deals With Media Companies, Celebrities for Facebook Live (WSJ)

Facebook Inc. has inked contracts with nearly 140 media companies and celebrities to create videos for its nascent live-streaming service, as the social network positions itself to... More

TV Takes on Facebook (BloombergGadfly)

Cable companies like Comcast and European pay-TV leader Sky Plc are deploying new set-top box technology that allows web-style ad targeting by age, demographics, or interests. Thes... More

Facebook Aims To Power All Online Advertising (IBT)

One and a half billion people just wasn't enough. Facebook, which turned its 1.65 billion users into an $18 billion ad business, will now start showing ads to the rest of the world... More

Brands Want To Predict Your Behavior By Mining Your Face From YouTube Videos (Motherboard)

Technologies like predictive video seem to have recently caused advertisers to flock to video platforms, enabling them to mine previously-unattainable forms of human behavioral dat... More

Battle for the Screens: Why TV Told Madison Avenue to Ditch Digital (Variety)

The world has become so dependent on social media and smartphone screens that it would seem the height of foolishness to tell advertisers not to worry about such things. The owners... More

Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate (Adweek)

Just two events into the broadcast upfronts, the theme of this week is already clear: after absorbing punches from digital video companies for two weeks during the NewFronts, where... More

6 Trends Driving the Future of TV (MCN)

An awful lot of telecom, media, entertainment -- and especially video -- companies find themselves in a rather chaotic business these days. In Part One of a two part series, follo... More

Nielsen Finds Little Demand For Ads In Video-On-Demand, Apathy Growing (MediaPost)

Global advertising-supported video-on-demand services, Internet-based and otherwise, continues to grow -- but the advertising content isn’t satisfying TV consumers. Some 66% of g... More

Fox Joins Media’s Programmatic Ad Push (WSJ)

Fox Networks Group said Tuesday that it will be the latest media company to dip into “programmatic” technology, where advertisers can use software tools and data to target audi... More