Advertising

TV has traditionally been top of the food chain in terms of ad spend, but all that changed in the US last year when it was surpassed by digital. As the leading online advertising p... More

Facebook is experimenting with letting brands study people's posts and comments on the network in an effort to better inform their marketing. The beta test, an extension of Face... More

Programmatic television might sound like the future of advertising, but the truth is that automated TV buying is already widely used by brands and agencies, according to new resear... More

YouTube has new quick ways to cut up and serve ads. Going into Advertising Week on Monday, YouTube is launching a few new tools for advertisers with research from Ipsos, finding... More

The talking is over, the forecasts are becoming reality. The time is now for the age when advertisers and media buyers can better target their television ad buys using datasets bey... More

Back-to-school shopping isn't just a trip to the local mall anymore. The methods by which parents and their kids find back-to-school deals are changing, making mobile a key compone... More

YouTube added a chat feature to its Android and iOS apps Monday, allowing users to message their contacts and share videos with them. “Like chats around the water cooler, shouldn... More

Big smartphones have finally eroded tablet usership. Global tablet sales declined for the first time in 2015, but the number of tablets in active use is expected to decline for the... More

Warners bought the projectors that the Weinstein Co. restored for 'The Hateful Eight,' and now other filmmakers are eyeing future releases in the format. Christopher Nolan's Dun... More

Today, moviegoers pay for tickets online and get their phones scanned at the door. They eat restaurant-style food and sip movie-themed cocktails in theater lounges before the films... More

Publishers that don’t meet Google’s standards for creating good advertising experiences might want to up their game: an upcoming version of Google Chrome could block more ads o... More

Rep. Marsha Blackburn sponsored a bill Thursday that would increase restrictions on consumer data use by both internet service providers and so-called "edge providers" such as Goog... More

America’s biggest television networks invited advertisers to New York institutions like Carnegie Hall and Lincoln Center last week, giving them an early glimpse at their fall lin... More

Two years ago, Google began lobbying publishers to build websites using its super-speedy design. Now it’s making the same pitch for ads. At its I/O developer conference, the Alph... More

TV ratings are collapsing. Media stocks are falling. Cord cutting is accelerating. There has been no shortage of bad headlines for television networks over the last few months, as ... More

For brands, the challenge is to mimic the elements that make live TV programming compelling. That means creating anticipation for an event and embedding some risk into the programm... More

Google is making traditional TV inventory available via DoubleClick Bid manager in the US in a move that will also see it provide advertisers with “impact-based metrics” to bet... More

Oracle is gearing up for an "aggressive" move into TV advertising. To kick off what should lead to more partnerships like it, the company's Data Cloud division has joined with line... More

YouTube says its new streaming service marries the convenience of online video with the star power of broadcast and cable TV. That applies to not just shows, but also the ads. Y... More

MTV is reviving mid-2000s hit My Super Sweet 16 with the help of a modern day social network. The cable net has partnered with Musical.ly, an app for creating and sharing short, lo... More