Advertising

AN average marketer wastes about 16 hours a week on routine tasks. An average company loses about 20-30 percent in revenue each year due to inefficiencies. This is because marke... More

Over 66 percent of all digital transactions in North America now take place on mobile, according to new research — indicating that brands who are not prepared for customers to co... More

SAP today released SAP Customer Data Cloud solutions from Gigya, the industry's only solution based on a consent-based data model. The solution helps businesses nurture trusted rel... More

Thousands of Facebook apps have been examined and 200 suspended, the social network said Monday, as the service continues to grapple with the fallout from the Cambridge Analytica d... More

Get ready to shop the ‘Gram. Instagram just stealthily added a native payments feature to its app for some users. It lets you register a debit or credit card as part of a profile... More

IBM is trying to position itself as a viable blockchain solution for brands and, now, publishers. For about a month, consumer goods company Unilever has been using IBM’s blockcha... More

As advertising has shifted to programmatic advertising and real-time bidding, the increase in volume of transactions made possible by these technologies inadvertently make it relat... More

What does innovation look like in the digital age? If you ask Alicia Tillman, CMO for enterprise software company SAP, her answer might surprise you. Not only was SAP an official t... More

Television advertising revenue was up 7.1% in January 2018, according to the latest stats from the Standard Media Index. While that’s certainly not bad news — the boost was lar... More

Mobile’s influence on shopping behavior has been on the rise since the advent of the smartphone, but recent data indicates consumers are becoming more comfortable finalizing tran... More

Desktop and laptop computer ownership is declining in China, while smartphone use has neared total saturation among the younger generation. Ninety-four percent of 18-34 year olds n... More

Social Payments: Today’s shoppers want seamless payment experiences, whether that’s paying back a friend with a few taps on a smartphone or avoiding a checkout line by paying v... More

Every day there’s another article about AI and its power of personalization. They’re not wrong. As customers hand over more and more data and the technology to decipher that da... More

Artificial intelligence (AI) will take on new meaning this year as the technology moves from trend to staple. AI will help Amazon increase annual revenue from advertising and will ... More

Apple reported that its App Store generated over $26.5 billion in revenue for developers in 2017, which was up about 30% year over year. This means that the App Store created appro... More

With the explosion of cross-screen TV, publishers and advertisers are clamoring for better discovery, personalization and cataloging of video content, and metadata is answering tha... More

Margrethe Vestager, the Europen Union's competition commissioner challenging tech giants on several fronts, has opened another: "big data." In an interview with The Wall Street Jou... More

It wasn’t long ago that brick-and-mortar retailers saw the rise of mobile usage and m-commerce as the gravest of threats. Why would consumers, especially those who are younger an... More

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The Federal Communications Commission is poised to approve a new broadcast standard th... More

NBCUniversal will be giving its cable networks a big helping of Olympics programming when it covers the Winter Games from PyeongChang, South Korea. NBCSN will have 368.5 hours o... More