Advertising

Adobe began rolling out its Attribution IQ platform on Friday; it allows marketers to choose from 10 attribution models on one dashboard. The future goal is to build a platform wit... More

The past decades have seen a dramatic decline in traditional retail spaces as more people shift towards online shopping. So much so, that empty shops and malls have become a common... More

Walt Horstman, TiVo: "There is no question that we are currently experiencing the biggest evolution the TV industry has seen since the invention of the television itself. The word ... More

If content is king, then experience is the often more powerful queen. Both are essential for brands to meet customer expectations in today’s multi-channel environment. But whethe... More

In addition to hefty $20 million up-front paychecks and cuts of back-end studio profit he'll insist on a separate seven-figure social media fee with every movie in which he appears... More

Facebook yesterday announced a group of new tools for retailers to cater to shoppers this holiday season. Facebook has been testing out an augmented reality ad feature for its news... More

Brands and publishers are among the first to use IGTV, the new long-form video platform that lives inside Instagram and has its own standalone app. Instead of the minute-limit in t... More

“We wanted to show how companies can use SAP Customer Experience to engage with their customers throughout the buying journey,” said Hansen Lieu from SAP Customer Experience. �... More

If targeted advertising needed indicators of both enormous growth and potential threats ahead, several recent events have been only too happy to oblige.... More

While digital ads that follow users around the web have existed for years, online data and advertising practices are being looked at more closely.... More

Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go a... More

Many advertisers are experimenting with apps for voice assistants, which are being rapidly adopted by consumers and are expected to grow more intelligent as technology advances. Th... More

Programmatic ad spending has begun to recover a month after the arrival of GDPR caused it to nosedive. Advertisers’ panic toward the EU privacy law has turned to pragmatism. Prog... More

Facebook Watch will launch a slate of new shows boasting interactive features like polls and quizzes to make good on the social platform’s intent to foster a greater sense of com... More

The rise of shoppable ads – which have been popularised by Youtube and Facebook – has been swift. By removing the amount of clicks needed for customers to purchase a product, s... More

The brand app is no longer just a gimmick to assuage smartphone-addicted millennials. It’s considered a crucial part of a company’s financial strategy. Shoppers in the United S... More

Yamamoto: “For personalization, you need to capture the data. Interpret the data to see the needs of different cohorts. As a marketer, we have to do no harm. Identify preferences... More

In advertising – where marketers are always on the lookout for a new “hero” format – connected TV has the makings of just such a conflicted hero. The progeny of TV and digi... More

For many parents in the digital age, battles over screen time and devices have become a depressing part of family life, and knowing how much is too much has become a moving target.... More

The Supreme Court’s May 14 decision to strike down a federal law banning sports betting in most states is not only opening the door for wagering on big-league sports like the NFL... More