Advertising

For 25 years, the digital advertising industry has been evolving and transforming through lots of trial, lots of error, and remarkable creativity and innovation. Together, those fo... More

Cristina Jones, SVP of customer and trailblazer marketing at Salesforce, joins Deloitte Digital CMO Alicia Hatch to chat with Ad Age President and Publisher Josh Golden about the s... More

Netflix’s chief content officer Ted Sarandos has said the streamer the has no plans to introduce advertising or bid on sports rights, adding both are “not core to the propositi... More

An estimated whopping $300B+ digital dollars will be invested in advertising globally in 2019. Top industries that drive this spend are retail, auto, and financial services. There ... More

The future of live sports is at something of an inflection point. New entrants and legacy TV players are throwing their weight into the live streaming video space, betting on a fut... More

Marketers today need to be comfortable with data. They need to be able to understand what the data is telling them and how to make decisions based on that. The best hunches or inst... More

In an attempt to boost ad spending and commerce across its services, Google is getting ready to add new shopping features to YouTube. Later this year, brands will be able to bring ... More

At the center of the TV-digital convergence is the ongoing growth in content consumption of live and on-demand TV shows through connected TVs. This is introducing new opportunities... More

Different images evoke different emotions which, in turn, help influence purchasing decisions. But successfully evoking a response through images isn’t a science — it’s an ar... More

It might sound counterintuitive, but for retailers the days of a sell, sell, sell commerce strategy are so, so, so history. Of course, growing the business is still the end goal, b... More

AI marketing techniques increase the efficiency of your marketing budget and are often more effective than some of the traditional tactics you may be using. You’ll combine big da... More

NBCUniversal on Monday unveiled the launch of ShoppableTV, which will give TV viewers the opportunity to buy products within the environment of their favorite TV shows by holding t... More

As more publishers put up paywalls and ask readers to subscribe, they are also staring at the possibility of countering “subscription fatigue.” The recurring monthly payments�... More

Spotify wants its listeners to literally respond to ads: The company has begun to test voice ads, which encourage listeners to give voce commands in order to explore additional con... More

The European Union will open a preliminary investigation into Apple following Spotify’s antitrust complaint, according to a report published in the Financial Times. In its compla... More

Facebook aims to make it easier for users to find communities (groups) that relate to them and how they consume community news (via the group tab). This puts groups in the spotligh... More

Customers are interested in receiving personalized recommendations. They’ll happily provide you with information that results in a more convenient, personalized shopping experien... More

Whenever mobile marketing is talked up, it's time to say how video is also a co-star in digital advertising. The latest figures show that at 44%, video now nearly equates to half t... More

Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers.... More

Any state can legalize sports betting after a landmark Supreme Court ruling last year. So far, New Jersey is the only state where FanDuel and DraftKings are up and running, althoug... More