Advertising

 

Messaging, Collaboration Tools are Most Valuable Enterprise Apps (CIO)

Messaging and collaboration applications are the most mission-critical mobile apps in enterprise today, according to a new survey of executives commissioned by Adobe. More than hal... More

Oracle Pitches ‘Power of One’ for Marketing Cloud — Using Its Own Marketing Cloud (AdAge)

In an effort to get attention in the crowded marketing cloud arena, Oracle is launching a new campaign built from the ground up using its own marketing tech solution. Oracle's b-to... More

Fox Sports is Running Native TV Ads During the World Series (Digiday)

If you were watching the first game of the World Series on Tuesday night, you might have noticed something different happen in the middle of the third inning: Instead of cutting to... More

Pandora Unveils Promotional Tools for Artists, Labels (WSJ)

After letting some artists test such messages and similar marketing tools over the past few years, Pandora is now making a new tool kit available to any artist or label that could ... More

An Inside Look at Snapchat’s New, High-Tech Ads API (AdAge)

Snapchat has turned on the gears of its ad technology platform, unleashing a new way to buy and even test ads. Snapchat has fired up its ads API -- application programming interfac... More

space150 Names BBDO, Fallon Vet Char Roseblade as SVP of Account Services (AgencySpy)

Digital agency space150 hired Char Roseblade as senior vice president, account services, tasked with leading the agency’s account service discipline in Minneapolis and integrated... More

How Snapchat’s Big Changes Impact Advertisers and Publishers (AdAge)

Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover. The reco... More

AI, Advertising’s Next Big Step In Personalizing Branded Videos (MediaPost)

Artificial intelligence software remains the foundation of most services and products that advertisers will see this year. While search became the first to demonstrate the power of... More

Best Buy is Opening a Bunch of Stores at Midnight for the PlayStation VR Launch (TechCrunch)

It probably won’t be the last time most PlayStation VR purchasers ever pull themselves away from their console long enough to leave the house, but just in case, Best Buy is turni... More

Google Wants to Make Mobile, Video and Programmatic ‘Revolutions’ Blasé by 2020 (Adweek)

Per Google, two-thirds of smartphone users say they turn to their devices to learn about a product or service after seeing a television commercial. With that in mind, Google's Phil... More

Hewlett Packard Enterprise Shifts Most Of Its Agency Assignment to Publicis (MESA)

Publicis Worldwide announced that it has been appointed as lead marketing agency for Hewlett Packard Enterprise. Publicis Groupe agencies DigitasLBi and Optimedia were also named t... More

Former TBWA\Chiat\Day LA Managing Director Joins space150 (AgencySpy)

Digital agency space150 appointed Stan Fiorito as executive vice president, client and brand development. In the newly-created role, he will be tasked with integrated account insig... More

Facebook Is Testing Mid-Roll Video Ads in Facebook Live (AdAge)

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday. These are Facebook's first ads tha... More

Facebook and Twitter Will Dangle Ad Revenue to Lure YouTube Stars (Bloomberg)

A few years ago, it was crazy to imagine social media companies paying anyone for being popular on their sites; the idea was for everyone to use them for free in exchange for givin... More

Space150 Appoints Ulli Appelbaum To New Strategy Role (MediaPost)

Space150 has appointed Ulli Appelbaum as EVP strategy to lead the agency's strategy practice out of its Minneapolis office, but he is working across its locations in NYC, Los Angel... More

How Vevo Wants to Leapfrog YouTube By Taking Cues from Snapchat and Tinder (Variety)

How do you reinvent music television for a generation that grew up not watching MTV, but YouTube, Vine and Snapchat? That’s a question that Vevo has been trying to answer ever si... More

Is Branded Virtual Reality Content the Next Frontier in Marketing? (WSJ)

Two of the shiniest objects in marketing in 2016 are branded content and virtual reality, so it’s no surprise that the two collided during the Cannes Lions advertising festival i... More

Why ROI Data Is The Future Of TV Advertising (Forbes)

The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those q... More

Facebook Signs Deals With Media Companies, Celebrities for Facebook Live (WSJ)

Facebook Inc. has inked contracts with nearly 140 media companies and celebrities to create videos for its nascent live-streaming service, as the social network positions itself to... More

TV Takes on Facebook (BloombergGadfly)

Cable companies like Comcast and European pay-TV leader Sky Plc are deploying new set-top box technology that allows web-style ad targeting by age, demographics, or interests. Thes... More

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