Advertising

Could the concept of “programmatic creative” finally be having a moment? While billions have been invested over the past decade or so in startups touting software that promises... More

Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small to reach millions of people every month, and to tailor ads to sp... More

Text-based publishers aren’t the only ones experimenting with Facebook Instant Articles. Starting this past Friday, the Turner Broadcasting System sitcom “People of Earth,” a... More

Competition within the crowded streaming marketed has led Deezer to break from the pack in pursuit of sponsorship, striking a deal with Manchester United in the hope that more peop... More

Hyper-localised: As well as talking about global and political events, the campaign is also super personal. It draws on data to pick out the (often questionable) music listening h... More

Audience tech company YuMe has debuted a new 360-degree ad format for both brands and advertisers, opening up new, more immersive video possibilities for its clients. The mobile se... More

Accenture has acquired Karmarama, one of the UK’s largest independent agencies renowned for blending creativity, digital and data to develop campaigns that help brands better eng... More

In the past 10 years, the volume of media consumed on mobile devices has grown rapidly, but marketers’ uptake of mobile advertising has been relatively slow by comparison. That�... More

App-install ads are a major success story in marketing these days. Facebook claims it will be responsible for 4 billion app downloads by 2017, representing up to 20% of its ad reve... More

As each year progresses, the differences between technology and entertainment get smaller and smaller. Airbnb is making a big push into becoming a lifestyle company with the additi... More

Facebook is pouring resources into making Facebook Live catch on, even running outdoor ads for the service to teach people how and when to use it. Now, Facebook is testing real-tim... More

Traveled through JFK, LAX or DFW airports lately? These huge U.S. airport hubs are among the 84% of the world's airports that have or are testing deployment of location-data genera... More

Pandora and Deezer are experimenting with sponsored songs, playlists and radio stations, while advocating for more accessible native ads for independent artists. As with many other... More

Facebook is shutting down its Atlas ad server, signaling its latest retreat from the old advertising technology ecosystem it once tried to build. On Friday, Facebook announced that... More

There’s a long history of industries undergoing massive transformations fueled by the power of digital data. The moment has arrived for data to help reshape one of the largest in... More

There are changes happening within television media measurement that will provide the behavioral component that we all need. Over the past 24 months a number of companies have been... More

YuMe and Nielsen today released a new neuroscience-informed research report demonstrating how the unique power of virtual reality platforms present marketers with incredible potent... More

Microtargeted online advertisements can be a powerful tool for political campaigns to tailor a message to specific people they are trying to reach. But the reason you saw a particu... More

As part of its 19th annual Marketing Excellence Awards program, ITSMA has awarded PwC’s Consumer Intelligence Series (CIS) the Gold Award for Marketing Excellence under the “Dr... More

Big data keeps getting bigger. We create 2.5 quintillion bytes of data every day, according to IBM. As much as 90 per cent of the world’s data has been created in the last two ye... More