Advertising

Apple is pulling out all the stops when it comes to selling iPad. We are seeing the company take its most aggressive stance yet in getting existing iPad owners to upgrade. For the ... More

With 60% of consumers looking at online reviews at least weekly, a recent survey suggests that 93% say online reviews do impact their purchasing decisions. The way consumer engagem... More

Who says you can't tell a wonderfully complex story in six seconds? Certainly not YouTube, which challenged creatives in the ad world to adapt Western civilization's best books int... More

Hacking is a lead concern for web users, but it is closely followed by advertiser tracking, an issue the marketing industry may have to address if it wants to continue to deliver a... More

As consumers’ habit of “showrooming” (checking out the goods at brick-and-mortar stores, then whipping out the phone to buy cheaper from a competitor) has risen, retailers ha... More

Worldwide mobility revenues are forecast to reach $1.57 trillion in 2017 -- that's an increase of 2.6 percent over 2016, according to a new study. Purchases of mobile hardware, sof... More

Despite years of promise, mobile advertising has still not developed in to a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on sp... More

By early next decade, marketers hope 5G speeds will fully realize big ideas like autonomous cars, connected homes and smart cities, not to mention smaller but potent tactics like l... More

Facebook is working on a feature that would spotlight original shows and other exclusive long-form content on its mobile and TV apps. The feature, described as a “spotlight mo... More

Instagram’s new album feature, which lets users share up to 10 photos and videos per post, has got people talking. Nobody more so, perhaps, than the marketing community which is ... More

As it turns out, there’s more than one way to use header bidding. Header bidding gets a lot of publicity for its ability to increase revenue for publishers. But a less-heralded a... More

One month into 2017 and media spending by new and existing TV networks and digital platforms continues to climb. Some $192.9 million in national TV has been spent by TV networks an... More

Facebook said on Friday that it would agree to an audit of information it provides to marketers and provide them with new, more precise measurement data, less than two weeks after ... More

When the makers of TV start to know who their viewers are as well as Google and Facebook know their users, a power that could made possible by the ongoing transition to ‘over the... More

As Snap Inc. woos Wall Street ahead of its initial public offering, the parent of the popular messaging app is also spending plenty of time courting another constituency: advertise... More

Snickers, a fan favorite with its Super Bowl spots over the past decade, is upping the ante for 2017 by planning the first live commercial ever to air on the big game. The 30-secon... More

Accenture has hired Tammy Soares as managing director to lead Accenture Interactive’s West region in North America. In her new role, she will will be responsible for overseeing A... More

BMW of North America unveiled its new 5 Series via Facebook Live Sunday from the 2017 North American International Auto Show. The event showed off the vehicle ahead of its official... More

There will be three major transformations in the native mobile space. They will form along the faultlines of form, function and adtech. 1. Form. The future is upon us: augmented... More

Facebook will begin testing “mid-roll” ads in videos on its platform, a move aimed to help media companies and the social network generate revenue from their growing video audi... More