Advertising

3 Kinds of Talent That Retailers Need to Thrive in the Digital Era (TWA)

Digital marketing specialist - The first thing a new-age retail business needs is a digital marketing specialist — and a neat budget to help them do the job. Since customers are ... More

How Social Intelligence Can Lead to a Better Marketing Strategy (SMT)

Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More

LinkedIn Introduces Pricing Model to Align With New Marketing Objectives (Media Post)

LinkedIn has introduced a new pricing model that aligns with three new campaign objectives the company introduced publicly. Brand awareness, website conversion and job applicants a... More

Facebook Has Become the Storefront for Direct-to-Consumer Brands (AdAge)

The concept of owning the end-to-end relationship with consumers remains an illusion while Facebook controls the introduction.... More

Spotify, Apple Music and Rivals are Secretly Fixing Your Mainstream Taste in Songs (CNET)

The meteoric popularity of streaming has lifted fortunes across the recording industry. But streaming also has been quietly shoring up the indie sector that exists outside the big ... More

Turn Data Into Intelligence to Drive Growth (Digitalist)

This is the era of the intelligent enterprise. Technologies such as machine learning, artificial intelligence, blockchain, and the Internet of Things offer exciting new opportuniti... More

The Rise of Conversational Commerce (Verdict)

The retail landscape is in a state of metamorphosis. Rising customer expectations and rapid technological innovations are propelling retailers into a new world, where traditional f... More

Marketers Must Deliver Quality Targeted Content Amid Social Media Decline (TechWire Asia)

Overall time spent on social media networks is falling, especially as Facebook, the largest of these networks, is seeing user engagement time flatline. eMarketer Principal Analyst ... More

The Glass Was Half Full at Cannes This Year: 3 Trends on Everyone’s Lips (Marketing Land)

From the expanding and complicated regulatory landscape to OTT and streaming’s effect on broadcast advertising, this year’s Cannes ushered in a renewed sense of urgency and pur... More

Digital Advertising: 25 Years Old and Already the Most Dominant Force in Advertising (Adobe Blog)

For 25 years, the digital advertising industry has been evolving and transforming through lots of trial, lots of error, and remarkable creativity and innovation. Together, those fo... More

Salesforce’s Cristina Jones on the Importance of Inclusive Marketing (AdAge)

Cristina Jones, SVP of customer and trailblazer marketing at Salesforce, joins Deloitte Digital CMO Alicia Hatch to chat with Ad Age President and Publisher Josh Golden about the s... More

Netflix’s Sarandos Insists No Plans to Introduce Advertising, or Sport (TVB Europe)

Netflix’s chief content officer Ted Sarandos has said the streamer the has no plans to introduce advertising or bid on sports rights, adding both are “not core to the propositi... More

For Advertising Success, Awareness Leads the Way (Adobe Blog)

An estimated whopping $300B+ digital dollars will be invested in advertising globally in 2019. Top industries that drive this spend are retail, auto, and financial services. There ... More

Sports Streaming’s Big Gamble (Media Post)

The future of live sports is at something of an inflection point. New entrants and legacy TV players are throwing their weight into the live streaming video space, betting on a fut... More

Data Analysts are a Marketer’s Best Friend (B2C)

Marketers today need to be comfortable with data. They need to be able to understand what the data is telling them and how to make decisions based on that. The best hunches or inst... More

Google to Add Shopping Features to YouTube (Variety)

In an attempt to boost ad spending and commerce across its services, Google is getting ready to add new shopping features to YouTube. Later this year, brands will be able to bring ... More

The Future of TV is Data-Driven (CampaignME)

At the center of the TV-digital convergence is the ongoing growth in content consumption of live and on-demand TV shows through connected TVs. This is introducing new opportunities... More

Engaging Experiences Start With Intelligent Images (Adobe Blog)

Different images evoke different emotions which, in turn, help influence purchasing decisions. But successfully evoking a response through images isn’t a science — it’s an ar... More

The Next Phase of Commerce: Retailers Move Toward Experience (CMO)

It might sound counterintuitive, but for retailers the days of a sell, sell, sell commerce strategy are so, so, so history. Of course, growing the business is still the end goal, b... More

6 Ways AI is Transforming Marketing Forever (SDC)

AI marketing techniques increase the efficiency of your marketing budget and are often more effective than some of the traditional tactics you may be using. You’ll combine big da... More