Advertising

How Next-Generation Sources of Viewing Data are Transforming TV Advertising (MTA)

Walt Horstman, TiVo: "There is no question that we are currently experiencing the biggest evolution the TV industry has seen since the invention of the television itself. The word ... More

How Data-Smart Marketers Deliver Better Customer Experiences (Adobe Blog)

If content is king, then experience is the often more powerful queen. Both are essential for brands to meet customer expectations in today’s multi-channel environment. But whethe... More

Why The Rock’s Social Media Muscle Made Him Hollywood’s Highest-Paid Actor (Forbes)

In addition to hefty $20 million up-front paychecks and cuts of back-end studio profit he'll insist on a separate seven-figure social media fee with every movie in which he appears... More

Facebook Unwraps Holiday-Ready AR, Instagram Tools for Merchants (The Drum)

Facebook yesterday announced a group of new tools for retailers to cater to shoppers this holiday season. Facebook has been testing out an augmented reality ad feature for its news... More

On Instagram TV, Brands Go Longer and Weirder (AdAge)

Brands and publishers are among the first to use IGTV, the new long-form video platform that lives inside Instagram and has its own standalone app. Instead of the minute-limit in t... More

How Retailers are Reinventing Target Marketing with AI, Machine Learning (SAP Blog)

“We wanted to show how companies can use SAP Customer Experience to engage with their customers throughout the buying journey,” said Hansen Lieu from SAP Customer Experience. ... More

How Will Targeted Ads Fare in an Era of Data Protection? ([email protected])

If targeted advertising needed indicators of both enormous growth and potential threats ahead, several recent events have been only too happy to oblige.... More

Online Ads That Follow You are Getting New Scrutiny (WSJ)

While digital ads that follow users around the web have existed for years, online data and advertising practices are being looked at more closely.... More

The Future of Digital Marketing in a Data-Privacy World (WSJ)

Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go a... More

Voice Assistants are the New Marketing Battleground (WSJ)

Many advertisers are experimenting with apps for voice assistants, which are being rapidly adopted by consumers and are expected to grow more intelligent as technology advances. Th... More

A Month After GDPR Takes Effect, Programmatic Ad Spend Has Started to Recover (Digiday)

Programmatic ad spending has begun to recover a month after the arrival of GDPR caused it to nosedive. Advertisers’ panic toward the EU privacy law has turned to pragmatism. Prog... More

Facebook Watch Aims to Reinvent TV with New Interactive Shows (Variety)

Facebook Watch will launch a slate of new shows boasting interactive features like polls and quizzes to make good on the social platform’s intent to foster a greater sense of com... More

E-commerce is in Need of a Deeper Strategy with Social (The Drum)

The rise of shoppable ads – which have been popularised by Youtube and Facebook – has been swift. By removing the amount of clicks needed for customers to purchase a product, s... More

Mobile Apps are Musts for Most Brands, as Long as Users Like Them (NY Times)

The brand app is no longer just a gimmick to assuage smartphone-addicted millennials. It’s considered a crucial part of a company’s financial strategy. Shoppers in the United S... More

SAP’s Mika Yamamoto: Marketers Must ‘Do No Harm’ with Customer Data (Digiday)

Yamamoto: “For personalization, you need to capture the data. Interpret the data to see the needs of different cohorts. As a marketer, we have to do no harm. Identify preferences... More

Connected TV: A Hero is Rising (AdExchanger)

In advertising – where marketers are always on the lookout for a new “hero” format – connected TV has the makings of just such a conflicted hero. The progeny of TV and digi... More

How Much Screen Time is Too Much for Kids? It’s Complicated (The Guardian)

For many parents in the digital age, battles over screen time and devices have become a depressing part of family life, and knowing how much is too much has become a moving target.... More

eSports Plan for Boost From Legal Gambling (THR)

The Supreme Court’s May 14 decision to strike down a federal law banning sports betting in most states is not only opening the door for wagering on big-league sports like the NFL... More

Advertising Management Gets a Creative Boost (TechWire Asia)

AN average marketer wastes about 16 hours a week on routine tasks. An average company loses about 20-30 percent in revenue each year due to inefficiencies. This is because marke... More

Study: Over 66 Percent of All Digital Transactions Now Take Place on Mobile (GeoMarketing)

Over 66 percent of all digital transactions in North America now take place on mobile, according to new research — indicating that brands who are not prepared for customers to co... More