Advertising

U.S. Marketers to Spend $15B on Data in 2019 (Media Post)

Marketers are spending a lot on data, although privacy rules are being put into place worldwide. The United States will close 2018 with the distinction of being the largest data ma... More

How ‘Grand Theft Auto’ is Changing the Way the World Experiences Music (RS)

In the five years since launch, GTA V and GTA Online gamers have listened to more than an estimated 75 billion minutes of music from the game’s 18 radio stations, according to Ro... More

Report: Mobile Sales to Hit $117B in 2018 (Mobile Marketer)

The role of smartphones during the shopping process is much bigger and broader than the impact of those sales alone. As Forrester analysts said in the report, "By researching produ... More

Walmart Eyes Virtual Reality Shopping System (AdAge)

Trekking through a crowded, cavernous Walmart supercenter isn't much fun. But what if you could do it from the comfort of your own home through virtual reality? The world's biggest... More

Want TV to Succeed? Focus on the Search Bar (MediaPost)

TV offers both a broad audience and the means to drive digital response. But to make it even more effective, advertisers should “sync” TV spots with paid-search campaigns in th... More

Will 2020 be the Year When Programmatic Grows Up? (The Drum)

The programmatic industry has already witnessed a major shift, as mobile has come to dominate browsing habits and the lines between brand information and consumer continue to blur.... More

Netflix Eyes Wider Theatrical Runs for Awards Hopefuls (THR)

Netflix is looking to up its Oscar game after edging out HBO for the most nominations at this year's Emmys. Insiders tell The Hollywood Reporter that the streamer, which recently h... More

How Instagram Became the Art World’s Obsession (WSJ)

Over the past eight years, Instagram has become an indispensable, all-purpose tool for everything art related. Dealers increasingly report making sales to collectors whose interest... More

Streaming TV Services Hitch Their Rides on Better Ad Targeting to Turn a Profit (Digiday)

Streaming TV services such as YouTube TV are looking to reach cord-cutters with cheaper channel packages delivered over the internet. But with rising programming costs tied to the ... More

Adobe Looks to Automate Attribution Models (MediaPost)

Adobe began rolling out its Attribution IQ platform on Friday; it allows marketers to choose from 10 attribution models on one dashboard. The future goal is to build a platform wit... More

Will Virtual Shopping Malls Save Retailers? (Forbes)

The past decades have seen a dramatic decline in traditional retail spaces as more people shift towards online shopping. So much so, that empty shops and malls have become a common... More

How Next-Generation Sources of Viewing Data are Transforming TV Advertising (MTA)

Walt Horstman, TiVo: "There is no question that we are currently experiencing the biggest evolution the TV industry has seen since the invention of the television itself. The word ... More

How Data-Smart Marketers Deliver Better Customer Experiences (Adobe Blog)

If content is king, then experience is the often more powerful queen. Both are essential for brands to meet customer expectations in today’s multi-channel environment. But whethe... More

Why The Rock’s Social Media Muscle Made Him Hollywood’s Highest-Paid Actor (Forbes)

In addition to hefty $20 million up-front paychecks and cuts of back-end studio profit he'll insist on a separate seven-figure social media fee with every movie in which he appears... More

Facebook Unwraps Holiday-Ready AR, Instagram Tools for Merchants (The Drum)

Facebook yesterday announced a group of new tools for retailers to cater to shoppers this holiday season. Facebook has been testing out an augmented reality ad feature for its news... More

On Instagram TV, Brands Go Longer and Weirder (AdAge)

Brands and publishers are among the first to use IGTV, the new long-form video platform that lives inside Instagram and has its own standalone app. Instead of the minute-limit in t... More

How Retailers are Reinventing Target Marketing with AI, Machine Learning (SAP Blog)

“We wanted to show how companies can use SAP Customer Experience to engage with their customers throughout the buying journey,” said Hansen Lieu from SAP Customer Experience. ... More

How Will Targeted Ads Fare in an Era of Data Protection? ([email protected])

If targeted advertising needed indicators of both enormous growth and potential threats ahead, several recent events have been only too happy to oblige.... More

Online Ads That Follow You are Getting New Scrutiny (WSJ)

While digital ads that follow users around the web have existed for years, online data and advertising practices are being looked at more closely.... More

The Future of Digital Marketing in a Data-Privacy World (WSJ)

Companies have long collected data on consumers to determine what people want and who their potential customers might be. But for anybody doing in business in Europe, how they go a... More