Advertising

Google to Add Shopping Features to YouTube (Variety)

In an attempt to boost ad spending and commerce across its services, Google is getting ready to add new shopping features to YouTube. Later this year, brands will be able to bring ... More

The Future of TV is Data-Driven (CampaignME)

At the center of the TV-digital convergence is the ongoing growth in content consumption of live and on-demand TV shows through connected TVs. This is introducing new opportunities... More

Engaging Experiences Start With Intelligent Images (Adobe Blog)

Different images evoke different emotions which, in turn, help influence purchasing decisions. But successfully evoking a response through images isn’t a science — it’s an ar... More

The Next Phase of Commerce: Retailers Move Toward Experience (CMO)

It might sound counterintuitive, but for retailers the days of a sell, sell, sell commerce strategy are so, so, so history. Of course, growing the business is still the end goal, b... More

6 Ways AI is Transforming Marketing Forever (SDC)

AI marketing techniques increase the efficiency of your marketing budget and are often more effective than some of the traditional tactics you may be using. You’ll combine big da... More

NBCUniversal Unveils ShoppableTV (THR)

NBCUniversal on Monday unveiled the launch of ShoppableTV, which will give TV viewers the opportunity to buy products within the environment of their favorite TV shows by holding t... More

Micropayments Can Unlock an Entire Economy Between Ads, Subscriptions (WNIP)

As more publishers put up paywalls and ask readers to subscribe, they are also staring at the possibility of countering “subscription fatigue.” The recurring monthly payments... More

Spotify Testing Voice Ads (Variety)

Spotify wants its listeners to literally respond to ads: The company has begun to test voice ads, which encourage listeners to give voce commands in order to explore additional con... More

EU to Launch Investigation Into Apple After Spotify’s Complaint (Variety)

The European Union will open a preliminary investigation into Apple following Spotify’s antitrust complaint, according to a report published in the Financial Times. In its compla... More

Why CMOs Should Care About Facebook’s New ‘Group’ Strategy (TWA)

Facebook aims to make it easier for users to find communities (groups) that relate to them and how they consume community news (via the group tab). This puts groups in the spotligh... More

How Machine Learning Will Shape the E-Commerce Industry (Forbes)

Customers are interested in receiving personalized recommendations. They’ll happily provide you with information that results in a more convenient, personalized shopping experien... More

Mobile Crowned King of Digital Marketing (MediaPost)

Whenever mobile marketing is talked up, it's time to say how video is also a co-star in digital advertising. The latest figures show that at 44%, video now nearly equates to half t... More

The Future of Shopping is Already Happening in China (Bloomberg)

Traditional retail and e-commerce hold little interest for consumers who are wedded to smartphones and take their cues from influencers.... More

Legal Gambling From Your Phone Could be a $150B Industry, but Making it Happen Will be Tough (CNBC)

Any state can legalize sports betting after a landmark Supreme Court ruling last year. So far, New Jersey is the only state where FanDuel and DraftKings are up and running, althoug... More

Snap to Launch Select, New Ad Endeavor (Media Post)

Later this quarter, Snap plans to launch Select -- a new way for advertisers to buy and reserve “commercials” alongside the platform’s top Shows in Snapchat Discover. Commerc... More

Tech and Data are Turning the Ad Agency Business Upside Down Too (Forbes)

For all the disruption technology and Big Data have wrought on Hollywood, they've cause perhaps even more transformation in the industry that pays for much of what Hollywood does, ... More

Adobe CMO Ann Lewnes on Making Big Bets on Digital, Cloud, AI (MarTech)

Lewnes addressed what marketers should expect AI and machine learning to deliver in the coming years. “Marketing is never going to be done by robots,” said Lewnes. Marketing re... More

As Netflix Contends With More Rivals, Hulu Stands Out (NY Times)

With 148 million subscribers and a value of $157 billion, Netflix is the leader in streaming. But Hulu, now controlled by Disney, has something Netflix doesn’t: ads. And they are... More

Adobe Plots Mobile Ramp-Up After Bridging the Agency/In-House Binary With Community (The Drum)

As brands continue to mull the cost-benefit of in-house and agency models, Adobe’s top marketer, Ann Lewnes, has been ramping up her reliance on a third talent pool – the brand... More

DXC Technology Elevates the B2B Marketing Experience (Adobe Blog)

Consumers have a fairly high bar when it comes to brand experiences. Innovation across industries has made it so that companies are no longer competing with one other—but instead... More