Advertising

Disney’s Massive Streaming Gamble May Change the TV Industry Forever (LA Times)

Television may never be the same. After two years of planning, the Walt Disney Co. has finally launched Disney+, the much anticipated streaming service that marks one of the Burban... More

Time to Get Serious About Universal Ad-ID Adoption (Media Post)

Do advertiser and agency creatives need enhanced cross-platform tracking to inform decisions and enhance current and future campaign performance? Does the industry need to deliver ... More

Data from Facebook Pay Will Power its Advertising (Tech HQ)

Every day, users are selling or making purchases online through WhatsApp, Instagram, Messenger, and Facebook’s Marketplace. Seeing the opportunity for a new service, Facebook has... More

Spotify Kids: Music Streamer Wants to Lure Family-Plan Subscribers With Purpose-Built App (Variety)

Spotify is trying to sell more multi-account family-plan subscriptions — by setting up a special “playground of sound” just for kids. The new Spotify Kids app brings together... More

Why Utilizing Data In Your Digital Marketing Strategy is so Essential (Forbes)

In today’s marketing world, decisions are no longer guided just by hypothesis and past experience. Influential marketing ideas are now determined by analytics and big data. By ut... More

The Future of Creativity: 5 Trends to Watch (CMO)

Advertising in the digital age gives brands an unprecedented ability to reach and target individuals. But that's only half the story.... More

AI Is the Unsung Trend In the Digital Marketing Revolution (SDC)

The world of digital marketing is always changing. New trends are emerging every day. There are various methodologies, and principles that are introduced to online marketing contin... More

6 Digital Marketing Roles Your Team Needs for Scalable Success in 2020 (Skyword)

As a marketer, you’re used to focusing so intently on those yearly progress reports that you probably fail to communicate the need for new talent. It’s time to break the cycle.... More

Why Verizon Media is Poised for a 5G Ad Revolution (AdAge)

5G is coming and advertisers are doing everything in their power to stay ahead. Verizon has already launched 5G in roughly one-third of the 30 cities it’s planning to by the end ... More

Consumers More Willing to Share Data In Return for Offers (CMO)

As the world grows increasingly digital, companies need to evolve and focus on making consumers' lives easier and more efficient. There needs to be added value. New research backs ... More

Connected Vehicle Data Will Revolutionize Audio Industry (Street Fight)

The advent of “connected” vehicles has created an exciting opportunity to utilize data collected from a vehicle’s infotainment system for application to the media industry, i... More

Will 5G be the Catalyst for the Next Generation of CX? (CMO)

The expansion of mobile networks using 5G connectivity is expected to be the catalyst for a great leap in connected user experiences, both online and in-store. Besides accommodatin... More

4 Things Digital Marketers Should Get Smart About (AdAge)

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. Keeping up on t... More

How Technology is Extending the Advertising Experience (CMO)

Advertising has always been about connecting with consumers on their terms. And, by now, it’s entirely clear those terms and conditions are changing at an unparalleled rate. Emer... More

Digital Advertisers Look to Connected Cars to Push Industry Forward (Street Fight)

Is the connected car market driving innovation in digital advertising, or is pressure from advertisers pushing automakers to commit more deeply to building connected cars? The answ... More

The Disruptive 5G Future of DOOH Advertising (TechHQ)

While the rise of digital advertising— and its ability to granularly target, measure and pay only for views or clicks— took the guesswork and risk out of advertising, billboard... More

IBC 2019: ThinkAnalytics Sets Launch of Addressable Ad Offering (Light Reading)

At IBC 2019 ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavio... More

At New York Fashion Week, This Hi-Tech Experience Steals the Show (Forbes)

As SAP expands its growing presence in the fashion industry, its technology will be hitting the runway for the third time in September, showcasing tech-enabled designs and a newly ... More

Sony, Yamaha Plan Streaming Ads Both Inside and Outside Self-Driving Vehicle (Media Post)

Advertising is coming to both the inside and outside of self-driving vehicles. Sony and Yamaha have teamed to create the SC-1 Sociable Cart, an autonomous vehicle with high-resolut... More

Three Keys to Better Data Management in the Digital Economy (Digitalist)

If data is the new currency of the digital economy, then the companies that succeed will be those that manage their data most effectively. What’s needed is a comprehensive data m... More