Advertising

How Technology is Extending the Advertising Experience (CMO)

Advertising has always been about connecting with consumers on their terms. And, by now, it’s entirely clear those terms and conditions are changing at an unparalleled rate. Emer... More

Digital Advertisers Look to Connected Cars to Push Industry Forward (Street Fight)

Is the connected car market driving innovation in digital advertising, or is pressure from advertisers pushing automakers to commit more deeply to building connected cars? The answ... More

The Disruptive 5G Future of DOOH Advertising (TechHQ)

While the rise of digital advertising— and its ability to granularly target, measure and pay only for views or clicks— took the guesswork and risk out of advertising, billboard... More

IBC 2019: ThinkAnalytics Sets Launch of Addressable Ad Offering (Light Reading)

At IBC 2019 ThinkAnalytics will launch ThinkAdvertising, a new addressable advertising solution that provides pay-TV and OTT providers with deep insights from rich viewing, behavio... More

At New York Fashion Week, This Hi-Tech Experience Steals the Show (Forbes)

As SAP expands its growing presence in the fashion industry, its technology will be hitting the runway for the third time in September, showcasing tech-enabled designs and a newly ... More

Sony, Yamaha Plan Streaming Ads Both Inside and Outside Self-Driving Vehicle (Media Post)

Advertising is coming to both the inside and outside of self-driving vehicles. Sony and Yamaha have teamed to create the SC-1 Sociable Cart, an autonomous vehicle with high-resolut... More

Three Keys to Better Data Management in the Digital Economy (Digitalist)

If data is the new currency of the digital economy, then the companies that succeed will be those that manage their data most effectively. What’s needed is a comprehensive data m... More

Target Teams Up With Disney on Interactive In-Store Shops (Star Tribune)

Leaders of the two companies announced at the D23 Expo that Target will carve out Disney-branded shops in 25 of its stores. As part of the deal, Target also will roll out an enhanc... More

The Future of Customer Experiences (Adobe Blog)

Adobe CTO Abhay Parasnis discusses how AR, VR, AI and voice will raise the bar for customer experiences.... More

Veritone Inks Deal With ART19 to Use aiWARE for Intelligent Ad Targeting in Podcasting (SSN)

Veritone announced an agreement with ART19, set to use aiWARE to run cognitive analysis and topical extraction on publisher podcasts that are part of ART19’s targeted ad sales pl... More

Facebook Premieres New Cinema Ad Formats (The Drum)

Facebook has further grown its suite of advertising products with the launch of a pair of tools designed specifically for cinema releases on the social network. Intended to help st... More

Podcasts Grow Into Effective Advertising Medium as Consumption Rises (CMO)

More people are tuning into podcasts and are heavily engaged with this audio content, according to new data released today from Adobe Analytics. The report, which surveyed 1,008 U.... More

Connecting Sales and Marketing: Sync or Sink (Adobe Blog)

For businesses trying to achieve digital transformation, building systems of data-sharing within and between sales and marketing organizations is a critical area of investment. And... More

NBCUniversal’s Secret Streaming Weapons: ‘The Office,’ Euro-Content, Advertising (Forbes)

NBCUniversal, a division of Comcast, shed some light on its highly-anticipated entrant into the Streaming Wars, announcing the launch of its advertising-supported service in April,... More

Hello, Brave New World! (NPR)

The advent of streaming has changed our relationship to music, but where is it taking us? What's the logical conclusion?... More

How to Make Sense of Advertising in the Streaming TV Industry (Forbes)

It’s no secret the TV streaming industry is on the rise. The explosive growth is expected to continue as more consumers replace their older television sets with internet-enabled ... More

U.S. Consumers Appreciate In-Game Ads (eMarketer)

Mobile gaming is quickly gaining popularity as an American pastime, topping social media and TV, according to a recent survey. For marketers, this medium is particularly beneficial... More

Predictive Analytics: How to Turbocharge Your Digital Marketing Strategy (ReadWrite)

As a savvy marketer in the digital age, you always need to stay up-to-date on the latest advancements in the world of technology, business intelligence, and analytics. You need to ... More

3 Kinds of Talent That Retailers Need to Thrive in the Digital Era (TWA)

Digital marketing specialist - The first thing a new-age retail business needs is a digital marketing specialist — and a neat budget to help them do the job. Since customers are ... More

How Social Intelligence Can Lead to a Better Marketing Strategy (SMT)

Some 90% of social media users communicate with businesses through this medium, and 63% now expect brands to offer customer service through it. Being socially adept is critical whe... More