Advertising

See It, Search It, Shop It: How AI is Powering Visual Search (Adobe Blog)

If a picture is worth a thousand words, visual search — the ability to use an image to search for other identical or related visual assets — is worth thousands of spot-on searc... More

It’s Time to Recognize Social Media as the Marketing Marvel It Is (Forbes)

Many brands treat social media as a hobby – an everyday task that’s fun to have but not considered a complete necessity for growth, engagement and consumer loyalty. The reality... More

Adobe’s Hammerman: Identity, Data Science Yield Better Ads, Marketing, Content (Beet.TV)

The demand for artificial intelligence in identity marketing seems to be outrunning figuring out how to mix personally identifiable data with various other data sources. “When yo... More

Why TV Advertisers Need a Second Screen Strategy (Forbes)

The second screen is quickly becoming a first consideration for TV advertisers. The ability to turn what is otherwise a destructive distraction into a creative asset has become an ... More

Twitter Looks to Improve on Mobile, Direct-Response Advertising (Media Post)

Ned Segal, Twitter CFO, told investors at a Morgan Stanley Technology Conference that it pays to build trust, be forthright with brands and detail why they should use the company... More

AI: Your New Personal Shopper (Digitalist)

With artificial intelligence recommendations driving 75% of Netflix selections and 35% of Amazon purchases, businesses must start looking to market to their newest customer – AI.... More

6 Digital Transformation Tactics to Improve Mobile Conversion in 2019 (Adobe Blog)

1. Get serious about your data readiness posture. Sprinters will tell you that the most important part of the race is their start off the blocks. And the most important part of the... More

Viewers No Longer Need a Cable Subscription to Stream Epix (Adweek)

Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription—until today. The MGM-owned network has rolled out a d... More

HBO Made Sunday Night a Showcase – It Wants the Same on Monday (New York Times)

From “The Sopranos” and “Sex and the City” to “Game of Thrones,” one thing has been true at HBO: Original scripted programming airs on Sunday nights. There was even onc... More

Hulu Hits Play on Pause Ads (Ad Exchanger)

Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static displ... More

Personalization Trends That Should be Top of Mind in 2019 (Adobe Blog)

1. Consumers will prefer to use their voice to engage, research and buy. Voice is clearly a rising channel for customer engagement. It seems like not long ago that smartphones were... More

How Marketers are Altering Their TV Attribution Strategies (eMarketer)

The slow but steady digitization of TV advertising will place further pressure on ad measurement companies to create more robust cross-platform metrics and attribution models. But ... More

In the Digital Evolution of Entertainment, Data Gets a Starring Role (Dataconomy)

This vast array of data is a break from the days when studio heads had to rely largely on intuition to make decisions. However, there is an element of serendipity about entertainme... More

How Data Informs Better Audience Targeting (Adobe Blog)

Data is a vital component of audience targeting. By utilizing unique data sets, clients can place an ad where their target audience is most likely to see it, lowering the amount of... More

CES 2019: Your TV Wants to Control Your Home (Twice)

Get ready for TVs to start pulling their weight around the house this year. Next week at CES 2019 we should expect to see a growing number of manufacturers introducing smart-home c... More

IBM Predicts AI Will Create a New Breed of Marketers (The Drum)

As the calendar flips, marketers will look to find new ways to gain an edge. As IBM predicts, a new breed of marketers is emerging with the help of artificial intelligence. IBM Wat... More

What is the Future of Data-Driven Advertising? (Dataconomy)

Perhaps it is time for a new approach, where advertisers think not only about the value of the media themselves, but also about the value of the data that guides ads as well?... More

How Voice Search is Changing Shopping (Forbes)

The continued rise of companies such as Amazon, Etsy and other e-commerce websites shows that consumers' appetite for online shopping is not going away. People love to view their o... More

How Alexa is Changing the Future of Advertising (Forbes)

Brands have had a heavy presence on Alexa from the beginning thanks to branded skills, which allow users to make orders or access useful content. Because Alexa will recommend skill... More

TV’s Next Commercial Break Might Be the Pause in Your Binge (Variety)

TV viewers may dislike commercial breaks, but Madison Avenue soon hopes to get them to watch ads during a very different kind of interruption.... More