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Whip to Offer Data-Driven Strategies at 5 Nov. Smart Content Summit EU
Story Highlights
There’s no question that direct-to-consumer streaming has upended the entertainment world, especially on the licensing front. With rising costs, limited inventories, more competition and fragmented audiences, you need to do everything possible to make the most of your content budget.
Enter Whip Media Group and its SVP of EMEA sales Paul Hastings, who’ll share at the Nov. 5 Smart Content Summit EU, how by integrating new data and intelligence into your workflows, you can drive smarter acquisition and pricing decisions throughout the content monetisation cycle.
His presentation — “Accelerate OTT Licensing ROI: Data-Driven Strategies to Optimise Content Budgets” — will explore the unique data requirements essential today for navigating the constantly changing streaming landscape.
“We will be outlining the licensing journey, where incorporating comprehensive competitive datasets and understanding how audiences are truly engaging with content are critical to the decision process,” said Paul Hastings, SVP Sales EMEA at Whip Media.
“This session will go beyond discussing the obvious need to use data to drive business, as we explore the unique data insights that are now essential, and offered by Whip Media, to navigate the dynamically changing streaming landscape to surface hidden gems and pinpoint what content to license and merchandise next, that is 8x more accurate in predicting a titles success.”
Smart Content Summit EU is produced by MESA and MESA Europe, in association with CDSA, HITS and the Smart Content Council, which meets regularly to share best practices, evaluate emerging technologies and collaborate to accelerate the pace of transformation in our industry. The summit is sponsored by ATMECS, Cognizant, Deluxe, Digital Nirvana, Éclair, Eluvio, EIDR, Iyuno Media Group, TransPerfect, NAGRA, Premiere Digital, Zixi, Whip Media Group, AppTek and EIDR.
For updates on the Smart Content Summit EU event and programme, click here. To register click here.
To activate a Smart Content Summit EU sponsorship contact Evie Silvers at [email protected], Garrett Finley at [email protected] or David Millar at [email protected].
