Artificial intelligence (AI) company Veritone has upgraded its media search and analysis application, Veritone Discovery, adding a retooled user experience with the inclusion of a new analytics suite, allowing for advanced data visualization and customization.
Powered by Veritone’s aiWARE operating system, the new Veritone Discovery promises to enable greater accuracy specifically for brand spotting and mentions, by making it easier to generate customizable and shareable dashboards and reports. Broadcasters can visualize impressions and the reach of media audiences via graphs and charts broken out by date, day of the week, program, media type, age demographic and gender.
The upgrades are available to new and existing customers.
“Every day, hundreds of television and radio broadcasters large and small rely on Veritone Discovery to search and analyze video and audio data in near real-time to uncover important insights. Our new release enables even greater data intelligence and visibility into advertising campaigns, trending topics, event coverage, and any other broadcast or digital content,” said Ryan Steelberg, president and co-founder of Veritone. “We’ve added powerful new features to make media discovery easier, faster and more accurate than ever.
“With our latest enhancements to Veritone Discovery, broadcasters have comprehensive analytics at their fingertips that provide both internal teams as well as advertising customers with valuable content and performance insights to inform business decisions.”
The upgraded Veritone Discovery also features advanced keyword detection technology, where, by using programmatic correlation and dynamic dictionaries, users can enable the location of “out-of-vocabulary” advertiser and brand names that might otherwise have gone unnoticed.
“Having the ability to access audio data quickly and provide insights extremely efficiently is critical,” said David DiRenzo, account executive of Entercom Philadelphia. “This type of powerful service through Veritone Discovery keeps, protects, and fortifies new sales and renewals which, of course, is the life-blood of growth in any business.”