M&E Europe

TransPerfect’s GlobalLink Technology Saves Cosentino Group 46% in Translation Costs (MESA)

TransPerfect announced that it has been selected by Cosentino Group to localize their marketing and technical materials, including their website, into 23 languages.

The Spanish-owned company produces and distributes high-value, innovative surfaces used around the world by leading design and architecture studios. Cosentino brands include Silestone®, Dekton®, Sensa by Cosentino®, and Natural Stone by Cosentino®.

Currently distributing its products and brands to more than 110 countries, Cosentino generates 90% of sales from international markets. Ensuring the best and most consistent customer experience regardless of language or location is a top priority for Cosentino as it continues its global expansion.

Cosentino uses TransPerfect’s proprietary GlobalLink translation management and website localization technology to support a quality-focused translation process that emphasizes project pre-flight and validation by global marketing coordinators. Through greater efficiency in translation workflows and project management requirements, Cosentino has generated savings of over 46% on overall project costs.

Santiago Alfonso, Vice President of Marketing and Communication at Cosentino Group, commented, “TransPerfect has become a key strategic partner for us. Their GlobalLink technology has enabled us to position our brand in global markets by facilitating efficient, scalable, and cost-effective deployment of multilingual content through any channel.”

TransPerfect President and CEO Phil Shawe said, “We are delighted that Cosentino Group’s use of GlobalLink technology has had immediate and tangible benefits. We look forward to serving them for years to come.”