Film / TV

Deluxe Powers Distribution of Content to Theaters With New Cloud-Based IP Delivery Solution (MESA)

Deluxe announced the launch of One VZN, a new cloud-based IP delivery solution distributing major studio and independent content to movie theaters and exhibitors worldwide quickly and securely. Developed in collaboration with Amazon Web Services, One VZN is an enhancement to the Deluxe One platform, the company’s flagship cloud-based solution that unifies the media supply chain.

One VZN (pronounced “vision”) leverages Deluxe’s 100+ years of experience providing high-quality, reliable theatrical services to the media and entertainment industry and represents a continued investment in theatrical content delivery and support for the resurgence of theatrical viewing by consumers.

“As our industry faces one of the most impactful hardships in modern history, we know one thing – global cinematic experiences will return. One VZN is poised to be one of the most important innovations in digital cinema distribution in the past decade, fundamentally changing not only the economics of film distribution for exhibitors and studios around the globe, but also enabling new theatrical experiences for viewers as well,” said Andy Shenkler, Chief Product & Technology Officer of Deluxe. “We are invested in the future of cinema and are thrilled to expand our relationship with AWS to bring this innovative solution to market using AWS Snowcone. Bundling connectivity, management, and unlimited capacity, we’re looking forward to reshaping theatrical distribution and getting everyone back to the movies.”

One VZN uses the newly announced AWS Snowcone, a small, ultra-portable, and rugged edge computing and data transfer device, to provide secure, easy-to-manage storage of content in theater locations. One VZN distributes content from Amazon Simple Storage Service (Amazon S3) using high speed online transfers to AWS Snowcone devices in theater locations using AWS DataSync, to AWS Snowcone devices in theater locations.

The combination of the Deluxe One platform and AWS Snowcone can overcome on-site storage constraints by sending smaller, customized content packages and providing an incredibly small infrastructure footprint in theaters, while also improving security with military-grade encryption.

“We are pleased to support Deluxe’s innovative services that are reshaping the landscape for theatrical content distribution worldwide,” said Bill Vass, Vice President of Technology, AWS. “Together, AWS and Deluxe continue to spearhead cloud innovation for the media and entertainment industry. Deluxe One and One VZN are great examples of digital transformation built on AWS that deliver tangible benefits to a whole industry and will improve customers’ experience in theaters when it’s safe to return.”

“The return of theatrical experiences is something we all are looking forward to and we are excited that our partners in the industry see the future as bright as we do. The investment in this solution represents Deluxe’s support for the future of our business and the resiliency of the theatrical market. We look forward to what Deluxe and AWS are bringing to the market and are excited about all of the possibilities,” said John Fithian, CEO of the National Association of Theater Owners.