News and information specialist PA Media Group has named a new managing director for its flagship brand PA Media (PA), the national news agency for the UK and Ireland, bringing on longtime journalist Polly Curtis. In addition to her PA role, Curtis will also join the executive team of PA Media Group, where she’ll work closely with the CEO, CFO and other executive leadership to further the company’s diversification strategies.
For PA, Curtis will be charged with overseeing both strategic and commercial development of the company’s news agency, in order to satisfy evolving requirements of its media customers across all platforms, while also maximizing opportunities in the corporate and public sectors for PA’s range of business information services for non-media customers.
As one of PA Media Group’s executive directors, Polly will also oversee Sticky Content, a creative and social agency under the company’s umbrella.
“Being appointed managing director of PA Media at this moment is an enormous privilege. The PA newsroom produces world-class journalism and is the beating heart of an operation that has expanded into different markets and created new products and platforms in recent years,” Curtis said. “With so much disruption in the news and information industries lately, I am determined to ensure that PA Media continues to flourish, identifying new opportunities for it to support the news industry through its product range, as well as new markets that are thirsty for quality information and services.”
Curtis comes to PA from Tortoise Media, where she served as a partner. Previously she held senior editorial positions at “The Guardian” between 2001 and 2016, where she covered health and social affairs, education and more before helping to run the publication’s UK newsroom as deputy national editor. Curtis then served as editor-in-chief at HuffPost UK from 2017-2018.
“I delighted to welcome Polly to PA Media Group’s executive team,” said PA Media Group CEO Clive Marshall. “Her vision for the news agency and the wider Group is shaped by strong experience of steering news brands through industry change and the digital transformation of journalism. That perspective will be invaluable to us as we continue to diversify the PA Media Group.”